Citigroup Audience in United States

Citigroup logo

Citigroup has an estimated audience of 752,814 people in United States. 45.5% are female, 54.5% are male, average age 40.6. Top regions: New York, Texas, California. Top brand affinities: Citibank, TIAA–CREF, Yahoo! Finance, Bank of America, Toronto-Dominion Bank.

The average Citigroup fan in United States is 40.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Citibank, TIAA–CREF, Yahoo! Finance, with strongest over-indexing on Citibank (34.79× the country average). Demographically, the Citigroup audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Citigroup fans

Demographic split for Citigroup audience in United States
MetricValue
Female45.5%
Male54.5%
Average age40.6
Estimated audience size752,814

Audience persona

The typical Citigroup fan in United States is balanced, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Citibank.

Top regions in United States

Top regions ranked by reach for Citigroup in United States
RegionReachAffinity
New York136,4533.24×
Texas123,9381.91×
California86,2451.04×
Florida80,8331.59×
New Jersey59,7263.12×
Illinois28,0731.12×
Pennsylvania22,8080.9×
Georgia21,9460.95×
North Carolina21,7750.96×
Ohio19,2680.83×
Virginia19,0051.04×
Massachusetts18,6841.26×
Michigan14,8550.75×
South Carolina14,0851.24×
Maryland13,4241.04×
Arizona12,5880.82×
Washington11,7560.78×
Tennessee11,2350.74×
Connecticut10,7891.43×
Indiana10,0050.73×
Missouri9,9680.82×
Colorado9,7670.82×
Iowa8,8231.42×
Minnesota7,3260.68×
Nevada7,1300.98×
Wisconsin7,0840.63×
Kentucky6,9230.73×
Louisiana6,8120.7×
Oregon6,3770.74×
Alabama5,9320.56×
Washington, District of Columbia5,8912.6×
Delaware5,5652.68×
Oklahoma5,1940.62×
Utah4,2880.64×
Kansas4,0270.68×
Mississippi4,0050.65×
Arkansas3,8160.62×
Nebraska2,7060.72×
Idaho2,5220.67×
Hawaii2,5150.78×
Rhode Island2,2300.93×
New Hampshire2,2110.75×
West Virginia1,9880.57×
New Mexico1,9610.52×
South Dakota1,5840.91×
Maine1,5050.56×
Vermont1,0500.79×
Montana9170.44×
North Dakota8210.53×
Alaska6690.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Citigroup audience
BrandAffinityCategory
Citibank34.79×Business & Career
TIAA–CREF170.81×Business & Career
Yahoo! Finance17.79×Business & Career
Bank of America14.94×Business & Career
Toronto-Dominion Bank26.76×Business & Career
avatar last airbender111.28×Movies & TV
LPL Financial80.76×Business & Career
Morningstar70.58×Business & Career
Northern Trust122.16×Business & Career
Charles Schwab Corporation15.13×Business & Career
UBS53.16×Business & Career
JPMorgan Chase37.87×Business & Career
HSBC56.26×Business & Career
T. Rowe Price33.35×Business & Career
Chase8.1×Business & Career
Wells Fargo6.46×Business & Career
American Funds51.9×Business & Career
BlackRock35.53×Business & Career
Capital One6.44×Business & Career
Merrill Lynch28.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Citigroup audience
TraitClusterScore
Career OrientationPOWER1.92
Family OrientationCONSERVATISM1.44
Quality AwarenessPREMIUM1.37
SustainabilityBALANCE1.29
TravellingTHRILL1.27
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Citigroup
CountryShare
United States26.6%
India15.0%
Singapore7.1%

See Citigroup audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Citigroup have in United States?

Citigroup has an estimated audience of 752,814 people in United States, concentrated in New York and Texas.

What is the gender split and age of Citigroup fans?

45.5% of Citigroup fans are female, 54.5% are male, with an average age of 40.6 years.

Which brands do Citigroup fans like most?

Citigroup fans show strongest brand affinity for Citibank (34.79×), TIAA–CREF (170.81×), and Yahoo! Finance (17.79×) over the country average.

Where do Citigroup fans live in United States?

Citigroup fans in United States are most concentrated in New York (reach 136,453), Texas (reach 123,938), and California (reach 86,245). These three regions account for the largest share of the active audience.

What other brands do Citigroup fans also like?

Beyond Citigroup itself, the audience over-indexes on TIAA–CREF (170.81×), Yahoo! Finance (17.79×), Bank of America (14.94×), and Toronto-Dominion Bank (26.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Citigroup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.