Cricket Audience in United States

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Cricket has an estimated audience of 13,297,079 people in United States. 44.6% are female, 55.4% are male, average age 36.6. Top regions: Texas, California, Florida. Top brand affinities: Online shopping, Beauty, Indian Premier League, Eenadu, Google News.

The average Cricket fan in United States is 36.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Online shopping, Beauty, Indian Premier League, with strongest over-indexing on Online shopping (1.75× the country average). Demographically, the Cricket audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Cricket fans

Demographic split for Cricket audience in United States
MetricValue
Female44.6%
Male55.4%
Average age36.6
Estimated audience size13,297,079

Audience persona

The typical Cricket fan in United States is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online shopping.

Top regions in United States

Top regions ranked by reach for Cricket in United States
RegionReachAffinity
Texas2,236,8541.96×
California1,790,1931.22×
Florida993,1711.1×
New York774,7211.04×
Georgia558,9101.36×
North Carolina525,8221.31×
Illinois485,0671.1×
Pennsylvania453,5491.01×
Ohio414,6061.01×
Tennessee403,9701.51×
Arizona374,2081.38×
New Jersey373,5171.1×
Virginia314,9130.97×
Michigan292,3070.84×
Washington272,5821.02×
Indiana256,9421.06×
Alabama246,7851.33×
South Carolina234,1841.17×
Missouri229,1091.07×
Oklahoma226,9941.54×
Louisiana220,6461.29×
Kentucky212,1861.27×
Colorado210,0301×
Massachusetts197,9380.76×
Maryland193,7450.85×
Arkansas183,5031.68×
Oregon160,0141.05×
Wisconsin154,9990.77×
Mississippi154,9181.41×
Nevada147,5421.15×
Kansas124,7951.19×
Minnesota120,0750.63×
Connecticut114,4430.86×
Utah104,9200.88×
New Mexico91,7091.38×
Iowa84,7240.77×
Idaho62,4450.94×
Nebraska51,9720.78×
West Virginia51,1840.83×
Hawaii36,5450.64×
Washington, District of Columbia31,6940.79×
Delaware29,5180.8×
New Hampshire25,4360.49×
South Dakota24,3270.79×
Rhode Island24,1360.57×
Montana23,9490.65×
Maine19,8710.42×
Alaska18,2440.64×
North Dakota18,1000.66×
Vermont10,3010.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cricket audience
BrandAffinityCategory
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Indian Premier League4.37×Sports
Eenadu10.93×News
Google News3.35×News
Batman2.14×Movies & TV
Cricbuzz8.31×Sports
Bangladesh national cricket team13.84×Sports
India national cricket team5.38×Sports
Dharmendra8.09×Movies & TV
Kolkata Knight Riders8.88×Sports
Google Flights1.58×Travel & Leisure
Twin (production team)3.6×Music & Radio
Mitchell Johnson (cricketer)14.04×Sports
Lace wig1.51×Beauty & Wellness
Anandabazar Patrika11.37×News
Jerkin'1.56×Fashion & Accessoires
Actor Vijay9.26×Movies & TV
JellyRoll2.33×Music & Radio
Anime and manga fandom1.51×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cricket audience
TraitClusterScore
Early Adopter MentalityPOWER1.29
Price SensitivityPREMIUM1.22
Social Media UsageJOY1.15
Sports ActivityPOWER1.06
Risk AppetiteTHRILL1.04
Need for SecurityCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Cricket
CountryShare
India27.2%
United States11.3%
United Kingdom9.0%

See Cricket audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Cricket have in United States?

Cricket has an estimated audience of 13,297,079 people in United States, concentrated in Texas and California.

What is the gender split and age of Cricket fans?

44.6% of Cricket fans are female, 55.4% are male, with an average age of 36.6 years.

Which brands do Cricket fans like most?

Cricket fans show strongest brand affinity for Online shopping (1.75×), Beauty (1.75×), and Indian Premier League (4.37×) over the country average.

Where do Cricket fans live in United States?

Cricket fans in United States are most concentrated in Texas (reach 2,236,854), California (reach 1,790,193), and Florida (reach 993,171). These three regions account for the largest share of the active audience.

What other brands do Cricket fans also like?

Beyond Cricket itself, the audience over-indexes on Beauty (1.75×), Indian Premier League (4.37×), Eenadu (10.93×), and Google News (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.