J.G. Wentworth Audience in United States

J.G. Wentworth logo

J.G. Wentworth has an estimated audience of 465,452 people in United States. 57.1% are female, 42.9% are male, average age 36.5. Top regions: Texas, California, Florida. Top brand affinities: Key Food, Aeroplan, P. C. Richard & Son, Boston Pizza, Hotel Indigo.

The average J.G. Wentworth fan in United States is 36.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Key Food, Aeroplan, P. C. Richard & Son, with strongest over-indexing on Key Food (75.3× the country average). Demographically, the J.G. Wentworth audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Financial services company

Demographics of J.G. Wentworth fans

Demographic split for J.G. Wentworth audience in United States
MetricValue
Female57.1%
Male42.9%
Average age36.5
Estimated audience size465,452

Audience persona

The typical J.G. Wentworth fan in United States is more female, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Key Food.

Top regions in United States

Top regions ranked by reach for J.G. Wentworth in United States
RegionReachAffinity
Texas48,8301.22×
California47,3950.93×
Florida38,4931.22×
New York29,8231.15×
Pennsylvania25,7831.65×
North Carolina15,6031.11×
Michigan14,5051.19×
Virginia13,3941.18×
Illinois12,4190.8×
Georgia11,8130.82×
Tennessee11,5951.24×
Ohio11,3500.79×
Arizona10,6821.12×
Missouri10,2011.36×
Indiana9,9511.17×
Maryland9,0151.13×
Colorado8,8541.21×
New Jersey8,6080.73×
Massachusetts8,1460.89×
Alabama7,9461.22×
Louisiana7,4131.24×
Kentucky7,2541.24×
Oklahoma6,7031.3×
Washington6,4880.69×
Wisconsin5,8490.84×
South Carolina5,8290.83×
Arkansas5,2441.37×
Nevada5,2221.16×
Mississippi5,1701.35×
Oregon4,8080.9×
Iowa4,7021.23×
Minnesota4,4800.67×
Utah3,8430.92×
Connecticut3,5500.76×
Kansas2,6750.73×
Idaho2,6711.14×
Nebraska2,5811.11×
New Mexico2,4151.03×
West Virginia2,0100.93×
Montana1,5311.19×
Washington, District of Columbia1,3991×
New Hampshire1,2710.69×
Hawaii1,1270.56×
Maine1,0990.66×
Delaware1,0780.84×
Rhode Island1,0270.69×
South Dakota1,0150.94×
Alaska8880.89×
North Dakota6680.7×
Vermont5400.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J.G. Wentworth audience
BrandAffinityCategory
Key Food75.3×Shopping
Aeroplan157.82×Travel & Leisure
P. C. Richard & Son59.56×Shopping
Boston Pizza75.19×Food & Beverages
Hotel Indigo44.7×Travel & Leisure
Marble Slab Creamery35.63×Food & Beverages
Skyline Chili24.1×Food & Beverages
Family Dollar6.46×Fashion & Accessoires
Drury Hotels50.37×Travel & Leisure
Staples (Canada)5×Business & Career
WellCare25.54×Health
Fannie Mae29.23×Business & Career
Marie Callender's26.09×Food & Beverages
KGW25.95×Movies & TV
Paul Stanley19.01×Music & Radio
Bank of America2.93×Business & Career
Quiznos15.83×Food & Beverages
Diaper bag4.43×Kids & Family
The Fresh Market8.59×Shopping
Abt Electronics28.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J.G. Wentworth audience
TraitClusterScore
Quality AwarenessPREMIUM1.83
Price SensitivityPREMIUM1.54
Family OrientationCONSERVATISM1.49
Career OrientationPOWER1.4
IndulgenceJOY1.33
PatriotismCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for J.G. Wentworth
CountryShare
United States97.1%
United Kingdom1.4%
India0.8%

See J.G. Wentworth audiences in other countries

More Financial services company audiences in United States

Frequently asked questions

How many fans does J.G. Wentworth have in United States?

J.G. Wentworth has an estimated audience of 465,452 people in United States, concentrated in Texas and California.

What is the gender split and age of J.G. Wentworth fans?

57.1% of J.G. Wentworth fans are female, 42.9% are male, with an average age of 36.5 years.

Which brands do J.G. Wentworth fans like most?

J.G. Wentworth fans show strongest brand affinity for Key Food (75.3×), Aeroplan (157.82×), and P. C. Richard & Son (59.56×) over the country average.

Where do J.G. Wentworth fans live in United States?

J.G. Wentworth fans in United States are most concentrated in Texas (reach 48,830), California (reach 47,395), and Florida (reach 38,493). These three regions account for the largest share of the active audience.

What other brands do J.G. Wentworth fans also like?

Beyond J.G. Wentworth itself, the audience over-indexes on Aeroplan (157.82×), P. C. Richard & Son (59.56×), Boston Pizza (75.19×), and Hotel Indigo (44.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J.G. Wentworth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.