Rascasse Audience Intelligence

Cricket Audience in United States

A data profile of the people who buy, follow and care about Cricket in United States — modelled from more than twelve digital signal sources. Cricket has an estimated audience of 13,297,079 people in United States.

#37among Sport in United States#1777among Topic in United States#194in Sports

The average Cricket fan in United States is 36.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Online shopping, Beauty, Eenadu, with strongest over-indexing on Online shopping (1.75× the country average).

Demographically, the Cricket audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cricket fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Online shopping.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cricket profile in United States.

Audience size
13.3M
in United States
Gender
44.6%♀
55.4% male
Age
36.6
average years
Country rank
#2668
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cricket fans

44.6% are female, 55.4% are male, average age 36.6.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Cricket audience in United States
MetricValue
Female44.6%
Male55.4%
Average age36.6
Estimated audience size13,297,079
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Cricket audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Cricket audience comes from United States.

Worldwide audience distribution share by country for Cricket
CountryShare
India27.1%
United States11.3%
United Kingdom9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cricket audience in United States is strongest.

Fig. 05

Top regions by affinity

Cricket fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.82×
02Arkansas~200K1.75×
03Oklahoma~200K1.60×
04Mississippi~200K1.54×
05Tennessee~400K1.48×
06New Mexico~100K1.45×
07Alabama~300K1.44×
08Arizona~400K1.38×
09Louisiana~200K1.35×
10Georgia~500K1.29×
11Kentucky~200K1.28×
12Kansas~100K1.26×
13North Carolina~500K1.23×
14South Carolina~200K1.17×
15California~1.5M1.12×
16Indiana~300K1.08×
17Nevada~100K1.08×
18Missouri~200K1.06×
19Florida~900K1.05×
20Pennsylvania~500K1.01×
21Illinois~400K1.00×
22Oregon~200K1.00×
23Idaho~70K0.98×
24Ohio~400K0.97×
25New Jersey~300K0.97×
26Colorado~200K0.96×
27Washington~300K0.95×
28New York~700K0.94×
29South Dakota~30K0.91×
30West Virginia~60K0.90×
31Virginia~300K0.89×
32Utah~100K0.89×
33Nebraska~60K0.85×
34Maryland~200K0.83×
35Delaware~30K0.83×
36Michigan~300K0.81×
37Wisconsin~200K0.81×
38Connecticut~100K0.81×
39Iowa~90K0.80×
40Alaska~20K0.77×
41Washington, District of Columbia~30K0.75×
42North Dakota~20K0.74×
43Massachusetts~200K0.69×
44Montana~30K0.69×
45Hawaii~40K0.66×
46Wyoming~10K0.66×
47Minnesota~100K0.62×
48Rhode Island~30K0.60×
49New Hampshire~30K0.53×
50Maine~20K0.44×
Fig. 06

Affinity by region

Affinity by region — Cricket, United States
0.44×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cricket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cricket audience
#·InterestCategoryAffinity×
01Mitchell Johnson (cricketer)Sports14.04×
02Bangladesh national cricket teamSports13.84×
03Anandabazar PatrikaNews11.37×
04EenaduNews10.93×
05Actor VijayMovies & TV9.26×
06Kolkata Knight RidersSports8.88×
07CricbuzzSports8.31×
08DharmendraMovies & TV8.09×
09India national cricket teamSports5.38×
10Twin (production team)Music & Radio3.60×
11Google NewsNews3.35×
12JellyRollMusic & Radio2.33×
13BatmanMovies & TV2.14×
14Online shoppingShopping1.75×
15BeautyBeauty & Wellness1.75×
16Nancy MacePolitics & Society1.67×
17SlideShow (TV series)Movie / TV Show / Series1.60×
18Google FlightsTravel & Leisure1.58×
19Jerkin'Fashion & Accessoires1.56×
20Lace wigBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cricket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cricket audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
IndividualismJOY1.23×
Pet OwnershipJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cricket audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.82×
Community OrientationOPEN0.87×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cricket have in United States?

Cricket has an estimated audience of 13,297,079 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cricket fans?

44.6% of Cricket fans are female, 55.4% are male, with an average age of 36.6 years.

03

Which brands do Cricket fans like most?

Cricket fans show strongest brand affinity for Online shopping (1.75×), Beauty (1.75×), and Eenadu (10.93×) over the country average.

04

Where do Cricket fans live in United States?

Cricket fans in United States are most concentrated in Texas (reach ~2M), California (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Cricket fans also like?

Beyond Cricket itself, the audience over-indexes on Beauty (1.75×), Eenadu (10.93×), Google News (3.35×), and Mitchell Johnson (cricketer) (14.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Cricket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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