Mitú Audience in United States

Mitú logo

Mitú has an estimated audience of 9,824,515 people in United States. 74.4% are female, 25.6% are male, average age 36.2. Top regions: California, New York, Texas. Top brand affinities: National Paralympic Committee, Nationality, Home construction, Kendra Scott, Jesse Plemons.

The average Mitú fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include National Paralympic Committee, Nationality, Home construction, with strongest over-indexing on National Paralympic Committee (27.07× the country average). Demographically, the Mitú audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Mitú fans

Demographic split for Mitú audience in United States
MetricValue
Female74.4%
Male25.6%
Average age36.2
Estimated audience size9,824,515

Audience persona

The typical Mitú fan in United States is more female, around 36.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for National Paralympic Committee.

Top regions in United States

Top regions ranked by reach for Mitú in United States
RegionReachAffinity
California2,273,4902.1×
New York901,8911.64×
Texas796,3700.94×
Florida784,9741.18×
Illinois351,0971.07×
New Jersey276,9121.11×
Georgia202,1790.67×
Virginia190,2260.79×
Arizona175,0630.87×
Washington169,3610.86×
North Carolina168,9440.57×
Pennsylvania168,4840.51×
Massachusetts150,6110.78×
Michigan134,7040.52×
Ohio131,1340.43×
Maryland124,6740.74×
Colorado122,5410.79×
Minnesota110,2230.78×
Oregon93,8770.83×
Indiana83,6700.47×
Tennessee82,9160.42×
Missouri76,6070.48×
Nevada72,0130.76×
Connecticut70,4620.72×
Wisconsin68,6590.46×
Oklahoma66,7080.61×
Alabama66,2320.48×
Louisiana63,2770.5×
Arkansas63,0580.78×
Mississippi61,7840.76×
South Carolina59,9170.41×
Kentucky56,2770.46×
Washington, District of Columbia55,6351.88×
Alaska54,3582.59×
Utah53,9750.61×
Kansas51,4230.66×
West Virginia49,5491.08×
Idaho45,7560.93×
Hawaii44,9941.07×
Iowa44,7250.55×
North Dakota43,8542.17×
Montana43,1041.58×
Nebraska42,5900.86×
South Dakota42,5451.87×
New Mexico42,2220.86×
Wyoming40,8522.81×
New Hampshire40,8261.05×
Maine40,6671.16×
Vermont40,0232.32×
Rhode Island39,4221.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitú audience
BrandAffinityCategory
National Paralympic Committee27.07×Sports
Nationality2.37×Politics & Society
Home construction1.59×Home & Garden
Kendra Scott1.98×Fashion & Accessoires
Jesse Plemons2.19×Movies & TV
Nebraska Cornhuskers football2.21×Sports
Kenneth Copeland Ministries10.14×Politics & Society
UK garage3.23×Music & Radio
Panama2.11×Travel & Leisure
Jaws2.86×Movies & TV
Cam Ward1.91×Sports
Jme14.61×Music & Radio
Redemption (theology)3.86×Politics & Society
Sears1.58×Shopping
Nipsey Hussle2.2×Music & Radio
Roger Federer2.41×Sports
Queens College, City University of New York2.57×Business & Career
Iron Man (film)1.65×Movies & TV
Personality2.09×Business & Career
Gruppo Torinese Trasporti11.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitú audience
TraitClusterScore
Urban LifestyleOPEN1.38
ExtroversionTHRILL1.31
Early Adopter MentalityPOWER1.19
Social Media UsageJOY1.18
Healthy LifestyleBALANCE1.13
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Mitú
CountryShare
United States62.7%
United Kingdom7.5%
Canada4.1%

See Mitú audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mitú have in United States?

Mitú has an estimated audience of 9,824,515 people in United States, concentrated in California and New York.

What is the gender split and age of Mitú fans?

74.4% of Mitú fans are female, 25.6% are male, with an average age of 36.2 years.

Which brands do Mitú fans like most?

Mitú fans show strongest brand affinity for National Paralympic Committee (27.07×), Nationality (2.37×), and Home construction (1.59×) over the country average.

Where do Mitú fans live in United States?

Mitú fans in United States are most concentrated in California (reach 2,273,490), New York (reach 901,891), and Texas (reach 796,370). These three regions account for the largest share of the active audience.

What other brands do Mitú fans also like?

Beyond Mitú itself, the audience over-indexes on Nationality (2.37×), Home construction (1.59×), Kendra Scott (1.98×), and Jesse Plemons (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitú. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.