Pay television Audience in United States

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Pay television has an estimated audience of 23,450,592 people in United States. 47.0% are female, 53.0% are male, average age 40.4. Top regions: California, New York, Georgia. Top brand affinities: Lace wig, Android (operating system), Hip hop music, Video on demand, Television network.

The average Pay television fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include Lace wig, Android (operating system), Hip hop music, with strongest over-indexing on Lace wig (2.89× the country average). Demographically, the Pay television audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Pay television fans

Demographic split for Pay television audience in United States
MetricValue
Female47.0%
Male53.0%
Average age40.4
Estimated audience size23,450,592

Audience persona

The typical Pay television fan in United States is balanced, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lace wig.

Top regions in United States

Top regions ranked by reach for Pay television in United States
RegionReachAffinity
California547,0300.21×
New York436,3970.33×
Georgia342,6170.47×
Mississippi324,6911.68×
Florida317,3340.2×
Texas315,5130.16×
Louisiana288,6900.95×
Arkansas288,4501.49×
Oklahoma282,0921.08×
Kentucky277,6220.94×
Alabama268,7260.82×
West Virginia268,0472.45×
Tennessee256,0090.54×
South Carolina254,1770.72×
Indiana247,6520.58×
Kansas247,5851.34×
Idaho247,5282.1×
Missouri239,8430.63×
Hawaii236,4572.35×
Iowa235,0441.22×
Montana233,1823.58×
North Carolina230,2780.33×
Ohio229,3440.32×
Michigan228,3100.37×
Wisconsin227,0940.64×
Arizona218,6980.46×
Pennsylvania217,7380.28×
Nebraska216,2711.84×
Connecticut215,9420.92×
Nevada214,4460.95×
Rhode Island213,2672.86×
Oregon211,7080.79×
Utah210,4441×
Virginia209,0840.37×
Maryland208,0330.52×
New Jersey207,5310.35×
Illinois204,2250.26×
Minnesota202,8990.6×
Massachusetts200,8180.43×
Washington196,0320.42×
Colorado195,4850.53×
Delaware190,9872.95×
Washington, District of Columbia137,8991.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pay television audience
BrandAffinityCategory
Lace wig2.89×Beauty & Wellness
Android (operating system)1.67×Technology & Electronics
Hip hop music1.54×Music & Radio
Video on demand1.65×Movies & TV
Television network1.62×Movies & TV
Wikipedia1.74×Internet & Social Media
Stand-up comedy1.52×Movies & TV
Curly Hair2.22×Beauty & Wellness
CBS Sports1.98×Movies & TV
TMZ1.62×Internet & Social Media
Google News2.09×News
Wingstop1.62×Food & Beverages
Yahoo! Finance1.6×Business & Career
Wig1.71×Beauty & Wellness
Fox Sports2.81×Movies & TV
Hair Extensions1.94×Beauty & Wellness
Cardi B2.67×Music & Radio
NFL Network1.67×Sports
Batman1.55×Movies & TV
Chicano rap2.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pay television audience
TraitClusterScore
Early Adopter MentalityPOWER1.36
LGBTQ+ IdentityOPEN1.35
ExtroversionTHRILL1.3
Social Media UsageJOY1.14
Convenience OrientationPREMIUM1.14
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Pay television
CountryShare
United States18.9%
Italy14.5%
Brazil4.5%

See Pay television audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Pay television have in United States?

Pay television has an estimated audience of 23,450,592 people in United States, concentrated in California and New York.

What is the gender split and age of Pay television fans?

47.0% of Pay television fans are female, 53.0% are male, with an average age of 40.4 years.

Which brands do Pay television fans like most?

Pay television fans show strongest brand affinity for Lace wig (2.89×), Android (operating system) (1.67×), and Hip hop music (1.54×) over the country average.

Where do Pay television fans live in United States?

Pay television fans in United States are most concentrated in California (reach 547,030), New York (reach 436,397), and Georgia (reach 342,617). These three regions account for the largest share of the active audience.

What other brands do Pay television fans also like?

Beyond Pay television itself, the audience over-indexes on Android (operating system) (1.67×), Hip hop music (1.54×), Video on demand (1.65×), and Television network (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pay television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.