Rascasse Audience Intelligence

Bruce Lee Audience in United States

A data profile of the people who buy, follow and care about Bruce Lee in United States — modelled from more than twelve digital signal sources. Bruce Lee has an estimated audience of 4,770,463 people in United States.

#273among Actor Actress or TV Star in United States#786among Person in United States#716in Movies & TV

The average Bruce Lee fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eristoff, Nate Bargatze, Jackie Chan, with strongest over-indexing on Eristoff (7774.96× the country average).

Demographically, the Bruce Lee audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bruce Lee fan in United States is balanced, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Eristoff.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bruce Lee profile in United States.

Audience size
4.8M
in United States
Gender
46.6%♀
53.4% male
Age
40.9
average years
Country rank
#6972
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bruce Lee fans

46.6% are female, 53.4% are male, average age 40.9.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Bruce Lee audience in United States
MetricValue
Female46.6%
Male53.4%
Average age40.9
Estimated audience size4,770,463
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Bruce Lee audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Bruce Lee audience comes from United States.

Worldwide audience distribution share by country for Bruce Lee
CountryShare
United States22.0%
India8.1%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bruce Lee audience in United States is strongest.

Fig. 05

Top regions by affinity

Bruce Lee fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K1.39×
02California~700K1.35×
03Hawaii~30K1.34×
04Texas~500K1.25×
05Nevada~50K1.22×
06Arizona~100K1.16×
07Georgia~200K1.15×
08New Mexico~30K1.14×
09Maryland~90K1.11×
10New Jersey~100K1.10×
11Oklahoma~60K1.10×
12New York~300K1.09×
13Illinois~200K1.09×
14North Carolina~200K1.09×
15Mississippi~40K1.09×
16Alabama~70K1.08×
17Louisiana~60K1.08×
18Alaska~10K1.08×
19Arkansas~40K1.05×
20Virginia~100K1.03×
21Florida~300K1.02×
22Indiana~90K1.02×
23Kentucky~60K1.01×
24Oregon~50K1.01×
25Michigan~100K1.00×
26Tennessee~90K1.00×
27Pennsylvania~200K0.99×
28Missouri~70K0.99×
29Connecticut~50K0.99×
30South Carolina~70K0.98×
31Ohio~100K0.96×
32Minnesota~60K0.94×
33Delaware~10K0.94×
34Massachusetts~80K0.93×
35Utah~40K0.93×
36Kansas~30K0.93×
37Idaho~20K0.90×
38Colorado~60K0.89×
39Rhode Island~10K0.89×
40North Dakota~8K0.89×
41Nebraska~20K0.88×
42West Virginia~20K0.88×
43South Dakota~9K0.86×
44Wisconsin~60K0.85×
45Iowa~30K0.85×
46Washington, District of Columbia~10K0.85×
47Montana~10K0.82×
48Maine~10K0.74×
49New Hampshire~10K0.73×
50Vermont~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Bruce Lee, United States
0.71×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bruce Lee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bruce Lee audience
#·InterestCategoryAffinity×
01EristoffFood & Beverages7774.96×
02BaiduInternet & Social Media26.78×
03Jet LiMovies & TV24.72×
04Now TVMovies & TV24.69×
05Taiwanese dramaMovies & TV23.44×
06Chinese television dramaMovies & TV22.41×
07MooncakeFood & Beverages21.27×
08Jackie ChanMovies & TV20.55×
09TaobaoShopping19.87×
10Michelle YeohMovies & TV19.36×
11Kumail NanjianiMovies & TV19.06×
12Daniel Dae KimMovies & TV19.02×
13Zodiac (film)Movies & TV17.41×
14Priyanka ChopraMovies & TV15.51×
15Chinese languagePolitics & Society13.52×
16Nate BargatzeMusic & Radio13.50×
17TaiwanTravel & Leisure11.53×
18The Breakfast ClubMovies & TV7.86×
19East AsiaTravel & Leisure7.77×
20ReggaetonMusic & Radio5.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bruce Lee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bruce Lee audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.38×
Community OrientationOPEN1.37×
TraditionCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bruce Lee audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
Risk AppetiteTHRILL1.06×
PatriotismCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bruce Lee have in United States?

Bruce Lee has an estimated audience of 4,770,463 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bruce Lee fans?

46.6% of Bruce Lee fans are female, 53.4% are male, with an average age of 40.9 years.

03

Which brands do Bruce Lee fans like most?

Bruce Lee fans show strongest brand affinity for Eristoff (7774.96×), Nate Bargatze (13.5×), and Jackie Chan (20.55×) over the country average.

04

Where do Bruce Lee fans live in United States?

Bruce Lee fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bruce Lee fans also like?

Beyond Bruce Lee itself, the audience over-indexes on Nate Bargatze (13.5×), Jackie Chan (20.55×), Baidu (26.78×), and Chinese language (13.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bruce Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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