Rascasse Audience Intelligence

Ameriprise Financial Target Market in United States

A data profile of the people who buy, follow and care about Ameriprise Financial in United States — modelled from more than twelve digital signal sources. Ameriprise Financial has an estimated audience of 815,883 people in United States.

#2among Financial services company in United States#2790among Brand in United States#1720in Business & Career

The average Ameriprise Financial fan in United States is 49.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Minnesota.

Top brand affinities include H&R Block, Photochromic lens, Sustainable energy, with strongest over-indexing on H&R Block (33.91× the country average).

Demographically, the Ameriprise Financial audience skews more male with an average age of 49.6, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ameriprise Financial fan in United States is more male, around 49.6 years old, with strong Family Orientation tendencies and a notable affinity for H&R Block.

Category: Business & Career · Type: Brand · Subtype: Financial services company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ameriprise Financial profile in United States.

Audience size
816K
in United States
Gender
42.4%♀
57.6% male
Age
49.6
average years
Country rank
#27124
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ameriprise Financial

42.4% are female, 57.6% are male, average age 49.6.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Ameriprise Financial audience in United States
MetricValue
Female42.4%
Male57.6%
Average age49.6
Estimated audience size815,883
Fig. 03

Age distribution

Ø 49.6
average years
Age distribution of the Ameriprise Financial audience in United States
Age bracketShare%
16-193%
20-298%
30-3916%
40-4924%
50+48%
Fig. 04

Worldwide distribution

88.3%

of the worldwide Ameriprise Financial audience comes from United States.

Worldwide audience distribution share by country for Ameriprise Financial
CountryShare
United States88.3%
India9.0%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ameriprise Financial audience in United States is strongest.

Fig. 05

Top regions by affinity

Ameriprise Financial customers by region in United States
#RegionReachAffinity×
01Minnesota~40K3.28×
02Maine~6K2.24×
03Iowa~10K2.22×
04North Dakota~3K2.08×
05Wisconsin~20K1.90×
06South Dakota~4K1.90×
07Rhode Island~4K1.47×
08Nebraska~6K1.43×
09Connecticut~10K1.33×
10Michigan~30K1.31×
11New Hampshire~4K1.27×
12Pennsylvania~30K1.26×
13Hawaii~4K1.26×
14Kansas~7K1.17×
15Delaware~2K1.06×
16Louisiana~10K1.05×
17Vermont~1K1.04×
18Massachusetts~20K1.02×
19Ohio~20K1.01×
20Idaho~4K0.99×
21South Carolina~10K0.87×
22Kentucky~9K0.87×
23Oregon~8K0.87×
24Virginia~20K0.86×
25Indiana~10K0.85×
26Illinois~20K0.84×
27Arkansas~6K0.84×
28Florida~40K0.81×
29Montana~2K0.78×
30New York~30K0.76×
31Missouri~10K0.76×
32Nevada~6K0.74×
33North Carolina~20K0.73×
34New Jersey~20K0.73×
35Washington~10K0.72×
36West Virginia~3K0.72×
37Alaska~1K0.69×
38Arizona~10K0.66×
39Tennessee~10K0.66×
40Washington, District of Columbia~2K0.64×
41Alabama~7K0.62×
42Utah~4K0.61×
43Colorado~7K0.58×
44Maryland~8K0.55×
45Texas~40K0.53×
46New Mexico~2K0.53×
47Oklahoma~5K0.51×
48California~40K0.50×
49Mississippi~3K0.50×
50Georgia~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Ameriprise Financial, United States
0.44×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ameriprise Financial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ameriprise Financial audience
#·InterestCategoryAffinity×
01Photochromic lensHealth39.22×
02H&R BlockBusiness & Career33.91×
03Elderly careHealth17.54×
04T. Rowe PriceBusiness & Career16.50×
05Retail bankingBusiness & Career10.99×
06Sustainable energyHome & Garden9.65×
07Internal Revenue ServiceBusiness & Career9.47×
08Asset managementBusiness & Career8.09×
09Non-governmental organizationPolitics & Society8.00×
10Online bankingBusiness & Career6.93×
11Renewable energyBusiness & Career6.84×
12Retirement planningBusiness & Career6.60×
13FedExBusiness & Career5.98×
14LinkedInInternet & Social Media5.91×
15QVCMovies & TV5.63×
16Mortgage loansBusiness & Career5.36×
17Hardware storeHome & Garden5.34×
18First class travelTravel & Leisure4.95×
19Financial servicesBusiness & Career3.21×
20PinterestInternet & Social Media2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ameriprise Financial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ameriprise Financial audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.29×
SustainabilityBALANCE2.67×
DIY MentalityTHRILL2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ameriprise Financial audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
MindfulnessBALANCE0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ameriprise Financial's target market in United States?

Ameriprise Financial's target market in United States covers an estimated 815,883 people, concentrated in California and Florida.

02

What is the gender split and age of Ameriprise Financial customers?

42.4% of the Ameriprise Financial audience are female, 57.6% are male, with an average age of 49.6 years.

03

Which brands do Ameriprise Financial fans like most?

Ameriprise Financial fans show strongest brand affinity for H&R Block (33.91×), Photochromic lens (39.22×), and Sustainable energy (9.65×) over the country average.

04

Where do Ameriprise Financial fans live in United States?

Ameriprise Financial fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Minnesota (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ameriprise Financial fans also like?

Beyond Ameriprise Financial itself, the audience over-indexes on Photochromic lens (39.22×), Sustainable energy (9.65×), Mortgage loans (5.36×), and Retail banking (10.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ameriprise Financial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ameriprise Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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