Fresh Off the Boat Audience in United States

Fresh Off the Boat logo

Fresh Off the Boat has an estimated audience of 1,980,328 people in United States. 76.6% are female, 23.4% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: DUNE RATS, Nate Bargatze, Jackie Chan, Baidu, Taobao.

The average Fresh Off the Boat fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DUNE RATS, Nate Bargatze, Jackie Chan, with strongest over-indexing on DUNE RATS (2209.16× the country average). Demographically, the Fresh Off the Boat audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Fresh Off the Boat fans

Demographic split for Fresh Off the Boat audience in United States
MetricValue
Female76.6%
Male23.4%
Average age41.9
Estimated audience size1,980,328

Audience persona

The typical Fresh Off the Boat fan in United States is more female, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DUNE RATS.

Top regions in United States

Top regions ranked by reach for Fresh Off the Boat in United States
RegionReachAffinity
California475,5002.18×
Texas266,4151.56×
New York148,0611.34×
Florida124,4880.93×
Illinois80,0301.21×
New Jersey68,0641.35×
Georgia67,0341.1×
Washington66,7321.68×
Pennsylvania61,4390.92×
North Carolina59,6391×
Virginia57,4601.19×
Ohio48,8920.8×
Massachusetts48,7161.25×
Michigan46,0890.89×
Arizona45,1381.12×
Maryland42,2321.24×
Tennessee32,7170.82×
Indiana32,4890.9×
Colorado31,7251.02×
Oregon28,1331.24×
Minnesota27,1920.96×
Missouri26,5550.83×
Nevada26,0711.36×
Wisconsin23,8850.8×
South Carolina22,6520.76×
Oklahoma21,9811×
Connecticut20,7831.05×
Kentucky20,2040.81×
Utah19,3971.09×
Louisiana19,3450.76×
Alabama17,1860.62×
Hawaii16,8211.98×
Arkansas14,5000.89×
Kansas14,3780.92×
Iowa12,7330.78×
New Mexico12,3971.25×
Mississippi10,9610.67×
Idaho9,3220.94×
Nebraska8,1330.82×
New Hampshire5,8570.75×
West Virginia5,7290.62×
Washington, District of Columbia5,7240.96×
Rhode Island5,6080.89×
Maine4,9540.7×
Delaware4,6110.84×
Alaska3,9780.94×
Montana3,5730.65×
South Dakota2,9410.64×
North Dakota2,8130.69×
Vermont2,3010.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fresh Off the Boat audience
BrandAffinityCategory
DUNE RATS2209.16×Music & Radio
Nate Bargatze15.77×Music & Radio
Jackie Chan20.42×Movies & TV
Baidu30.49×Internet & Social Media
Taobao22×Shopping
Chinese language14.97×Politics & Society
Bruce Lee19.03×Movies & TV
Anya Taylor-Joy15.28×Movies & TV
Taiwan12.76×Travel & Leisure
Michelle Yeoh22.03×Movies & TV
Taiwanese drama26.71×Movies & TV
Priyanka Chopra17.17×Movies & TV
Quilting11.86×Home & Garden
Reggaeton6.34×Music & Radio
The Breakfast Club8.7×Movies & TV
Zodiac (film)19.28×Movies & TV
Friends3.65×Movies & TV
Kumail Nanjiani21.99×Movies & TV
Chinese television drama24.81×Movies & TV
Sandra Oh25.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fresh Off the Boat audience
TraitClusterScore
Early Adopter MentalityPOWER2.24
PatriotismCONSERVATISM1.57
SustainabilityBALANCE1.53
Healthy LifestyleBALANCE1.41
Urban LifestyleOPEN1.41
ExtroversionTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Fresh Off the Boat
CountryShare
United States45.5%
China7.0%
India5.3%

See Fresh Off the Boat audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Fresh Off the Boat have in United States?

Fresh Off the Boat has an estimated audience of 1,980,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Fresh Off the Boat fans?

76.6% of Fresh Off the Boat fans are female, 23.4% are male, with an average age of 41.9 years.

Which brands do Fresh Off the Boat fans like most?

Fresh Off the Boat fans show strongest brand affinity for DUNE RATS (2209.16×), Nate Bargatze (15.77×), and Jackie Chan (20.42×) over the country average.

Where do Fresh Off the Boat fans live in United States?

Fresh Off the Boat fans in United States are most concentrated in California (reach 475,500), Texas (reach 266,415), and New York (reach 148,061). These three regions account for the largest share of the active audience.

What other brands do Fresh Off the Boat fans also like?

Beyond Fresh Off the Boat itself, the audience over-indexes on Nate Bargatze (15.77×), Jackie Chan (20.42×), Baidu (30.49×), and Taobao (22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fresh Off the Boat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.