Xbox Game Pass Audience in Germany
Xbox Game Pass has an estimated audience of 1,199,753 people in Germany. 43.7% are female, 56.3% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Harry Potter, FC Bayern Munich, Bundesliga, Entertainment, Aldi.
The average Xbox Game Pass fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Harry Potter, FC Bayern Munich, Bundesliga, with strongest over-indexing on Harry Potter (3.46× the country average). Demographically, the Xbox Game Pass audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Xbox Game Pass fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 37.8 |
| Estimated audience size | 1,199,753 |
Audience persona
The typical Xbox Game Pass fan in Germany is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 324,685 | 1.24× |
| Bayern | 158,696 | 0.82× |
| Niedersachsen | 133,318 | 1.14× |
| Baden-Württemberg | 131,053 | 0.8× |
| Hessen | 91,046 | 1× |
| Sachsen | 67,397 | 1.15× |
| Rheinland-Pfalz | 60,063 | 1× |
| Berlin | 49,646 | 0.93× |
| Schleswig-Holstein | 46,239 | 1.07× |
| Sachsen-Anhalt | 37,382 | 1.2× |
| Brandenburg | 35,976 | 0.97× |
| Thüringen | 31,530 | 1.03× |
| Hamburg | 27,059 | 1× |
| Saarland | 15,760 | 1.07× |
| Mecklenburg-Vorpommern | 12,656 | 0.55× |
| Bremen | 10,624 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 3.46× | Movies & TV |
| FC Bayern Munich | 3.59× | Sports |
| Bundesliga | 3.28× | Sports |
| Entertainment | 2.51× | Movies & TV |
| Aldi | 3.57× | Shopping |
| Lidl | 3.21× | Shopping |
| Gala | 3.44× | News |
| Games | 2.54× | Games |
| Music | 2.11× | Business & Career |
| Borussia Dortmund | 1.81× | Sports |
| VfB Stuttgart | 3.37× | Sports |
| Wetter.com | 2.94× | Home & Garden |
| Food and drink | 1.78× | Food & Beverages |
| Game of Thrones | 3.47× | Movies & TV |
| Obi (store) | 2.4× | Shopping |
| AutoScout24 | 2.65× | Cars & Mobility |
| Alpine skiing | 3.62× | Sports |
| UEFA Europa League | 3.76× | Sports |
| ImmoScout24 | 2.52× | Home & Garden |
| Printing | 2.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.55 |
| Early Adopter Mentality | POWER | 1.52 |
| Patriotism | CONSERVATISM | 1.45 |
| Sports Activity | POWER | 1.41 |
| Social Media Usage | JOY | 1.4 |
| Extroversion | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 16.6% |
| Germany | 8.2% |
See Xbox Game Pass audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Xbox Game Pass have in Germany?
Xbox Game Pass has an estimated audience of 1,199,753 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Xbox Game Pass fans?
43.7% of Xbox Game Pass fans are female, 56.3% are male, with an average age of 37.8 years.
Which brands do Xbox Game Pass fans like most?
Xbox Game Pass fans show strongest brand affinity for Harry Potter (3.46×), FC Bayern Munich (3.59×), and Bundesliga (3.28×) over the country average.
Where do Xbox Game Pass fans live in Germany?
Xbox Game Pass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 324,685), Bayern (reach 158,696), and Niedersachsen (reach 133,318). These three regions account for the largest share of the active audience.
What other brands do Xbox Game Pass fans also like?
Beyond Xbox Game Pass itself, the audience over-indexes on FC Bayern Munich (3.59×), Bundesliga (3.28×), Entertainment (2.51×), and Aldi (3.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xbox Game Pass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.