Rascasse Audience Intelligence

Jerkin' Audience in United States

A data profile of the people who buy, follow and care about Jerkin' in United States — modelled from more than twelve digital signal sources. Jerkin' has an estimated audience of 27,023,084 people in United States.

#750among Topic in United States#51in Fashion & Accessoires

The average Jerkin' fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Nightclubs, Nike, with strongest over-indexing on Superman (1.7× the country average).

Demographically, the Jerkin' audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jerkin' fan in United States is more male, around 30.3 years old, with strong Career Orientation tendencies and a notable affinity for Superman.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jerkin' profile in United States.

Audience size
27M
in United States
Gender
44.8%♀
55.2% male
Age
30.3
average years
Country rank
#1093
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jerkin' fans

44.8% are female, 55.2% are male, average age 30.3.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Jerkin' audience in United States
MetricValue
Female44.8%
Male55.2%
Average age30.3
Estimated audience size27,023,084
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Jerkin' audience in United States
Age bracketShare%
16-1938%
20-2930%
30-3918%
40-4910%
50+4%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Jerkin' audience comes from United States.

Worldwide audience distribution share by country for Jerkin'
CountryShare
United States32.6%
Japan13.4%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jerkin' audience in United States is strongest.

Fig. 05

Top regions by affinity

Jerkin' fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~500K1.47×
02Utah~300K1.34×
03Washington~700K1.33×
04Minnesota~500K1.18×
05Idaho~200K1.14×
06Virginia~700K1.10×
07Maine~100K1.10×
08Massachusetts~600K1.08×
09Vermont~50K1.08×
10Missouri~500K1.06×
11Wisconsin~400K1.06×
12Colorado~400K1.05×
13Arkansas~200K1.05×
14Alaska~60K1.04×
15New Hampshire~100K1.03×
16Connecticut~300K1.02×
17Nebraska~100K1.02×
18Montana~80K1.02×
19Rhode Island~90K1.01×
20Washington, District of Columbia~80K1.01×
21Kansas~200K1.00×
22Iowa~200K0.99×
23Michigan~700K0.98×
24South Dakota~60K0.98×
25Maryland~500K0.97×
26North Dakota~50K0.97×
27North Carolina~800K0.96×
28New Mexico~100K0.96×
29Oklahoma~300K0.95×
30West Virginia~100K0.95×
31Hawaii~100K0.95×
32Pennsylvania~900K0.94×
33Ohio~800K0.94×
34Delaware~70K0.94×
35California~3M0.93×
36Georgia~800K0.93×
37Tennessee~500K0.93×
38Indiana~500K0.93×
39Kentucky~300K0.93×
40Illinois~800K0.92×
41Alabama~300K0.92×
42Mississippi~200K0.92×
43South Carolina~400K0.91×
44Louisiana~300K0.90×
45New York~1.5M0.89×
46Arizona~500K0.87×
47Nevada~200K0.85×
48Texas~2M0.84×
49New Jersey~600K0.83×
50Florida~1.5M0.76×
Fig. 06

Affinity by region

Affinity by region — Jerkin', United States
0.76×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jerkin' audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jerkin' audience
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV3.26×
02DrakeMusic & Radio2.44×
03Premier LeagueSports2.40×
04Cardi BMusic & Radio2.37×
05Internet celebrityInternet & Social Media2.36×
06UEFA Champions LeagueSports2.21×
07Gangsta rapMusic & Radio2.18×
08Artificial nailsBeauty & Wellness2.17×
09NikeFashion & Accessoires1.94×
10New York KnicksSports1.92×
11NightclubsMusic & Radio1.83×
12StreetwearFashion & Accessoires1.83×
13Pay televisionMovies & TV1.74×
14InnovationBusiness & Career1.72×
15SupermanMovies & TV1.70×
16AdidasFashion & Accessoires1.61×
17New BalanceFashion & Accessoires1.56×
18LeBron JamesSports1.54×
19TMZInternet & Social Media1.52×
20WWESports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jerkin' audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jerkin' audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.39×
Healthy LifestyleBALANCE1.30×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jerkin' audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.59×
Community OrientationOPEN0.69×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jerkin' have in United States?

Jerkin' has an estimated audience of 27,023,084 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jerkin' fans?

44.8% of Jerkin' fans are female, 55.2% are male, with an average age of 30.3 years.

03

Which brands do Jerkin' fans like most?

Jerkin' fans show strongest brand affinity for Superman (1.7×), Nightclubs (1.83×), and Nike (1.94×) over the country average.

04

Where do Jerkin' fans live in United States?

Jerkin' fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Jerkin' fans also like?

Beyond Jerkin' itself, the audience over-indexes on Nightclubs (1.83×), Nike (1.94×), Internet celebrity (2.36×), and Streetwear (1.83×) compared to the United States average.

Appendix

Explore more audiences

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More Fashion & Accessoires audiences in United States

See Jerkin' audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jerkin'. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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