A data profile of the people who buy, follow and care about Yami Gautam in India — modelled from more than twelve digital signal sources. Yami Gautam has an estimated audience of 4,232,337 people in India.
Yami Gautam has an estimated audience of 4,232,337 people in India. 38.2% are female, 61.8% are male, average age 31.1. Top brand affinities: Shruti Haasan, Halle Berry, Kris Jenner, Katrina Kaif, Madhuri Dixit.
Top brand affinities include Shruti Haasan, Halle Berry, Kris Jenner, with strongest over-indexing on Shruti Haasan (58.73× the country average).
Demographically, the Yami Gautam audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Yami Gautam fan in India is more male, around 31.1 years old, with strong Quality Awareness tendencies and a notable affinity for Shruti Haasan.
The key figures that characterise the Yami Gautam profile in India.
38.2% are female, 61.8% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 31.1 |
| Estimated audience size | 4,232,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Yami Gautam audience comes from India.
| Country | Share |
|---|---|
| India | 77.5% |
| United States | 8.5% |
| United Kingdom | 3.9% |
The strongest cross-interests of the Yami Gautam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Halle Berry | Movies & TV | 139.86× | ||
| 02 | Shruti Haasan | Movies & TV | 58.73× | ||
| 03 | Kris Jenner | Movies & TV | 51.66× | ||
| 04 | Sam Smith | Music & Radio | 34.29× | ||
| 05 | Madhuri Dixit | Movies & TV | 13.94× | ||
| 06 | John Abraham (actor) | Movies & TV | 13.22× | ||
| 07 | Kajol | Movies & TV | 12.34× | ||
| 08 | Katrina Kaif | Movies & TV | 10.89× | ||
| 09 | Dhanush | Movies & TV | 10.44× | ||
| 10 | Anushka Shetty | Movies & TV | 10.08× | ||
| 11 | Sidharth Malhotra | Fashion & Accessoires | 8.44× | ||
| 12 | Ajay Devgan | Movies & TV | 6.80× | ||
| 13 | Kendall Jenner | Fashion & Accessoires | 6.59× | ||
| 14 | Shilpa Shetty | Movies & TV | 5.52× | ||
| 15 | Genetics | Kids & Family | 5.19× | ||
| 16 | Shahid Kapoor | Movies & TV | 4.07× | ||
| 17 | Leather | Fashion & Accessoires | 3.67× | ||
| 18 | Cabinetry | Home & Garden | 3.26× | ||
| 19 | Stranger Things | Movies & TV | 2.89× | ||
| 20 | Instant messaging | Internet & Social Media | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.44× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Career Orientation | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.58× | |
| Creativity | OPEN | 0.62× | |
| Social Media Usage | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Yami Gautam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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