A data profile of the people who buy, follow and care about Lucknow in India — modelled from more than twelve digital signal sources. Lucknow has an estimated audience of 5,344,251 people in India.
Lucknow has an estimated audience of 5,344,251 people in India. 27.3% are female, 72.7% are male, average age 33.8. Top brand affinities: Young's, Shilpa Shetty, Kashmir, Hindustan, Psychology.
Top brand affinities include Young's, Shilpa Shetty, Kashmir, with strongest over-indexing on Young's (3.91× the country average).
Demographically, the Lucknow audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Lucknow fan in India is more male, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Young's.
The key figures that characterise the Lucknow profile in India.
27.3% are female, 72.7% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 33.8 |
| Estimated audience size | 5,344,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Lucknow audience comes from India.
| Country | Share |
|---|---|
| India | 68.9% |
| Pakistan | 4.0% |
| United States | 3.2% |
The strongest cross-interests of the Lucknow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shilpa Shetty | Movies & TV | 4.58× | ||
| 02 | Young's | Food & Beverages | 3.91× | ||
| 03 | Ryan Gosling | Movies & TV | 3.91× | ||
| 04 | Kashmir | Fashion & Accessoires | 3.82× | ||
| 05 | Nobel Peace Prize | Politics & Society | 2.97× | ||
| 06 | Hindustan | Politics & Society | 2.80× | ||
| 07 | NASDAQ | Business & Career | 2.71× | ||
| 08 | Katrina Kaif | Movies & TV | 1.97× | ||
| 09 | Himalayas | Travel & Leisure | 1.89× | ||
| 10 | Anthropology | Business & Career | 1.84× | ||
| 11 | Innovation | Business & Career | 1.82× | ||
| 12 | Activism | Politics & Society | 1.65× | ||
| 13 | Wikipedia | Internet & Social Media | 1.63× | ||
| 14 | Volunteering | Politics & Society | 1.61× | ||
| 15 | Psychology | Business & Career | 1.58× | ||
| 16 | UEFA Champions League | Sports | 1.56× | ||
| 17 | Career development | Business & Career | 1.54× | ||
| 18 | Nonprofit organization | Politics & Society | 1.53× | ||
| 19 | Happiness | Health | 1.51× | ||
| 20 | Amitabh Bachchan | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.80× | |
| Community Orientation | OPEN | 1.43× | |
| Sustainability | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Lucknow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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