East Asia Audience in United States

East Asia has an estimated audience of 15,422,095 people in United States. 55.6% are female, 44.4% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Autism Awareness, Indeed.com, CarGurus.

The average East Asia fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Autism Awareness, with strongest over-indexing on Capital One (11.28× the country average). Demographically, the East Asia audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of East Asia fans

Demographic split for East Asia audience in United States
MetricValue
Female55.6%
Male44.4%
Average age41.7
Estimated audience size15,422,095

Audience persona

The typical East Asia fan in United States is more female, around 41.7 years old, with strong Sports Activity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for East Asia in United States
RegionReachAffinity
California2,532,9501.49×
Texas2,160,9781.63×
Florida1,081,6231.04×
New York1,057,8331.23×
Illinois598,9051.17×
Georgia550,3581.16×
Pennsylvania479,8330.92×
Washington468,1391.51×
Virginia455,3821.21×
North Carolina442,3060.95×
Massachusetts400,7871.32×
New Jersey379,9290.97×
Ohio356,4410.75×
Michigan353,8540.88×
Maryland333,1311.26×
Arizona329,5811.05×
Indiana310,5701.1×
Tennessee282,0850.91×
Minnesota247,9231.12×
Louisiana232,0741.17×
Colorado231,7400.95×
South Carolina221,2200.95×
Missouri213,8860.86×
Oregon211,9411.2×
Wisconsin185,9650.8×
Nevada171,0101.15×
Oklahoma166,9020.97×
Connecticut156,0021.01×
Alabama152,6570.71×
Utah149,7741.08×
Kentucky148,1890.77×
Hawaii114,5571.73×
Kansas106,1490.87×
Iowa98,2530.77×
Washington, District of Columbia94,0052.03×
Arkansas89,6600.71×
Mississippi87,7010.69×
Nebraska65,3700.85×
New Mexico57,1880.74×
Idaho50,9400.66×
New Hampshire49,2390.81×
West Virginia45,9690.64×
Rhode Island41,1460.84×
Maine41,1210.74×
Vermont38,6711.43×
Delaware31,9350.75×
Alaska29,8180.9×
Montana27,9930.65×
South Dakota25,1630.71×
North Dakota21,6180.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for East Asia audience
BrandAffinityCategory
Capital One11.28×Business & Career
Google Maps9.65×Internet & Social Media
Autism Awareness19.03×Health
Indeed.com8.29×Business & Career
CarGurus10.98×Cars & Mobility
Diabetes mellitus awareness12.48×Health
DeviantArt10.43×Internet & Social Media
Microblogging12.67×Technology & Electronics
Circle K9.93×Shopping
Singer-songwriter5.51×Music & Radio
Beetlejuice6.54×Movies & TV
Enterprise Rent-A-Car8.1×Cars & Mobility
Priyanka Chopra19.28×Movies & TV
Bruce Willis9.43×Movies & TV
AccuWeather8.37×Home & Garden
Billy Bob Thornton10.84×Movies & TV
ICloud11.3×Technology & Electronics
Aaron Rodgers7.63×Sports
Diane Keaton7.25×Movies & TV
Michelle Yeoh21.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by East Asia audience
TraitClusterScore
Sports ActivityPOWER1.68
Early Adopter MentalityPOWER1.68
PatriotismCONSERVATISM1.67
LGBTQ+ IdentityOPEN1.65
TravellingTHRILL1.51
SpiritualityBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for East Asia
CountryShare
United States13.5%
Japan9.8%
Taiwan6.4%

See East Asia audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does East Asia have in United States?

East Asia has an estimated audience of 15,422,095 people in United States, concentrated in California and Texas.

What is the gender split and age of East Asia fans?

55.6% of East Asia fans are female, 44.4% are male, with an average age of 41.7 years.

Which brands do East Asia fans like most?

East Asia fans show strongest brand affinity for Capital One (11.28×), Google Maps (9.65×), and Autism Awareness (19.03×) over the country average.

Where do East Asia fans live in United States?

East Asia fans in United States are most concentrated in California (reach 2,532,950), Texas (reach 2,160,978), and Florida (reach 1,081,623). These three regions account for the largest share of the active audience.

What other brands do East Asia fans also like?

Beyond East Asia itself, the audience over-indexes on Google Maps (9.65×), Autism Awareness (19.03×), Indeed.com (8.29×), and CarGurus (10.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for East Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.