Beijing Audience in United States

Beijing logo

Beijing has an estimated audience of 5,634,025 people in United States. 51.0% are female, 49.0% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Nate Bargatze, Bad Bunny, Jackie Chan, Taobao, Michelle Yeoh.

The average Beijing fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nate Bargatze, Bad Bunny, Jackie Chan, with strongest over-indexing on Nate Bargatze (15.57× the country average). Demographically, the Beijing audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Beijing fans

Demographic split for Beijing audience in United States
MetricValue
Female51.0%
Male49.0%
Average age43.8
Estimated audience size5,634,025

Audience persona

The typical Beijing fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Nate Bargatze.

Top regions in United States

Top regions ranked by reach for Beijing in United States
RegionReachAffinity
California948,7801.53×
Texas519,1621.07×
New York488,8621.55×
Florida389,2211.02×
Virginia249,8261.82×
Illinois202,8611.08×
Pennsylvania197,4761.04×
Georgia197,2911.14×
New Jersey188,2181.31×
Ohio180,2681.04×
Massachusetts160,7371.45×
North Carolina159,1230.94×
Washington156,9071.39×
Maryland129,3771.34×
Indiana119,7901.16×
Michigan118,3220.8×
Arizona107,6740.94×
South Carolina94,8441.12×
Tennessee88,4520.78×
Louisiana85,1141.17×
Colorado82,7370.93×
Minnesota81,6691.01×
Missouri81,2090.89×
Connecticut70,8781.25×
Oregon67,4161.04×
Wisconsin65,3850.77×
Alabama55,0880.7×
Oklahoma54,2550.87×
Nevada53,9020.99×
Mississippi53,3801.15×
Utah52,1081.03×
Kentucky51,6360.73×
Kansas49,1861.11×
Iowa39,9270.86×
Arkansas32,7220.7×
Washington, District of Columbia31,2871.85×
Hawaii30,1601.25×
New Mexico27,3790.97×
Idaho20,3110.72×
Nebraska19,3030.68×
New Hampshire19,1410.86×
West Virginia16,3610.62×
Rhode Island15,9030.89×
Maine14,5440.72×
Delaware11,1080.71×
Montana10,8760.7×
Alaska8,4720.7×
Vermont7,8510.79×
South Dakota7,5540.58×
North Dakota7,3560.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beijing audience
BrandAffinityCategory
Nate Bargatze15.57×Music & Radio
Bad Bunny11.23×Music & Radio
Jackie Chan21.6×Movies & TV
Taobao25.14×Shopping
Michelle Yeoh26.73×Movies & TV
Love & Hip Hop: Atlanta13.34×Movies & TV
Sofía Vergara14.33×Movies & TV
KPop Demon Hunters5.56×Movies & TV
Baidu26.83×Internet & Social Media
K-pop7.73×Music & Radio
Chinese television drama26.97×Movies & TV
Music of India26.33×Music & Radio
Taiwanese drama26.49×Movies & TV
Kumail Nanjiani22.11×Movies & TV
Janet Jackson14.78×Music & Radio
Fresh Off the Boat23.47×Movies & TV
IU (singer)22.73×Music & Radio
Malaysia11.99×Travel & Leisure
WeChat24.37×Internet & Social Media
Hong Kong10.16×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beijing audience
TraitClusterScore
PatriotismCONSERVATISM1.74
SpiritualityBALANCE1.43
TravellingTHRILL1.27
Career OrientationPOWER1.2
ExtroversionTHRILL1.19
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Beijing
CountryShare
China14.1%
United States9.6%
Taiwan7.4%

See Beijing audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Beijing have in United States?

Beijing has an estimated audience of 5,634,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Beijing fans?

51.0% of Beijing fans are female, 49.0% are male, with an average age of 43.8 years.

Which brands do Beijing fans like most?

Beijing fans show strongest brand affinity for Nate Bargatze (15.57×), Bad Bunny (11.23×), and Jackie Chan (21.6×) over the country average.

Where do Beijing fans live in United States?

Beijing fans in United States are most concentrated in California (reach 948,780), Texas (reach 519,162), and New York (reach 488,862). These three regions account for the largest share of the active audience.

What other brands do Beijing fans also like?

Beyond Beijing itself, the audience over-indexes on Bad Bunny (11.23×), Jackie Chan (21.6×), Taobao (25.14×), and Michelle Yeoh (26.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beijing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.