Jerkin' Audience in United States
Jerkin' has an estimated audience of 27,023,084 people in United States. 44.8% are female, 55.2% are male, average age 30.3. Top brand affinities: Combat sport, Biblical inspiration, Commercial mortgage, Ellen Burstyn, Overtone.
Top brand affinities include Combat sport, Biblical inspiration, Commercial mortgage, with strongest over-indexing on Combat sport (1.73× the country average). Demographically, the Jerkin' audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jerkin' fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 30.3 |
| Estimated audience size | 27,023,084 |
Audience persona
The typical Jerkin' fan in United States is more male, around 30.3 years old, with strong Mindfulness tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 1.73× | Sports |
| Biblical inspiration | 3.07× | Politics & Society |
| Commercial mortgage | 2.05× | Business & Career |
| Ellen Burstyn | 2.69× | Movies & TV |
| Overtone | 2.81× | Beauty & Wellness |
| Consequence (rapper) | 1.74× | Music & Radio |
| Wizards of Waverly Place | 1.77× | Movies & TV |
| Warren Zevon | 2.3× | Music & Radio |
| Chili con carne | 2.04× | Food & Beverages |
| Lebanese cuisine | 1.81× | Food & Beverages |
| Brittney Griner | 1.8× | Sports |
| Tierra Cali | 1.68× | Travel & Leisure |
| Naperville, Illinois | 1.6× | Travel & Leisure |
| Ken Griffey Jr. | 1.53× | Sports |
| Thom Browne | 1.81× | Fashion & Accessoires |
| Sub Zero (Official) | 1.77× | Literature |
| E-box | 2.31× | Health |
| Alan Greenspan | 2.15× | Business & Career |
| Fernando Valenzuela | 1.75× | Sports |
| JC Whitney | 2.24× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.3 |
| Risk Appetite | THRILL | 1.27 |
| Extroversion | THRILL | 1.14 |
| Luxury Orientation | PREMIUM | 1.11 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| Japan | 13.4% |
| Brazil | 6.7% |
See Jerkin' audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jerkin'. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.