Jerkin' Audience in United States

Jerkin' has an estimated audience of 27,023,084 people in United States. 44.8% are female, 55.2% are male, average age 30.3. Top brand affinities: Moto Guzzi, Superman, Spotify, Streetwear, Nike.

Top brand affinities include Moto Guzzi, Superman, Spotify, with strongest over-indexing on Moto Guzzi (51.56× the country average). Demographically, the Jerkin' audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Category: Fashion & Accessoires · Type: Topic

Demographics of Jerkin' fans

Demographic split for Jerkin' audience in United States
MetricValue
Female44.8%
Male55.2%
Average age30.3
Estimated audience size27,023,084

Audience persona

The typical Jerkin' fan in United States is more male, around 30.3 years old, with strong Mindfulness tendencies and a notable affinity for Moto Guzzi.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jerkin' audience
BrandAffinityCategory
Moto Guzzi51.56×Cars & Mobility
Superman2.17×Movies & TV
Spotify1.55×Internet & Social Media
Streetwear2.41×Fashion & Accessoires
Nike2.3×Fashion & Accessoires
Los Angeles Lakers2.15×Sports
Premier League3.07×Sports
Chicago Bulls2.33×Sports
New York Knicks2.7×Sports
Hair care1.61×Beauty & Wellness
Nightclubs1.52×Music & Radio
Cardi B2.65×Music & Radio
Drake2.81×Music & Radio
Supreme2.69×Fashion & Accessoires
LeBron James1.87×Sports
Adidas1.77×Fashion & Accessoires
Fortnite2.08×Games
Gangsta rap2.06×Music & Radio
Rip Curl7.11×Fashion & Accessoires
UEFA Champions League2.2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jerkin' audience
TraitClusterScore
MindfulnessBALANCE1.3
Risk AppetiteTHRILL1.27
ExtroversionTHRILL1.14
Luxury OrientationPREMIUM1.11
LGBTQ+ IdentityOPEN1.08
Healthy LifestyleBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Jerkin'
CountryShare
United States32.6%
Japan13.4%
Brazil6.7%

See Jerkin' audiences in other countries

More Fashion & Accessoires audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Jerkin'. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.