A data profile of the people who buy, follow and care about Shilpa Shetty in India — modelled from more than twelve digital signal sources. Shilpa Shetty has an estimated audience of 3,738,710 people in India.
The average Shilpa Shetty fan in India is 32.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, West Bengal, Uttar Pradesh.
Top brand affinities include Ayesha Takia, Kriti Sanon, Arbaaz Khan (Indian actor), with strongest over-indexing on Ayesha Takia (16.45× the country average).
Demographically, the Shilpa Shetty audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Shilpa Shetty fan in India is more male, around 32.8 years old, with strong Community Orientation tendencies and a notable affinity for Ayesha Takia.
The key figures that characterise the Shilpa Shetty profile in India.
29.2% are female, 70.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 32.8 |
| Estimated audience size | 3,738,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 35% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Shilpa Shetty audience comes from India.
| Country | Share |
|---|---|
| India | 64.6% |
| United States | 6.8% |
| United Kingdom | 4.0% |
Where the Shilpa Shetty audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Bengal | ~200K | 1.86× | |
| 02 | Karnataka | ~200K | 1.68× | |
| 03 | Maharashtra | ~300K | 1.42× | |
| 04 | Himachal Pradesh | ~20K | 1.27× | |
| 05 | Gujarat | ~100K | 1.23× | |
| 06 | Madhya Pradesh | ~80K | 1.15× | |
| 07 | Arunachal Pradesh | ~3K | 1.11× | |
| 08 | Goa | ~4K | 1.09× | |
| 09 | Telangana | ~60K | 1.07× | |
| 10 | Assam | ~40K | 1.03× | |
| 11 | Rajasthan | ~90K | 1.02× | |
| 12 | Odisha | ~40K | 1.02× | |
| 13 | Punjab (region) | ~50K | 1.01× | |
| 14 | Chhattisgarh | ~20K | 1.00× | |
| 15 | Tripura | ~5K | 1.00× | |
| 16 | Uttar Pradesh | ~200K | 0.96× | |
| 17 | Haryana | ~50K | 0.96× | |
| 18 | Jharkhand | ~30K | 0.94× | |
| 19 | Uttarakhand | ~20K | 0.92× | |
| 20 | Bihar | ~60K | 0.87× | |
| 21 | Andhra Pradesh | ~40K | 0.86× | |
| 22 | Tamil Nadu | ~70K | 0.84× | |
| 23 | Kerala | ~50K | 0.84× | |
| 24 | Nagaland | ~2K | 0.79× | |
| 25 | Jammu and Kashmir | ~10K | 0.76× | |
| 26 | Manipur | ~3K | 0.73× | |
| 27 | Sikkim | ~1K | 0.73× | |
| 28 | Meghalaya | ~3K | 0.70× | |
| 29 | Mizoram | ~2K | 0.59× |
The strongest cross-interests of the Shilpa Shetty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ayesha Takia | Movies & TV | 16.45× | ||
| 02 | Chris Martin | Music & Radio | 15.85× | ||
| 03 | Mushfiqur Rahim | Sports | 15.83× | ||
| 04 | Arbaaz Khan (Indian actor) | Movies & TV | 14.63× | ||
| 05 | Juhi Chawla | Fashion & Accessoires | 13.87× | ||
| 06 | Kanpur | Travel & Leisure | 11.66× | ||
| 07 | Fawad Afzal Khan | Movies & TV | 10.35× | ||
| 08 | Kriti Sanon | Movies & TV | 9.68× | ||
| 09 | Agra | Travel & Leisure | 9.13× | ||
| 10 | Rishabh Pant | Sports | 8.94× | ||
| 11 | Preity Zinta | Movies & TV | 7.83× | ||
| 12 | Noida | Travel & Leisure | 7.73× | ||
| 13 | Bhuvneshwar Kumar | Sports | 7.63× | ||
| 14 | Karisma Kapoor | Movies & TV | 7.56× | ||
| 15 | Arjun Rampal | Movies & TV | 6.86× | ||
| 16 | Parineeti Chopra | Movies & TV | 6.63× | ||
| 17 | Yami Gautam | Movies & TV | 5.52× | ||
| 18 | Malaika Arora Khan | Fashion & Accessoires | 5.38× | ||
| 19 | Lucknow | Travel & Leisure | 4.58× | ||
| 20 | FIFA World Cup | Sports | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Mindfulness | BALANCE | 1.32× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Shilpa Shetty has an estimated audience of 3,738,710 people in India, concentrated in Maharashtra and West Bengal.
29.2% of Shilpa Shetty fans are female, 70.8% are male, with an average age of 32.8 years.
Shilpa Shetty fans show strongest brand affinity for Ayesha Takia (16.45×), Kriti Sanon (9.68×), and Arbaaz Khan (Indian actor) (14.63×) over the country average.
Shilpa Shetty fans in India are most concentrated in Maharashtra (reach ~300K), West Bengal (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Shilpa Shetty itself, the audience over-indexes on Kriti Sanon (9.68×), Arbaaz Khan (Indian actor) (14.63×), Rishabh Pant (8.94×), and Juhi Chawla (13.87×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Shilpa Shetty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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