Rascasse Audience Intelligence

Anushka Shetty Audience in India

A data profile of the people who buy, follow and care about Anushka Shetty in India — modelled from more than twelve digital signal sources. Anushka Shetty has an estimated audience of 3,775,476 people in India.

The average Anushka Shetty fan in India is 29.6 years old, more male, and lives primarily in Tamil Nadu.

The audience is concentrated in Tamil Nadu, Karnataka, Maharashtra.

Top brand affinities include Ayesha Takia, Arbaaz Khan (Indian actor), Huma Qureshi (actress), with strongest over-indexing on Ayesha Takia (23.57× the country average).

Demographically, the Anushka Shetty audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Anushka Shetty fan in India is more male, around 29.6 years old, with strong Spirituality tendencies and a notable affinity for Ayesha Takia.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Anushka Shetty profile in India.

Audience size
3.8M
in India
Gender
33.3%
66.7% male
Age
29.6
average years
Country rank
#1631
Person in India
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anushka Shetty fans

33.3% are female, 66.7% are male, average age 29.6.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Anushka Shetty audience in India
MetricValue
Female33.3%
Male66.7%
Average age29.6
Estimated audience size3,775,476
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Anushka Shetty audience in India
Age bracketShare%
16-1943%
20-2929%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

73.9%

of the worldwide Anushka Shetty audience comes from India.

Worldwide audience distribution share by country for Anushka Shetty
CountryShare
India73.9%
United States4.5%
Bangladesh3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anushka Shetty audience in India is strongest.

Fig. 05

Top regions by affinity

Anushka Shetty fans by region: top regions in India
#RegionReachAffinity×
01Andhra Pradesh~200K3.49×
02Telangana~200K3.04×
03Tamil Nadu~200K2.47×
04Kerala~100K2.03×
05Karnataka~200K1.97×
06Odisha~50K1.34×
07Mizoram~3K1.00×
08Maharashtra~200K0.90×
09Chhattisgarh~20K0.88×
10West Bengal~100K0.86×
11Gujarat~90K0.84×
12Assam~30K0.81×
13Tripura~4K0.80×
14Madhya Pradesh~60K0.78×
15Arunachal Pradesh~2K0.75×
16Jharkhand~20K0.72×
17Goa~3K0.68×
18Bihar~50K0.63×
19Manipur~3K0.63×
20Sikkim~1K0.62×
21Rajasthan~50K0.57×
22Nagaland~1K0.57×
23Uttar Pradesh~100K0.55×
24Uttarakhand~10K0.52×
25Meghalaya~2K0.52×
26Jammu and Kashmir~8K0.47×
27Haryana~20K0.45×
28Himachal Pradesh~7K0.44×
29Punjab (region)~20K0.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anushka Shetty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anushka Shetty audience
#·InterestCategoryAffinity×
01Jab Tak Hai JaanMovies & TV27.76×
02Bonnie WrightMovies & TV25.60×
03Ayesha TakiaMovies & TV23.57×
04Chris MartinMusic & Radio22.23×
05Arbaaz Khan (Indian actor)Movies & TV20.42×
06Ali ZafarMusic & Radio16.93×
07Jennifer GarnerMovies & TV16.09×
08Huma Qureshi (actress)Movies & TV15.31×
09Fawad Afzal KhanMovies & TV13.75×
10Ileana D'CruzMovies & TV12.39×
11Amy JacksonMovies & TV11.58×
12Sanjay DuttMovies & TV10.19×
13Yami GautamMovies & TV10.08×
14Arjun KapoorMovies & TV9.67×
15Karisma KapoorMovies & TV9.39×
16R. MadhavanMovies & TV9.34×
17Parineeti ChopraMovies & TV9.29×
18Arjun RampalMovies & TV9.27×
19DhanushMovies & TV7.44×
20Trisha (actress)Movies & TV7.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anushka Shetty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Anushka Shetty audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.19×
Luxury OrientationPREMIUM1.17×
Social Media UsageJOY1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Anushka Shetty audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.80×
DIY MentalityTHRILL0.82×
PatriotismCONSERVATISM0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Anushka Shetty have in India?

Anushka Shetty has an estimated audience of 3,775,476 people in India, concentrated in Tamil Nadu and Karnataka.

02

What is the gender split and age of Anushka Shetty fans?

33.3% of Anushka Shetty fans are female, 66.7% are male, with an average age of 29.6 years.

03

Which brands do Anushka Shetty fans like most?

Anushka Shetty fans show strongest brand affinity for Ayesha Takia (23.57×), Arbaaz Khan (Indian actor) (20.42×), and Huma Qureshi (actress) (15.31×) over the country average.

04

Where do Anushka Shetty fans live in India?

Anushka Shetty fans in India are most concentrated in Tamil Nadu (reach ~200K), Karnataka (reach ~200K), and Maharashtra (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Anushka Shetty fans also like?

Beyond Anushka Shetty itself, the audience over-indexes on Arbaaz Khan (Indian actor) (20.42×), Huma Qureshi (actress) (15.31×), Chris Martin (22.23×), and Yami Gautam (10.08×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Anushka Shetty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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