Rascasse Audience Intelligence

Salman Khan Audience in United States

A data profile of the people who buy, follow and care about Salman Khan in United States — modelled from more than twelve digital signal sources. Salman Khan has an estimated audience of 1,144,757 people in United States.

#1509among Actor Actress or TV Star in United States#4673among Person in United States#3812in Movies & TV

The average Salman Khan fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Priyanka Chopra, Nate Bargatze, Shah Rukh Khan, with strongest over-indexing on Priyanka Chopra (30.89× the country average).

Demographically, the Salman Khan audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salman Khan fan in United States is more female, around 35.1 years old, with strong Individualism tendencies and a notable affinity for Priyanka Chopra.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salman Khan profile in United States.

Audience size
1.1M
in United States
Gender
57.0%♀
43.0% male
Age
35.1
average years
Country rank
#21569
Person in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salman Khan fans

57.0% are female, 43.0% are male, average age 35.1.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Salman Khan audience in United States
MetricValue
Female57.0%
Male43.0%
Average age35.1
Estimated audience size1,144,757
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Salman Khan audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4915%
50+16%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Salman Khan audience comes from United States.

Worldwide audience distribution share by country for Salman Khan
CountryShare
India57.0%
United States6.3%
Pakistan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salman Khan audience in United States is strongest.

Fig. 05

Top regions by affinity

Salman Khan fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K3.32×
02New York~200K2.46×
03Virginia~60K2.03×
04Illinois~80K2.02×
05California~300K1.98×
06Texas~200K1.83×
07Washington~40K1.80×
08Maryland~30K1.67×
09Georgia~60K1.52×
10Massachusetts~40K1.51×
11Pennsylvania~60K1.41×
12Connecticut~20K1.35×
13Michigan~40K1.32×
14Delaware~4K1.28×
15Washington, District of Columbia~4K1.24×
16Minnesota~20K1.19×
17North Carolina~40K1.09×
18Ohio~40K1.02×
19Nevada~10K0.95×
20Arizona~20K0.93×
21Florida~70K0.90×
22Indiana~20K0.90×
23Iowa~9K0.90×
24New Hampshire~4K0.84×
25North Dakota~2K0.83×
26Missouri~20K0.81×
27Oregon~10K0.81×
28Kentucky~10K0.80×
29Kansas~7K0.78×
30Vermont~2K0.77×
31Wisconsin~10K0.73×
32Rhode Island~3K0.73×
33Colorado~10K0.72×
34Nebraska~4K0.71×
35Alaska~2K0.70×
36Utah~7K0.68×
37South Dakota~2K0.68×
38Arkansas~6K0.66×
39Tennessee~20K0.65×
40Montana~2K0.65×
41Louisiana~10K0.64×
42South Carolina~10K0.63×
43Idaho~4K0.62×
44Hawaii~3K0.62×
45Maine~3K0.61×
46Oklahoma~8K0.60×
47West Virginia~3K0.60×
48New Mexico~4K0.59×
49Mississippi~6K0.58×
50Alabama~9K0.56×
Fig. 06

Affinity by region

Affinity by region — Salman Khan, United States
0.56×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salman Khan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salman Khan audience
#·InterestCategoryAffinity×
01Katrina KaifMovies & TV37.92×
02Shah Rukh KhanMovies & TV37.54×
03Trisha (actress)Movies & TV32.95×
04Priyanka ChopraMovies & TV30.89×
05Aamir KhanMovies & TV30.87×
06Deepika PadukoneMovies & TV29.33×
07Geo TVMovies & TV28.25×
08Amitabh BachchanMovies & TV25.83×
09Music of BollywoodMusic & Radio25.03×
10Bollywood HungamaMovies & TV21.06×
11Colors (TV channel)Movies & TV20.32×
12Kumail NanjianiMovies & TV18.85×
13Daniel Dae KimMovies & TV18.30×
14TaobaoShopping15.19×
15Nate BargatzeMusic & Radio13.27×
16Jackie ChanMovies & TV11.02×
17Zoom (TV channel)Technology & Electronics10.01×
18MitúTravel & Leisure8.56×
19CricketSports7.90×
20GodPolitics & Society3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salman Khan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salman Khan audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.58×
Luxury OrientationPREMIUM1.94×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salman Khan audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Social Media UsageJOY0.92×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salman Khan have in United States?

Salman Khan has an estimated audience of 1,144,757 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Salman Khan fans?

57.0% of Salman Khan fans are female, 43.0% are male, with an average age of 35.1 years.

03

Which brands do Salman Khan fans like most?

Salman Khan fans show strongest brand affinity for Priyanka Chopra (30.89×), Nate Bargatze (13.27×), and Shah Rukh Khan (37.54×) over the country average.

04

Where do Salman Khan fans live in United States?

Salman Khan fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Salman Khan fans also like?

Beyond Salman Khan itself, the audience over-indexes on Nate Bargatze (13.27×), Shah Rukh Khan (37.54×), Zoom (TV channel) (10.01×), and Music of Bollywood (25.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Salman Khan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salman Khan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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