A data profile of the people who buy, follow and care about Salman Khan in India — modelled from more than twelve digital signal sources. Salman Khan has an estimated audience of 10,318,091 people in India.
The average Salman Khan fan in India is 28.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.74× the country average).
Demographically, the Salman Khan audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Salman Khan fan in India is more male, around 28.1 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Salman Khan profile in India.
29.4% are female, 70.6% are male, average age 28.1.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 28.1 |
| Estimated audience size | 10,318,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Salman Khan audience comes from India.
| Country | Share |
|---|---|
| India | 57.0% |
| United States | 6.3% |
| Pakistan | 4.8% |
Where the Salman Khan audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~800K | 1.57× | |
| 02 | Arunachal Pradesh | ~9K | 1.42× | |
| 03 | Madhya Pradesh | ~300K | 1.28× | |
| 04 | Uttar Pradesh | ~600K | 1.26× | |
| 05 | Gujarat | ~400K | 1.23× | |
| 06 | Assam | ~100K | 1.22× | |
| 07 | Odisha | ~100K | 1.21× | |
| 08 | West Bengal | ~400K | 1.20× | |
| 09 | Jharkhand | ~100K | 1.20× | |
| 10 | Rajasthan | ~300K | 1.19× | |
| 11 | Jammu and Kashmir | ~60K | 1.19× | |
| 12 | Goa | ~10K | 1.18× | |
| 13 | Karnataka | ~300K | 1.17× | |
| 14 | Uttarakhand | ~60K | 1.15× | |
| 15 | Chhattisgarh | ~70K | 1.12× | |
| 16 | Bihar | ~200K | 1.10× | |
| 17 | Haryana | ~100K | 1.06× | |
| 18 | Punjab (region) | ~100K | 1.05× | |
| 19 | Telangana | ~100K | 0.98× | |
| 20 | Tripura | ~10K | 0.95× | |
| 21 | Manipur | ~10K | 0.75× | |
| 22 | Himachal Pradesh | ~30K | 0.74× | |
| 23 | Nagaland | ~5K | 0.70× | |
| 24 | Sikkim | ~3K | 0.70× | |
| 25 | Meghalaya | ~7K | 0.62× | |
| 26 | Andhra Pradesh | ~70K | 0.55× | |
| 27 | Kerala | ~80K | 0.52× | |
| 28 | Tamil Nadu | ~100K | 0.44× | |
| 29 | Mizoram | ~3K | 0.41× |
The strongest cross-interests of the Salman Khan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | STAR Sports | Movies & TV | 2.09× | ||
| 02 | Pakistan national cricket team | Sports | 2.08× | ||
| 03 | Tamil cinema | Movies & TV | 2.01× | ||
| 04 | Card games | Games | 1.97× | ||
| 05 | Rohit Sharma | Sports | 1.97× | ||
| 06 | Cricket World Cup | Sports | 1.95× | ||
| 07 | Rajasthan Royals | Sports | 1.92× | ||
| 08 | Chennai | Travel & Leisure | 1.89× | ||
| 09 | Kolkata Knight Riders | Sports | 1.88× | ||
| 10 | Royal Challengers Bangalore | Sports | 1.86× | ||
| 11 | Virat Kohli | Sports | 1.85× | ||
| 12 | India national cricket team | Sports | 1.83× | ||
| 13 | Chennai Super Kings | Sports | 1.82× | ||
| 14 | Indian Premier League | Sports | 1.74× | ||
| 15 | Cinema of India | Movies & TV | 1.66× | ||
| 16 | Knowledge | Business & Career | 1.65× | ||
| 17 | Financial services | Business & Career | 1.59× | ||
| 18 | Mobile game | Games | 1.54× | ||
| 19 | Cricket | Sports | 1.53× | ||
| 20 | Celebrity | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.35× | |
| Risk Appetite | THRILL | 1.23× | |
| Career Orientation | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Sustainability | BALANCE | 0.79× |
Salman Khan has an estimated audience of 10,318,091 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.4% of Salman Khan fans are female, 70.6% are male, with an average age of 28.1 years.
Salman Khan fans show strongest brand affinity for Indian Premier League (1.74×), India national cricket team (1.83×), and Virat Kohli (1.85×) over the country average.
Salman Khan fans in India are most concentrated in Maharashtra (reach ~800K), Uttar Pradesh (reach ~600K), and West Bengal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Salman Khan itself, the audience over-indexes on India national cricket team (1.83×), Virat Kohli (1.85×), Chennai Super Kings (1.82×), and Cinema of India (1.66×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Salman Khan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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