Rascasse Audience Intelligence

East Asia Audience in United States

A data profile of the people who buy, follow and care about East Asia in United States — modelled from more than twelve digital signal sources. East Asia has an estimated audience of 15,422,095 people in United States.

#42among Region in United States#122among POI in United States#195in Travel & Leisure

The average East Asia fan in United States is 41.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Taiwan, Bruce Lee, Tibet, with strongest over-indexing on Taiwan (8.86× the country average).

Demographically, the East Asia audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical East Asia fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Taiwan.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the East Asia profile in United States.

Audience size
15.4M
in United States
Gender
55.6%♀
44.4% male
Age
41.7
average years
Country rank
#2255
POI in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of East Asia fans

55.6% are female, 44.4% are male, average age 41.7.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for East Asia audience in United States
MetricValue
Female55.6%
Male44.4%
Average age41.7
Estimated audience size15,422,095
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the East Asia audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

13.5%

of the worldwide East Asia audience comes from United States.

Worldwide audience distribution share by country for East Asia
CountryShare
United States13.5%
Japan9.8%
Taiwan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the East Asia audience in United States is strongest.

Fig. 05

Top regions by affinity

East Asia fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.78×
02Hawaii~100K1.64×
03Washington, District of Columbia~70K1.60×
04California~2.5M1.35×
05Washington~400K1.35×
06Vermont~40K1.31×
07Georgia~600K1.19×
08Massachusetts~400K1.17×
09Minnesota~300K1.16×
10Louisiana~200K1.16×
11Indiana~300K1.14×
12Maryland~300K1.14×
13Virginia~400K1.12×
14Oklahoma~200K1.12×
15Illinois~600K1.10×
16Oregon~200K1.09×
17New York~900K1.07×
18South Carolina~200K1.07×
19Nebraska~80K1.07×
20Nevada~200K1.06×
21Utah~100K1.05×
22Alaska~30K1.01×
23Connecticut~200K0.98×
24Pennsylvania~500K0.97×
25Arizona~300K0.96×
26South Dakota~30K0.95×
27Colorado~200K0.94×
28Wisconsin~200K0.94×
29Kansas~100K0.94×
30North Carolina~400K0.93×
31North Dakota~30K0.92×
32Florida~1M0.91×
33New Jersey~400K0.91×
34Delaware~40K0.91×
35New Mexico~70K0.89×
36Tennessee~300K0.88×
37Rhode Island~40K0.88×
38Missouri~200K0.87×
39New Hampshire~50K0.87×
40Michigan~300K0.86×
41Kentucky~200K0.86×
42Maine~50K0.84×
43Montana~40K0.83×
44Mississippi~100K0.82×
45Idaho~60K0.81×
46Arkansas~100K0.80×
47Iowa~100K0.80×
48West Virginia~60K0.79×
49Alabama~200K0.75×
50Ohio~300K0.73×
Fig. 06

Affinity by region

Affinity by region — East Asia, United States
0.73×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the East Asia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for East Asia audience
#·InterestCategoryAffinity×
01Meteor GardenMovies & TV12.12×
02MooncakeFood & Beverages10.89×
03TaiwanTravel & Leisure8.86×
04TaobaoShopping8.67×
05Fresh Off the BoatMovies & TV8.36×
06TibetTravel & Leisure8.00×
07Bruce LeeMovies & TV7.77×
08Kumail NanjianiMovies & TV7.02×
09BeijingTravel & Leisure6.39×
10Hong KongTravel & Leisure5.06×
11MalaysiaTravel & Leisure4.90×
12Red SeaTravel & Leisure4.90×
13Web serverTechnology & Electronics4.50×
14The Breakfast ClubMovies & TV2.63×
15Premier LeagueSports2.60×
16ReggaetonMusic & Radio2.09×
17RadioTechnology & Electronics1.92×
18InnovationBusiness & Career1.89×
19Nordstrom rackFashion & Accessoires1.66×
20Las VegasTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the East Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by East Asia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
SpiritualityBALANCE1.42×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by East Asia audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
CreativityOPEN0.85×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does East Asia have in United States?

East Asia has an estimated audience of 15,422,095 people in United States, concentrated in Texas and California.

02

What is the gender split and age of East Asia fans?

55.6% of East Asia fans are female, 44.4% are male, with an average age of 41.7 years.

03

Which brands do East Asia fans like most?

East Asia fans show strongest brand affinity for Taiwan (8.86×), Bruce Lee (7.77×), and Tibet (8×) over the country average.

04

Where do East Asia fans live in United States?

East Asia fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do East Asia fans also like?

Beyond East Asia itself, the audience over-indexes on Bruce Lee (7.77×), Tibet (8×), Web server (4.5×), and Hong Kong (5.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See East Asia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for East Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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