Ameriprise Financial Audience in United States

Ameriprise Financial logo

Ameriprise Financial has an estimated audience of 804,698 people in United States. 42.4% are female, 57.6% are male, average age 49.6. Top regions: California, Florida, Texas. Top brand affinities: Captain America (1990 film), Israel, Jesse Plemons, Jeep Wagoneer, Manichaeism.

The average Ameriprise Financial fan in United States is 49.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Captain America (1990 film), Israel, Jesse Plemons, with strongest over-indexing on Captain America (1990 film) (11.5× the country average). Demographically, the Ameriprise Financial audience skews more male with an average age of 49.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Financial services company

Demographics of Ameriprise Financial fans

Demographic split for Ameriprise Financial audience in United States
MetricValue
Female42.4%
Male57.6%
Average age49.6
Estimated audience size804,698

Audience persona

The typical Ameriprise Financial fan in United States is more male, around 49.6 years old, with strong DIY Mentality tendencies and a notable affinity for Captain America (1990 film).

Top regions in United States

Top regions ranked by reach for Ameriprise Financial in United States
RegionReachAffinity
California49,3650.56×
Florida46,1880.85×
Texas39,5130.57×
Minnesota39,3763.42×
New York36,5640.81×
Pennsylvania31,6041.17×
Michigan27,5081.31×
Ohio25,7781.04×
Illinois25,0190.93×
Wisconsin23,6891.96×
North Carolina18,4340.76×
Massachusetts16,8071.06×
Virginia16,4840.84×
New Jersey16,1100.79×
Iowa15,1102.28×
Washington12,6020.78×
Connecticut11,6821.45×
South Carolina11,2120.93×
Indiana11,0140.75×
Georgia10,9160.44×
Arizona10,6280.65×
Missouri10,2400.79×
Tennessee10,1850.63×
Louisiana9,6640.93×
Kentucky8,9680.89×
Oregon8,8330.96×
Maryland7,6960.56×
Kansas7,3871.16×
Colorado7,2080.57×
Maine6,6532.31×
Alabama6,5840.59×
Nevada6,0600.78×
Nebraska5,6141.39×
Arkansas5,0500.76×
Utah4,3650.61×
Hawaii4,0731.18×
New Hampshire3,9471.24×
Oklahoma3,8440.43×
North Dakota3,7332.26×
Rhode Island3,5181.37×
Idaho3,4330.85×
South Dakota3,0891.66×
Delaware2,5251.14×
Mississippi2,2840.34×
West Virginia2,2760.61×
Montana1,6400.73×
Washington, District of Columbia1,5830.65×
New Mexico1,4700.36×
Vermont1,4081×
Alaska6710.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ameriprise Financial audience
BrandAffinityCategory
Captain America (1990 film)11.5×Movies & TV
Israel4.08×Travel & Leisure
Jesse Plemons3.75×Movies & TV
Jeep Wagoneer5.42×Cars & Mobility
Manichaeism16.38×Politics & Society
All You Can Eat7.11×Food & Beverages
Lulu 黃路梓茵1.82×Movies & TV
Urban horticulture2.12×Home & Garden
Graham Greene (actor)3.01×
Ken Griffey Jr.3.85×Sports
Electrolyte2.13×Health
Public speaking1.77×Politics & Society
Home staging2.23×Home & Garden
Jeep Grand Cherokee (WJ)2.54×Cars & Mobility
Eden Lake3.26×Movies & TV
Voter registration1.89×Politics & Society
Fernando Valenzuela4.62×Sports
Ezekiel Elliott3×Sports
Powell's Books5.29×Shopping
Keeper (password manager)2.34×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ameriprise Financial audience
TraitClusterScore
DIY MentalityTHRILL2.05
Family OrientationCONSERVATISM1.69
Career OrientationPOWER1.68
Need for SecurityCONSERVATISM1.56
Quality AwarenessPREMIUM1.48
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Ameriprise Financial
CountryShare
United States88.9%
India8.6%
United Kingdom0.6%

See Ameriprise Financial audiences in other countries

More Financial services company audiences in United States

Frequently asked questions

How many fans does Ameriprise Financial have in United States?

Ameriprise Financial has an estimated audience of 804,698 people in United States, concentrated in California and Florida.

What is the gender split and age of Ameriprise Financial fans?

42.4% of Ameriprise Financial fans are female, 57.6% are male, with an average age of 49.6 years.

Which brands do Ameriprise Financial fans like most?

Ameriprise Financial fans show strongest brand affinity for Captain America (1990 film) (11.5×), Israel (4.08×), and Jesse Plemons (3.75×) over the country average.

Where do Ameriprise Financial fans live in United States?

Ameriprise Financial fans in United States are most concentrated in California (reach 49,365), Florida (reach 46,188), and Texas (reach 39,513). These three regions account for the largest share of the active audience.

What other brands do Ameriprise Financial fans also like?

Beyond Ameriprise Financial itself, the audience over-indexes on Israel (4.08×), Jesse Plemons (3.75×), Jeep Wagoneer (5.42×), and Manichaeism (16.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ameriprise Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.