Yahoo! Finance Audience in United States

Yahoo! Finance logo

Yahoo! Finance has an estimated audience of 43,858,963 people in United States. 36.3% are female, 63.7% are male, average age 42.5. Top regions: California, New York, Florida. Top brand affinities: Capital One, Google Maps, The UPS Store, Indeed.com, Wells Fargo.

The average Yahoo! Finance fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Capital One, Google Maps, The UPS Store, with strongest over-indexing on Capital One (7.29× the country average). Demographically, the Yahoo! Finance audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

Demographics of Yahoo! Finance fans

Demographic split for Yahoo! Finance audience in United States
MetricValue
Female36.3%
Male63.7%
Average age42.5
Estimated audience size43,858,963

Audience persona

The typical Yahoo! Finance fan in United States is more male, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Yahoo! Finance in United States
RegionReachAffinity
California6,310,3161.31×
New York3,944,4451.61×
Florida3,780,5611.27×
Texas3,491,5750.93×
New Jersey2,047,7661.84×
Illinois1,849,0851.27×
Pennsylvania1,762,1861.19×
Massachusetts1,373,4711.59×
Ohio1,371,2301.01×
North Carolina1,291,0210.98×
Michigan1,279,9841.12×
Virginia1,272,3521.19×
Georgia1,195,4520.88×
Washington941,9391.07×
Arizona841,0020.94×
Maryland815,3701.08×
Minnesota810,2461.29×
Wisconsin781,6291.18×
Connecticut755,6971.72×
Colorado721,1011.04×
Indiana664,5540.83×
Tennessee654,0500.74×
Missouri631,8970.89×
South Carolina629,0760.95×
Oregon456,0460.91×
Alabama407,6320.67×
Kentucky388,1260.71×
Louisiana376,9670.67×
Nevada372,2180.88×
Iowa345,1420.96×
Oklahoma338,6560.7×
Kansas307,0400.89×
Utah284,9990.73×
New Hampshire244,6401.42×
Hawaii217,8671.16×
Arkansas217,4120.6×
Nebraska208,6680.95×
Idaho195,5700.89×
Mississippi183,1850.51×
Rhode Island168,5011.21×
Maine163,7351.04×
New Mexico132,3850.6×
Delaware127,2921.05×
Montana115,4230.95×
Washington, District of Columbia115,3960.88×
West Virginia103,5930.51×
Vermont83,5471.09×
South Dakota77,4480.76×
North Dakota74,2160.82×
Alaska69,9990.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yahoo! Finance audience
BrandAffinityCategory
Capital One7.29×Business & Career
Google Maps6.14×Internet & Social Media
The UPS Store6.16×Shopping
Indeed.com5.03×Business & Career
Wells Fargo3.78×Business & Career
AutoZone3.79×Cars & Mobility
Merrill Lynch16.35×Business & Career
Enterprise Rent-A-Car5.47×Cars & Mobility
United States Postal Service3.53×Business & Career
Giant Food13.17×Food & Beverages
CarGurus4.93×Cars & Mobility
Autism Awareness7.01×Health
Morgan Stanley12.18×Business & Career
Diabetes mellitus awareness4.96×Health
Advance Auto Parts4.39×Cars & Mobility
Google News4.09×News
Bank of America2.67×Business & Career
Singer-songwriter2.56×Music & Radio
DeviantArt4.42×Internet & Social Media
Circle K4.33×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yahoo! Finance audience
TraitClusterScore
Career OrientationPOWER2.45
Early Adopter MentalityPOWER1.64
Risk AppetiteTHRILL1.52
TravellingTHRILL1.52
Need for SecurityCONSERVATISM1.52
Quality AwarenessPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Yahoo! Finance
CountryShare
United States54.2%
China5.9%
Canada5.8%

See Yahoo! Finance audiences in other countries

More Business news audiences in United States

Frequently asked questions

How many fans does Yahoo! Finance have in United States?

Yahoo! Finance has an estimated audience of 43,858,963 people in United States, concentrated in California and New York.

What is the gender split and age of Yahoo! Finance fans?

36.3% of Yahoo! Finance fans are female, 63.7% are male, with an average age of 42.5 years.

Which brands do Yahoo! Finance fans like most?

Yahoo! Finance fans show strongest brand affinity for Capital One (7.29×), Google Maps (6.14×), and The UPS Store (6.16×) over the country average.

Where do Yahoo! Finance fans live in United States?

Yahoo! Finance fans in United States are most concentrated in California (reach 6,310,316), New York (reach 3,944,445), and Florida (reach 3,780,561). These three regions account for the largest share of the active audience.

What other brands do Yahoo! Finance fans also like?

Beyond Yahoo! Finance itself, the audience over-indexes on Google Maps (6.14×), The UPS Store (6.16×), Indeed.com (5.03×), and Wells Fargo (3.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yahoo! Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.