Mooncake Audience in United States

Mooncake logo

Mooncake has an estimated audience of 1,861,494 people in United States. 80.5% are female, 19.5% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Damon Hill, Nate Bargatze, Jackie Chan, Baidu, Taobao.

The average Mooncake fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Damon Hill, Nate Bargatze, Jackie Chan, with strongest over-indexing on Damon Hill (2209.3× the country average). Demographically, the Mooncake audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Early Adopter Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Mooncake fans

Demographic split for Mooncake audience in United States
MetricValue
Female80.5%
Male19.5%
Average age42.6
Estimated audience size1,861,494

Audience persona

The typical Mooncake fan in United States is more female, around 42.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Damon Hill.

Top regions in United States

Top regions ranked by reach for Mooncake in United States
RegionReachAffinity
California221,5451.08×
Texas185,3981.16×
New York179,4321.72×
Florida110,0550.87×
Illinois75,1021.21×
Pennsylvania67,0681.07×
Washington62,1651.66×
New Jersey58,8071.24×
Georgia58,2921.02×
Massachusetts54,8801.5×
North Carolina53,7470.96×
Virginia52,7861.16×
Arizona45,1011.19×
Ohio44,7080.78×
Michigan43,9310.9×
Maryland40,5081.27×
Oregon31,3641.47×
Colorado30,9101.05×
Indiana29,6340.87×
Tennessee28,3610.76×
Minnesota26,2350.98×
Missouri26,1760.87×
Wisconsin24,4360.87×
Nevada22,2761.24×
Connecticut21,2011.14×
South Carolina19,7750.71×
Alabama19,5230.75×
Louisiana18,5690.77×
Utah18,2171.09×
Oklahoma17,9590.87×
Hawaii17,2042.15×
Kentucky17,0360.73×
Arkansas13,0860.85×
Kansas12,3440.84×
Iowa11,7700.77×
Mississippi9,4640.62×
Washington, District of Columbia8,9001.59×
Nebraska7,9150.85×
New Mexico7,8970.85×
Idaho7,2150.77×
New Hampshire6,3170.86×
Maine5,8390.88×
West Virginia5,5220.64×
Rhode Island5,3050.9×
Alaska4,7191.19×
Delaware4,1230.8×
Montana3,7560.73×
Vermont2,9420.9×
South Dakota2,6730.62×
North Dakota2,6030.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mooncake audience
BrandAffinityCategory
Damon Hill2209.3×Sports
Nate Bargatze19.32×Music & Radio
Jackie Chan25.07×Movies & TV
Baidu37.51×Internet & Social Media
Taobao27.86×Shopping
Bruce Lee23.4×Movies & TV
Chinese language18.15×Politics & Society
Taiwan16.16×Travel & Leisure
Priyanka Chopra21.46×Movies & TV
Taiwanese drama32.8×Movies & TV
Michelle Yeoh26.36×Movies & TV
The Breakfast Club11.01×Movies & TV
Chinese television drama31.39×Movies & TV
Kumail Nanjiani27.49×Movies & TV
East Asia10.89×Travel & Leisure
Zodiac (film)23.31×Movies & TV
Reggaeton7.39×Music & Radio
Now TV34.59×Movies & TV
Cricket10.88×Sports
Jet Li30.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mooncake audience
TraitClusterScore
Early Adopter MentalityPOWER1.53
CreativityOPEN1.39
Healthy LifestyleBALANCE1.35
Design AffinityPREMIUM1.35
DIY MentalityTHRILL1.34
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Mooncake
CountryShare
United States21.5%
Taiwan18.8%
Japan12.1%

See Mooncake audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Mooncake have in United States?

Mooncake has an estimated audience of 1,861,494 people in United States, concentrated in California and Texas.

What is the gender split and age of Mooncake fans?

80.5% of Mooncake fans are female, 19.5% are male, with an average age of 42.6 years.

Which brands do Mooncake fans like most?

Mooncake fans show strongest brand affinity for Damon Hill (2209.3×), Nate Bargatze (19.32×), and Jackie Chan (25.07×) over the country average.

Where do Mooncake fans live in United States?

Mooncake fans in United States are most concentrated in California (reach 221,545), Texas (reach 185,398), and New York (reach 179,432). These three regions account for the largest share of the active audience.

What other brands do Mooncake fans also like?

Beyond Mooncake itself, the audience over-indexes on Nate Bargatze (19.32×), Jackie Chan (25.07×), Baidu (37.51×), and Taobao (27.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mooncake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.