Northern Trust Audience in United States

Demographics of Northern Trust fans

Audience persona

The typical Northern Trust fan in United States is more male, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Northern Trust audiences in other countries

• Northern Trust — Germany
• Northern Trust — United Kingdom
• Northern Trust — France
• Northern Trust — Italy
• Northern Trust — Spain
• Northern Trust — Brazil
• Northern Trust — Japan
• Northern Trust — South Korea
• Northern Trust — India

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Frequently asked questions

How many fans does Northern Trust have in United States?

Northern Trust has an estimated audience of 414,031 people in United States, concentrated in Illinois and Florida.

What is the gender split and age of Northern Trust fans?

29.8% of Northern Trust fans are female, 70.2% are male, with an average age of 44.3 years.

Which brands do Northern Trust fans like most?

Northern Trust fans show strongest brand affinity for Alaska (20.31×), Gilbert Burns (fighter) (73.25×), and HispanicTV (72.89×) over the country average.

Where do Northern Trust fans live in United States?

Northern Trust fans in United States are most concentrated in Illinois (reach 132,498), Florida (reach 73,403), and California (reach 41,950). These three regions account for the largest share of the active audience.

What other brands do Northern Trust fans also like?

Beyond Northern Trust itself, the audience over-indexes on Gilbert Burns (fighter) (73.25×), HispanicTV (72.89×), Zihuatanejo (38.13×), and Balfour Beatty (32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Trust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.