Bruce Lee Audience in United States

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Bruce Lee has an estimated audience of 4,596,711 people in United States. 46.6% are female, 53.4% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Eristoff, Jackie Chan, Nate Bargatze, Baidu, Taobao.

The average Bruce Lee fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eristoff, Jackie Chan, Nate Bargatze, with strongest over-indexing on Eristoff (7774.96× the country average). Demographically, the Bruce Lee audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Bruce Lee fans

Demographic split for Bruce Lee audience in United States
MetricValue
Female46.6%
Male53.4%
Average age40.9
Estimated audience size4,596,711

Audience persona

The typical Bruce Lee fan in United States is balanced, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Eristoff.

Top regions in United States

Top regions ranked by reach for Bruce Lee in United States
RegionReachAffinity
California723,2061.43×
Texas497,0771.26×
Florida334,3171.07×
New York293,0321.14×
Illinois173,2491.13×
Georgia169,1611.19×
Pennsylvania158,8581.03×
North Carolina152,2211.1×
Ohio141,4961×
Washington136,5421.48×
New Jersey123,8471.06×
Michigan123,2511.03×
Virginia114,7911.03×
Arizona114,0461.22×
Tennessee96,8371.05×
Maryland87,0941.1×
Massachusetts85,5480.94×
Indiana84,5811.01×
Missouri75,1611.01×
Alabama68,9161.07×
South Carolina68,6070.99×
Colorado67,9610.94×
Louisiana65,2011.1×
Minnesota61,5970.94×
Wisconsin59,2120.86×
Kentucky57,4341×
Nevada56,8331.28×
Oklahoma56,6321.11×
Oregon54,2941.03×
Connecticut44,9380.97×
Mississippi39,9451.05×
Utah39,6720.96×
Arkansas38,1351.01×
Kansas33,4900.92×
Iowa32,6570.86×
Hawaii26,4851.34×
New Mexico26,0731.13×
Idaho19,3620.84×
Nebraska19,0620.83×
West Virginia17,2590.81×
Rhode Island12,7400.87×
New Hampshire12,3280.68×
Maine11,6890.71×
Washington, District of Columbia11,6480.84×
Delaware11,4440.9×
Montana9,8190.77×
Alaska9,6760.98×
South Dakota8,5790.81×
North Dakota7,2830.77×
Vermont5,0580.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bruce Lee audience
BrandAffinityCategory
Eristoff7774.96×Food & Beverages
Jackie Chan20.55×Movies & TV
Nate Bargatze13.5×Music & Radio
Baidu26.78×Internet & Social Media
Taobao19.87×Shopping
Chinese language13.52×Politics & Society
Taiwan11.53×Travel & Leisure
Priyanka Chopra15.51×Movies & TV
Michelle Yeoh19.36×Movies & TV
Taiwanese drama23.44×Movies & TV
Jet Li24.72×Movies & TV
The Breakfast Club7.86×Movies & TV
Zodiac (film)17.41×Movies & TV
Reggaeton5.58×Music & Radio
Chinese television drama22.41×Movies & TV
East Asia7.77×Travel & Leisure
Kumail Nanjiani19.06×Movies & TV
Mooncake21.27×Food & Beverages
Gloria Estefan18.43×Music & Radio
Now TV24.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bruce Lee audience
TraitClusterScore
Risk AppetiteTHRILL2.39
Luxury OrientationPREMIUM2.17
Early Adopter MentalityPOWER1.7
ExtroversionTHRILL1.37
Sports ActivityPOWER1.3
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Bruce Lee
CountryShare
United States22.4%
Brazil7.9%
India7.1%

See Bruce Lee audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Bruce Lee have in United States?

Bruce Lee has an estimated audience of 4,596,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Bruce Lee fans?

46.6% of Bruce Lee fans are female, 53.4% are male, with an average age of 40.9 years.

Which brands do Bruce Lee fans like most?

Bruce Lee fans show strongest brand affinity for Eristoff (7774.96×), Jackie Chan (20.55×), and Nate Bargatze (13.5×) over the country average.

Where do Bruce Lee fans live in United States?

Bruce Lee fans in United States are most concentrated in California (reach 723,206), Texas (reach 497,077), and Florida (reach 334,317). These three regions account for the largest share of the active audience.

What other brands do Bruce Lee fans also like?

Beyond Bruce Lee itself, the audience over-indexes on Jackie Chan (20.55×), Nate Bargatze (13.5×), Baidu (26.78×), and Taobao (19.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bruce Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.