A data profile of the people who buy, follow and care about Katrina Kaif in India — modelled from more than twelve digital signal sources. Katrina Kaif has an estimated audience of 6,031,095 people in India.
The average Katrina Kaif fan in India is 27.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Yami Gautam, Ayesha Takia, Arbaaz Khan (Indian actor), with strongest over-indexing on Yami Gautam (10.89× the country average).
Demographically, the Katrina Kaif audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Katrina Kaif fan in India is more male, around 27.3 years old, with strong Mindfulness tendencies and a notable affinity for Yami Gautam.
The key figures that characterise the Katrina Kaif profile in India.
28.8% are female, 71.2% are male, average age 27.3.
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 27.3 |
| Estimated audience size | 6,031,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 25% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Katrina Kaif audience comes from India.
| Country | Share |
|---|---|
| India | 55.0% |
| United States | 7.4% |
| Pakistan | 6.3% |
Where the Katrina Kaif audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~5K | 1.49× | |
| 02 | Maharashtra | ~400K | 1.43× | |
| 03 | Karnataka | ~200K | 1.24× | |
| 04 | Odisha | ~80K | 1.17× | |
| 05 | Madhya Pradesh | ~100K | 1.14× | |
| 06 | Tripura | ~9K | 1.13× | |
| 07 | Assam | ~70K | 1.12× | |
| 08 | West Bengal | ~200K | 1.11× | |
| 09 | Goa | ~7K | 1.11× | |
| 10 | Telangana | ~90K | 1.05× | |
| 11 | Gujarat | ~200K | 1.04× | |
| 12 | Chhattisgarh | ~40K | 1.03× | |
| 13 | Nagaland | ~4K | 1.03× | |
| 14 | Rajasthan | ~100K | 1.02× | |
| 15 | Uttar Pradesh | ~300K | 1.01× | |
| 16 | Punjab (region) | ~80K | 0.99× | |
| 17 | Jharkhand | ~50K | 0.99× | |
| 18 | Uttarakhand | ~30K | 0.99× | |
| 19 | Haryana | ~70K | 0.96× | |
| 20 | Meghalaya | ~6K | 0.96× | |
| 21 | Jammu and Kashmir | ~30K | 0.95× | |
| 22 | Bihar | ~100K | 0.90× | |
| 23 | Manipur | ~6K | 0.85× | |
| 24 | Andhra Pradesh | ~60K | 0.82× | |
| 25 | Kerala | ~70K | 0.77× | |
| 26 | Himachal Pradesh | ~20K | 0.77× | |
| 27 | Sikkim | ~2K | 0.75× | |
| 28 | Tamil Nadu | ~100K | 0.67× | |
| 29 | Mizoram | ~3K | 0.61× |
The strongest cross-interests of the Katrina Kaif audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rose Leslie | Movies & TV | 18.59× | ||
| 02 | Natalie Dormer | Movies & TV | 18.31× | ||
| 03 | Jab Tak Hai Jaan | Movies & TV | 18.30× | ||
| 04 | Ayesha Takia | Movies & TV | 15.36× | ||
| 05 | Chris Martin | Music & Radio | 14.41× | ||
| 06 | Arbaaz Khan (Indian actor) | Movies & TV | 13.56× | ||
| 07 | Yami Gautam | Movies & TV | 10.89× | ||
| 08 | Ileana D'Cruz | Movies & TV | 10.03× | ||
| 09 | Zarine Khan | Movies & TV | 9.69× | ||
| 10 | R. Madhavan | Movies & TV | 9.07× | ||
| 11 | John Abraham (actor) | Movies & TV | 9.01× | ||
| 12 | Rani Mukerji | Movies & TV | 8.74× | ||
| 13 | Parineeti Chopra | Movies & TV | 8.34× | ||
| 14 | Karisma Kapoor | Movies & TV | 7.55× | ||
| 15 | Heroes (TV series) | Movies & TV | 7.24× | ||
| 16 | Arjun Rampal | Movies & TV | 6.72× | ||
| 17 | Sridevi | Movies & TV | 6.24× | ||
| 18 | Kriti Sanon | Movies & TV | 5.13× | ||
| 19 | South Africa national cricket team | Sports | 4.98× | ||
| 20 | New Zealand national cricket team | Sports | 4.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.62× | |
| Price Sensitivity | PREMIUM | 1.57× | |
| Extroversion | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.99× | |
| Luxury Orientation | PREMIUM | 1.00× | |
| Urban Lifestyle | OPEN | 1.01× |
Katrina Kaif has an estimated audience of 6,031,095 people in India, concentrated in Maharashtra and Uttar Pradesh.
28.8% of Katrina Kaif fans are female, 71.2% are male, with an average age of 27.3 years.
Katrina Kaif fans show strongest brand affinity for Yami Gautam (10.89×), Ayesha Takia (15.36×), and Arbaaz Khan (Indian actor) (13.56×) over the country average.
Katrina Kaif fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Katrina Kaif itself, the audience over-indexes on Ayesha Takia (15.36×), Arbaaz Khan (Indian actor) (13.56×), Heroes (TV series) (7.24×), and Rani Mukerji (8.74×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Katrina Kaif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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