Rascasse Audience Intelligence

Ameriprise Financial Target Market in Germany

A data profile of the people who buy, follow and care about Ameriprise Financial in Germany — modelled from more than twelve digital signal sources. Ameriprise Financial has an estimated audience of 2,700 people in Germany.

#11among Financial services company in Germany#13467among Brand in Germany#7647in Business & Career

The average Ameriprise Financial fan in Germany is 51.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Family law, Canoe, Exxon, with strongest over-indexing on Family law (9.91× the country average).

Demographically, the Ameriprise Financial audience skews balanced with an average age of 51.8, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ameriprise Financial fan in Germany is balanced, around 51.8 years old, with strong Indulgence tendencies and a notable affinity for Family law.

Category: Business & Career · Type: Brand · Subtype: Financial services company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Ameriprise Financial profile in Germany.

Audience size
3K
in Germany
Gender
50.7%♀
49.3% male
Age
51.8
average years
Country rank
#128344
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ameriprise Financial

50.7% are female, 49.3% are male, average age 51.8.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Ameriprise Financial audience in Germany
MetricValue
Female50.7%
Male49.3%
Average age51.8
Estimated audience size2,700
Fig. 03

Age distribution

Ø 51.8
average years
Age distribution of the Ameriprise Financial audience in Germany
Age bracketShare%
16-192%
20-296%
30-3913%
40-4922%
50+57%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Ameriprise Financial audience comes from Germany.

Worldwide audience distribution share by country for Ameriprise Financial
CountryShare
United States88.1%
India9.0%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ameriprise Financial audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ameriprise Financial customers by region in Germany
#RegionReachAffinity×
01Bremen<1K1.41×
02Saarland<1K1.31×
03Thüringen<1K1.09×
04Sachsen-Anhalt<1K1.07×
05Brandenburg<1K1.00×
06Mecklenburg-Vorpommern<1K1.00×
07Hamburg<1K0.99×
08Hessen<1K0.98×
09Schleswig-Holstein<1K0.95×
10Rheinland-Pfalz<1K0.94×
11Sachsen<1K0.91×
12Berlin<1K0.88×
13Niedersachsen<1K0.84×
14Bayern<1K0.80×
15Baden-Württemberg<1K0.79×
16Nordrhein-Westfalen<1K0.73×
Fig. 06

Affinity by region

Affinity by region — Ameriprise Financial, Germany
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ameriprise Financial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ameriprise Financial audience
#·InterestCategoryAffinity×
01ExxonCars & Mobility24.29×
02BFGoodrichCars & Mobility23.79×
03CanoeSports15.26×
04Family lawKids & Family9.91×
05CanoeingSports6.80×
06Summer houseTravel & Leisure5.82×
07Xbox Game PassGames3.30×
08DairyFood & Beverages2.75×
09WineryFood & Beverages2.64×
10Dance studioSports2.53×
11German ShepherdPets & Animals2.33×
12Deutsch lernenBusiness & Career2.32×
13Gaming computerTechnology & Electronics2.22×
14Electric guitarMusic & Radio2.18×
15House musicMusic & Radio2.14×
16ViolinMusic & Radio2.09×
17Chihuahua (dog)Pets & Animals1.98×
18Musical instrumentMusic & Radio1.97×
19PianoMusic & Radio1.94×
20LivestockPets & Animals1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ameriprise Financial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ameriprise Financial audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.00×
MindfulnessBALANCE0.97×
Career OrientationPOWER0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ameriprise Financial audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.92×
MindfulnessBALANCE0.97×
IndulgenceJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ameriprise Financial's target market in Germany?

Ameriprise Financial's target market in Germany covers an estimated 2,700 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ameriprise Financial customers?

50.7% of the Ameriprise Financial audience are female, 49.3% are male, with an average age of 51.8 years.

03

Which brands do Ameriprise Financial fans like most?

Ameriprise Financial fans show strongest brand affinity for Family law (9.91×), Canoe (15.26×), and Exxon (24.29×) over the country average.

04

Where do Ameriprise Financial fans live in Germany?

Ameriprise Financial fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Ameriprise Financial fans also like?

Beyond Ameriprise Financial itself, the audience over-indexes on Canoe (15.26×), Exxon (24.29×), Summer house (5.82×), and House music (2.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Financial services company audiences in Germany

See Ameriprise Financial audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ameriprise Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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