Salman Khan Audience in United States

Salman Khan logo

Salman Khan has an estimated audience of 1,192,772 people in United States. 57.0% are female, 43.0% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Priyanka Chopra, Nate Bargatze, Shah Rukh Khan, Zoom (TV channel), Music of Bollywood.

The average Salman Khan fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Priyanka Chopra, Nate Bargatze, Shah Rukh Khan, with strongest over-indexing on Priyanka Chopra (30.89× the country average). Demographically, the Salman Khan audience skews more female with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Salman Khan fans

Demographic split for Salman Khan audience in United States
MetricValue
Female57.0%
Male43.0%
Average age35.1
Estimated audience size1,192,772

Audience persona

The typical Salman Khan fan in United States is more female, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Priyanka Chopra.

Top regions in United States

Top regions ranked by reach for Salman Khan in United States
RegionReachAffinity
California260,9701.99×
Texas196,0911.91×
New York174,2992.62×
New Jersey105,7593.49×
Illinois83,3892.1×
Florida72,3200.9×
Virginia59,6952.05×
Pennsylvania59,6841.49×
Georgia57,9831.58×
Washington44,9241.88×
Michigan41,1911.32×
North Carolina40,8181.14×
Ohio37,7481.03×
Massachusetts36,6131.56×
Maryland33,4511.63×
Arizona21,8750.9×
Minnesota21,1931.24×
Indiana19,7850.91×
Missouri16,0940.84×
Connecticut15,6111.3×
Tennessee14,8780.62×
Colorado13,4390.71×
Wisconsin12,3490.69×
Kentucky11,7050.78×
South Carolina10,8610.61×
Oregon10,5880.77×
Nevada10,1540.88×
Louisiana9,8320.64×
Iowa8,8830.9×
Alabama8,1660.49×
Utah7,1540.67×
Oklahoma6,9820.53×
Kansas6,5980.7×
Arkansas5,3320.54×
Washington, District of Columbia4,3301.21×
Mississippi4,1930.43×
Delaware4,1591.26×
Nebraska3,9020.65×
New Hampshire3,6490.78×
Idaho2,9460.49×
New Mexico2,6970.45×
Hawaii2,4250.47×
Rhode Island2,3220.61×
West Virginia2,1210.38×
Maine1,7810.42×
North Dakota1,6170.66×
South Dakota1,2090.44×
Vermont1,1550.55×
Alaska8810.35×
Montana6500.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salman Khan audience
BrandAffinityCategory
Priyanka Chopra30.89×Movies & TV
Nate Bargatze13.27×Music & Radio
Shah Rukh Khan37.54×Movies & TV
Zoom (TV channel)10.01×Technology & Electronics
Music of Bollywood25.03×Music & Radio
Katrina Kaif37.92×Movies & TV
Deepika Padukone29.33×Movies & TV
Geo TV28.25×Movies & TV
Indian Premier League6.79×Sports
Kumail Nanjiani18.85×Movies & TV
Amitabh Bachchan25.83×Movies & TV
Cricket7.9×Sports
Taobao15.19×Shopping
Bollywood Hungama21.06×Movies & TV
Jackie Chan11.02×Movies & TV
Aamir Khan30.87×Movies & TV
God3.45×Politics & Society
Daniel Dae Kim18.3×Movies & TV
John Abraham (actor)35.31×Movies & TV
Mitú8.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salman Khan audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
Design AffinityPREMIUM1.83
Pet OwnershipJOY1.79
Early Adopter MentalityPOWER1.63
Luxury OrientationPREMIUM1.58
MindfulnessBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Salman Khan
CountryShare
India56.6%
United States6.6%
Pakistan4.9%

See Salman Khan audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Salman Khan have in United States?

Salman Khan has an estimated audience of 1,192,772 people in United States, concentrated in California and Texas.

What is the gender split and age of Salman Khan fans?

57.0% of Salman Khan fans are female, 43.0% are male, with an average age of 35.1 years.

Which brands do Salman Khan fans like most?

Salman Khan fans show strongest brand affinity for Priyanka Chopra (30.89×), Nate Bargatze (13.27×), and Shah Rukh Khan (37.54×) over the country average.

Where do Salman Khan fans live in United States?

Salman Khan fans in United States are most concentrated in California (reach 260,970), Texas (reach 196,091), and New York (reach 174,299). These three regions account for the largest share of the active audience.

What other brands do Salman Khan fans also like?

Beyond Salman Khan itself, the audience over-indexes on Nate Bargatze (13.27×), Shah Rukh Khan (37.54×), Zoom (TV channel) (10.01×), and Music of Bollywood (25.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salman Khan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.