A data profile of the people who buy, follow and care about Sridevi in India — modelled from more than twelve digital signal sources. Sridevi has an estimated audience of 4,503,481 people in India.
Sridevi has an estimated audience of 4,503,481 people in India. 28.1% are female, 71.9% are male, average age 31.6. Top brand affinities: Jennifer Garner, Rani Mukerji, Kajol, Ajay Devgan, Katrina Kaif.
Top brand affinities include Jennifer Garner, Rani Mukerji, Kajol, with strongest over-indexing on Jennifer Garner (51.6× the country average).
Demographically, the Sridevi audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Spirituality, Quality Awareness.
The typical Sridevi fan in India is more male, around 31.6 years old, with strong Spirituality tendencies and a notable affinity for Jennifer Garner.
The key figures that characterise the Sridevi profile in India.
28.1% are female, 71.9% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 31.6 |
| Estimated audience size | 4,503,481 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Sridevi audience comes from India.
| Country | Share |
|---|---|
| India | 76.0% |
| United States | 5.8% |
| Indonesia | 4.3% |
The strongest cross-interests of the Sridevi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jennifer Garner | Movies & TV | 51.60× | ||
| 02 | Rani Mukerji | Movies & TV | 19.30× | ||
| 03 | Kajol | Movies & TV | 16.87× | ||
| 04 | David Beckham | Sports | 12.24× | ||
| 05 | Ajay Devgan | Movies & TV | 10.39× | ||
| 06 | Nick Jonas | Music & Radio | 9.19× | ||
| 07 | Varun Dhawan | Movies & TV | 7.76× | ||
| 08 | Madhuri Dixit | Movies & TV | 6.95× | ||
| 09 | Katrina Kaif | Movies & TV | 6.24× | ||
| 10 | Dhanush | Movies & TV | 5.69× | ||
| 11 | John Abraham (actor) | Movies & TV | 5.25× | ||
| 12 | Anushka Shetty | Movies & TV | 5.07× | ||
| 13 | Sidharth Malhotra | Fashion & Accessoires | 4.53× | ||
| 14 | Shilpa Shetty | Movies & TV | 3.98× | ||
| 15 | Internet celebrity | Internet & Social Media | 3.96× | ||
| 16 | Radio | Technology & Electronics | 1.82× | ||
| 17 | Happiness | Health | 1.73× | ||
| 18 | Psychology | Business & Career | 1.69× | ||
| 19 | Instant messaging | Internet & Social Media | 1.62× | ||
| 20 | Family | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.56× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Urban Lifestyle | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sridevi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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