Rascasse Audience Intelligence

Mooncake Audience in United States

A data profile of the people who buy, follow and care about Mooncake in United States — modelled from more than twelve digital signal sources. Mooncake has an estimated audience of 1,861,494 people in United States.

#61among Sweet in United States#6569among Topic in United States#910in Food & Beverages

The average Mooncake fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Damon Hill, Nate Bargatze, Jackie Chan, with strongest over-indexing on Damon Hill (2209.3× the country average).

Demographically, the Mooncake audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mooncake fan in United States is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Damon Hill.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mooncake profile in United States.

Audience size
1.9M
in United States
Gender
80.5%♀
19.5% male
Age
42.6
average years
Country rank
#15070
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mooncake fans

80.5% are female, 19.5% are male, average age 42.6.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Mooncake audience in United States
MetricValue
Female80.5%
Male19.5%
Average age42.6
Estimated audience size1,861,494
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Mooncake audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Mooncake audience comes from United States.

Worldwide audience distribution share by country for Mooncake
CountryShare
United States21.4%
Taiwan18.7%
Japan12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mooncake audience in United States is strongest.

Fig. 05

Top regions by affinity

Mooncake fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.01×
02New York~200K1.68×
03Washington~60K1.63×
04Washington, District of Columbia~9K1.52×
05California~300K1.49×
06Massachusetts~50K1.48×
07Oregon~30K1.39×
08Maryland~40K1.34×
09New Jersey~60K1.19×
10Nevada~20K1.16×
11Alaska~5K1.15×
12Connecticut~20K1.14×
13Illinois~70K1.13×
14Virginia~50K1.12×
15Arizona~40K1.09×
16Texas~200K1.08×
17Pennsylvania~70K1.06×
18Utah~20K1.05×
19Georgia~60K1.00×
20Colorado~30K0.98×
21Vermont~3K0.98×
22Rhode Island~6K0.97×
23Minnesota~30K0.94×
24Maine~6K0.93×
25North Carolina~50K0.92×
26Delaware~5K0.92×
27Indiana~30K0.88×
28New Hampshire~6K0.88×
29Michigan~40K0.87×
30Missouri~30K0.87×
31Arkansas~10K0.87×
32Kansas~10K0.87×
33New Mexico~8K0.87×
34Wisconsin~20K0.86×
35Nebraska~8K0.86×
36Florida~100K0.85×
37Oklahoma~20K0.85×
38Idaho~8K0.84×
39Montana~4K0.83×
40North Dakota~3K0.83×
41Ohio~50K0.80×
42Louisiana~20K0.80×
43Kentucky~20K0.80×
44Iowa~10K0.80×
45South Dakota~3K0.79×
46West Virginia~7K0.78×
47Tennessee~30K0.76×
48Alabama~20K0.76×
49Mississippi~10K0.75×
50South Carolina~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Mooncake, United States
0.72×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mooncake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mooncake audience
#·InterestCategoryAffinity×
01Damon HillSports2209.30×
02BaiduInternet & Social Media37.51×
03Now TVMovies & TV34.59×
04Taiwanese dramaMovies & TV32.80×
05Chinese television dramaMovies & TV31.39×
06Jet LiMovies & TV30.30×
07TaobaoShopping27.86×
08Kumail NanjianiMovies & TV27.49×
09Michelle YeohMovies & TV26.36×
10Jackie ChanMovies & TV25.07×
11Bruce LeeMovies & TV23.40×
12Zodiac (film)Movies & TV23.31×
13Priyanka ChopraMovies & TV21.46×
14Nate BargatzeMusic & Radio19.32×
15Chinese languagePolitics & Society18.15×
16TaiwanTravel & Leisure16.16×
17The Breakfast ClubMovies & TV11.01×
18East AsiaTravel & Leisure10.89×
19CricketSports10.88×
20ReggaetonMusic & Radio7.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mooncake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mooncake audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.64×
Price SensitivityPREMIUM1.49×
CreativityOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mooncake audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.95×
Risk AppetiteTHRILL1.03×
Pet OwnershipJOY1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mooncake have in United States?

Mooncake has an estimated audience of 1,861,494 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mooncake fans?

80.5% of Mooncake fans are female, 19.5% are male, with an average age of 42.6 years.

03

Which brands do Mooncake fans like most?

Mooncake fans show strongest brand affinity for Damon Hill (2209.3×), Nate Bargatze (19.32×), and Jackie Chan (25.07×) over the country average.

04

Where do Mooncake fans live in United States?

Mooncake fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mooncake fans also like?

Beyond Mooncake itself, the audience over-indexes on Nate Bargatze (19.32×), Jackie Chan (25.07×), Baidu (37.51×), and Taobao (27.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Mooncake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mooncake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →