Rascasse Audience Intelligence

Mitú Audience in United States

A data profile of the people who buy, follow and care about Mitú in United States — modelled from more than twelve digital signal sources. Mitú has an estimated audience of 9,824,515 people in United States.

#229among POI in United States#323in Travel & Leisure

The average Mitú fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Priyanka Chopra, Jackie Chan, Baidu, with strongest over-indexing on Priyanka Chopra (11.46× the country average).

Demographically, the Mitú audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mitú fan in United States is more female, around 36.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Priyanka Chopra.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitú profile in United States.

Audience size
9.8M
in United States
Gender
74.4%♀
25.6% male
Age
36.2
average years
Country rank
#3637
POI in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitú fans

74.4% are female, 25.6% are male, average age 36.2.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Mitú audience in United States
MetricValue
Female74.4%
Male25.6%
Average age36.2
Estimated audience size9,824,515
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Mitú audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

62.7%

of the worldwide Mitú audience comes from United States.

Worldwide audience distribution share by country for Mitú
CountryShare
United States62.7%
United Kingdom7.5%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitú audience in United States is strongest.

Fig. 05

Top regions by affinity

Mitú fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.91×
02New York~800K1.51×
03Alaska~30K1.51×
04Washington, District of Columbia~40K1.41×
05Vermont~20K1.39×
06North Dakota~30K1.36×
07South Dakota~30K1.28×
08Montana~30K1.18×
09Florida~800K1.13×
10Delaware~30K1.11×
11Rhode Island~30K1.09×
12New Jersey~300K1.05×
13New Hampshire~40K1.05×
14Maine~40K1.04×
15West Virginia~50K1.03×
16Hawaii~40K1.01×
17Illinois~300K1.00×
18Idaho~50K0.98×
19New Mexico~50K0.96×
20Nebraska~50K0.95×
21Texas~800K0.93×
22Mississippi~80K0.93×
23Arkansas~70K0.93×
24Washington~200K0.91×
25Oregon~100K0.91×
26Arizona~200K0.90×
27Nevada~90K0.90×
28Kansas~70K0.89×
29Connecticut~90K0.88×
30Virginia~200K0.87×
31Minnesota~100K0.87×
32Oklahoma~90K0.87×
33Utah~80K0.86×
34Iowa~70K0.86×
35Massachusetts~200K0.85×
36Maryland~100K0.85×
37Colorado~100K0.85×
38Louisiana~100K0.84×
39Alabama~100K0.83×
40Kentucky~100K0.82×
41Georgia~200K0.79×
42South Carolina~100K0.79×
43Missouri~100K0.78×
44Wisconsin~100K0.77×
45Tennessee~100K0.76×
46Indiana~100K0.76×
47North Carolina~200K0.73×
48Michigan~200K0.73×
49Pennsylvania~200K0.68×
50Ohio~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Mitú, United States
0.68×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitú audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitú audience
#·InterestCategoryAffinity×
01Meteor GardenMovies & TV17.75×
02Fan BingbingMovies & TV17.75×
03BaiduInternet & Social Media17.07×
04Jet LiMovies & TV15.33×
05Michelle YeohMovies & TV14.69×
06Kumail NanjianiMovies & TV11.97×
07Priyanka ChopraMovies & TV11.46×
08Gloria EstefanMusic & Radio11.36×
09BeijingTravel & Leisure10.29×
10Viola DavisMovies & TV10.19×
11Jackie ChanMovies & TV10.18×
12IU (singer)Music & Radio10.09×
13MalaysiaTravel & Leisure5.83×
14ClarinetMusic & Radio4.13×
15ReggaetonMusic & Radio3.12×
16WhataburgerFood & Beverages2.89×
17LivemusicMusic & Radio2.58×
18Bass guitarMusic & Radio2.54×
19Planet FitnessSports2.12×
20FIFA World CupSports1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitú audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitú audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.45×
Convenience OrientationPREMIUM1.43×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitú audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Pet OwnershipJOY0.79×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitú have in United States?

Mitú has an estimated audience of 9,824,515 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mitú fans?

74.4% of Mitú fans are female, 25.6% are male, with an average age of 36.2 years.

03

Which brands do Mitú fans like most?

Mitú fans show strongest brand affinity for Priyanka Chopra (11.46×), Jackie Chan (10.18×), and Baidu (17.07×) over the country average.

04

Where do Mitú fans live in United States?

Mitú fans in United States are most concentrated in California (reach ~2M), New York (reach ~800K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Mitú fans also like?

Beyond Mitú itself, the audience over-indexes on Jackie Chan (10.18×), Baidu (17.07×), Michelle Yeoh (14.69×), and Beijing (10.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Mitú audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitú. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →