Rascasse Audience Intelligence

Beijing Audience in United States

A data profile of the people who buy, follow and care about Beijing in United States — modelled from more than twelve digital signal sources. Beijing has an estimated audience of 5,634,025 people in United States.

#94among City in United States#402among POI in United States#507in Travel & Leisure

The average Beijing fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nate Bargatze, Bad Bunny, Jackie Chan, with strongest over-indexing on Nate Bargatze (15.57× the country average).

Demographically, the Beijing audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beijing fan in United States is balanced, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Nate Bargatze.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beijing profile in United States.

Audience size
5.6M
in United States
Gender
51.0%♀
49.0% male
Age
43.8
average years
Country rank
#6009
POI in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beijing fans

51.0% are female, 49.0% are male, average age 43.8.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Beijing audience in United States
MetricValue
Female51.0%
Male49.0%
Average age43.8
Estimated audience size5,634,025
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Beijing audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3916%
40-4921%
50+34%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Beijing audience comes from United States.

Worldwide audience distribution share by country for Beijing
CountryShare
China14.1%
United States9.6%
Taiwan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beijing audience in United States is strongest.

Fig. 05

Top regions by affinity

Beijing fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.70×
02New York~500K1.51×
03Virginia~200K1.48×
04California~900K1.42×
05Massachusetts~200K1.41×
06New Jersey~200K1.32×
07Washington~100K1.31×
08Maryland~100K1.26×
09Connecticut~70K1.25×
10Hawaii~30K1.21×
11Louisiana~90K1.18×
12Georgia~200K1.14×
13Mississippi~50K1.14×
14Indiana~100K1.13×
15Kansas~50K1.10×
16Texas~500K1.09×
17Illinois~200K1.09×
18Pennsylvania~200K1.05×
19South Carolina~90K1.02×
20Minnesota~80K1.01×
21Utah~50K1.01×
22Florida~400K1.00×
23Oregon~60K0.98×
24Missouri~90K0.97×
25North Carolina~200K0.96×
26New Mexico~30K0.96×
27Ohio~200K0.92×
28Nevada~50K0.92×
29New Hampshire~20K0.92×
30Rhode Island~20K0.92×
31Alaska~10K0.92×
32Arizona~100K0.91×
33Colorado~80K0.89×
34Vermont~9K0.89×
35Oklahoma~60K0.88×
36Iowa~40K0.87×
37Delaware~10K0.87×
38South Dakota~10K0.84×
39Wisconsin~70K0.83×
40Michigan~100K0.81×
41Idaho~20K0.81×
42Nebraska~20K0.81×
43Maine~20K0.80×
44Montana~10K0.80×
45Tennessee~90K0.79×
46North Dakota~9K0.79×
47Kentucky~50K0.78×
48Arkansas~40K0.76×
49Alabama~60K0.75×
50West Virginia~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Beijing, United States
0.73×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beijing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beijing audience
#·InterestCategoryAffinity×
01Chinese television dramaMovies & TV26.97×
02BaiduInternet & Social Media26.83×
03Michelle YeohMovies & TV26.73×
04Taiwanese dramaMovies & TV26.49×
05Music of IndiaMusic & Radio26.33×
06TaobaoShopping25.14×
07WeChatInternet & Social Media24.37×
08Fresh Off the BoatMovies & TV23.47×
09IU (singer)Music & Radio22.73×
10Kumail NanjianiMovies & TV22.11×
11Jackie ChanMovies & TV21.60×
12Nate BargatzeMusic & Radio15.57×
13Janet JacksonMusic & Radio14.78×
14Love & Hip Hop: AtlantaMovies & TV13.34×
15MalaysiaTravel & Leisure11.99×
16Bad BunnyMusic & Radio11.23×
17MitúTravel & Leisure10.29×
18Hong KongTravel & Leisure10.16×
19K-popMusic & Radio7.73×
20KPop Demon HuntersMovies & TV5.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beijing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beijing audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.61×
Quality AwarenessPREMIUM1.56×
Luxury OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beijing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Risk AppetiteTHRILL0.82×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beijing have in United States?

Beijing has an estimated audience of 5,634,025 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beijing fans?

51.0% of Beijing fans are female, 49.0% are male, with an average age of 43.8 years.

03

Which brands do Beijing fans like most?

Beijing fans show strongest brand affinity for Nate Bargatze (15.57×), Bad Bunny (11.23×), and Jackie Chan (21.6×) over the country average.

04

Where do Beijing fans live in United States?

Beijing fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Beijing fans also like?

Beyond Beijing itself, the audience over-indexes on Bad Bunny (11.23×), Jackie Chan (21.6×), Taobao (25.14×), and Michelle Yeoh (26.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Beijing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beijing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →