Rascasse Audience Intelligence

Citigroup Target Market in United States

A data profile of the people who buy, follow and care about Citigroup in United States — modelled from more than twelve digital signal sources. Citigroup has an estimated audience of 737,017 people in United States.

#31among Bank in United States#2981among Brand in United States#1821in Business & Career

The average Citigroup fan in United States is 40.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, New York, New Jersey.

Top brand affinities include avatar last airbender, Citibank, TIAA–CREF, with strongest over-indexing on avatar last airbender (111.28× the country average).

Demographically, the Citigroup audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Citigroup fan in United States is balanced, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for avatar last airbender.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Citigroup profile in United States.

Audience size
737K
in United States
Gender
45.5%♀
54.5% male
Age
40.6
average years
Country rank
#28961
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Citigroup

45.5% are female, 54.5% are male, average age 40.6.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Citigroup audience in United States
MetricValue
Female45.5%
Male54.5%
Average age40.6
Estimated audience size737,017
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Citigroup audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Citigroup audience comes from United States.

Worldwide audience distribution share by country for Citigroup
CountryShare
United States26.0%
India14.7%
Singapore7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Citigroup audience in United States is strongest.

Fig. 05

Top regions by affinity

Citigroup customers by region in United States
#RegionReachAffinity×
01New Jersey~80K4.40×
02Texas~200K3.37×
03New York~100K3.05×
04Delaware~5K2.39×
05Washington, District of Columbia~5K2.28×
06Florida~80K1.53×
07Connecticut~10K1.43×
08Iowa~7K1.21×
09Massachusetts~20K1.20×
10South Carolina~10K1.07×
11Illinois~30K1.05×
12Maryland~10K1.03×
13Virginia~20K1.02×
14North Carolina~20K1.00×
15California~80K0.97×
16Rhode Island~2K0.97×
17South Dakota~2K0.97×
18Pennsylvania~20K0.95×
19Nevada~7K0.90×
20Missouri~10K0.89×
21Vermont~1K0.89×
22Georgia~20K0.88×
23New Hampshire~2K0.84×
24Arizona~10K0.82×
25Hawaii~3K0.82×
26Alaska~1K0.82×
27North Dakota~1K0.81×
28Ohio~20K0.80×
29Idaho~3K0.78×
30Nebraska~3K0.77×
31Tennessee~10K0.76×
32Colorado~9K0.76×
33Maine~2K0.76×
34Montana~2K0.76×
35Michigan~10K0.75×
36West Virginia~3K0.75×
37Washington~10K0.74×
38Kentucky~7K0.74×
39Mississippi~5K0.74×
40Kansas~4K0.73×
41Indiana~10K0.72×
42Minnesota~8K0.72×
43Louisiana~7K0.72×
44Oregon~6K0.72×
45Arkansas~4K0.72×
46New Mexico~3K0.70×
47Utah~5K0.69×
48Wisconsin~8K0.68×
49Oklahoma~6K0.68×
50Alabama~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Citigroup, United States
0.65×1.00×4.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Citigroup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Citigroup audience
#·InterestCategoryAffinity×
01TIAA–CREFBusiness & Career170.81×
02Northern TrustBusiness & Career122.16×
03avatar last airbenderMovies & TV111.28×
04LPL FinancialBusiness & Career80.76×
05MorningstarBusiness & Career70.58×
06HSBCBusiness & Career56.26×
07UBSBusiness & Career53.16×
08American FundsBusiness & Career51.90×
09JPMorgan ChaseBusiness & Career37.87×
10BlackRockBusiness & Career35.53×
11CitibankBusiness & Career34.79×
12T. Rowe PriceBusiness & Career33.35×
13Merrill LynchBusiness & Career28.57×
14Toronto-Dominion BankBusiness & Career26.76×
15Yahoo! FinanceBusiness & Career17.79×
16Charles Schwab CorporationBusiness & Career15.13×
17Bank of AmericaBusiness & Career14.94×
18ChaseBusiness & Career8.10×
19Wells FargoBusiness & Career6.46×
20Capital OneBusiness & Career6.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Citigroup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Citigroup audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.84×
Risk AppetiteTHRILL4.33×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Citigroup audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
MindfulnessBALANCE1.12×
CreativityOPEN1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Citigroup's target market in United States?

Citigroup's target market in United States covers an estimated 737,017 people, concentrated in Texas and New York.

02

What is the gender split and age of Citigroup customers?

45.5% of the Citigroup audience are female, 54.5% are male, with an average age of 40.6 years.

03

Which brands do Citigroup fans like most?

Citigroup fans show strongest brand affinity for avatar last airbender (111.28×), Citibank (34.79×), and TIAA–CREF (170.81×) over the country average.

04

Where do Citigroup fans live in United States?

Citigroup fans in United States are most concentrated in Texas (reach ~200K), New York (reach ~100K), and New Jersey (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Citigroup fans also like?

Beyond Citigroup itself, the audience over-indexes on Citibank (34.79×), TIAA–CREF (170.81×), Yahoo! Finance (17.79×), and Bank of America (14.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Citigroup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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