Rascasse Audience Intelligence

Xbox Game Pass Target Market in Germany

A data profile of the people who buy, follow and care about Xbox Game Pass in Germany — modelled from more than twelve digital signal sources. Xbox Game Pass has an estimated audience of 1,123,131 people in Germany.

#763among Brand in Germany#133in Games

The average Xbox Game Pass fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include FC Bayern Munich, Harry Potter, Bundesliga, with strongest over-indexing on FC Bayern Munich (3.59× the country average).

Demographically, the Xbox Game Pass audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Xbox Game Pass fan in Germany is more male, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for FC Bayern Munich.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xbox Game Pass profile in Germany.

Audience size
1.1M
in Germany
Gender
43.7%♀
56.3% male
Age
37.8
average years
Country rank
#5883
Brand in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Xbox Game Pass

43.7% are female, 56.3% are male, average age 37.8.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Xbox Game Pass audience in Germany
MetricValue
Female43.7%
Male56.3%
Average age37.8
Estimated audience size1,123,131
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Xbox Game Pass audience in Germany
Age bracketShare%
16-1914%
20-2928%
30-3925%
40-4920%
50+13%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Xbox Game Pass audience comes from Germany.

Worldwide audience distribution share by country for Xbox Game Pass
CountryShare
United States17.2%
Brazil15.3%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xbox Game Pass audience in Germany is strongest.

Fig. 05

Top regions by affinity

Xbox Game Pass customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.21×
02Nordrhein-Westfalen~300K1.18×
03Sachsen~70K1.16×
04Niedersachsen~100K1.12×
05Saarland~20K1.09×
06Schleswig-Holstein~50K1.07×
07Thüringen~30K1.05×
08Bremen~10K1.02×
09Hamburg~30K0.99×
10Rheinland-Pfalz~60K0.97×
11Brandenburg~40K0.97×
12Hessen~90K0.96×
13Berlin~50K0.92×
14Bayern~200K0.81×
15Baden-Württemberg~100K0.79×
16Mecklenburg-Vorpommern~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Xbox Game Pass, Germany
0.77×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xbox Game Pass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xbox Game Pass audience
#·InterestCategoryAffinity×
01UEFA Europa LeagueSports3.76×
02Alpine skiingSports3.62×
03FC Bayern MunichSports3.59×
04AldiShopping3.57×
05Game of ThronesMovies & TV3.47×
06Harry PotterMovies & TV3.46×
07VfB StuttgartSports3.37×
08Borussia MönchengladbachSports3.36×
09BundesligaSports3.28×
10LidlShopping3.21×
11ImmoweltHome & Garden3.06×
12AutoScout24Cars & Mobility2.65×
13PrintingTechnology & Electronics2.57×
14GamesGames2.54×
15ImmoScout24Home & Garden2.52×
16EntertainmentMovies & TV2.51×
17Obi (store)Shopping2.40×
18Müller (company)Food & Beverages2.38×
19MusicBusiness & Career2.11×
20Food and drinkFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xbox Game Pass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xbox Game Pass audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.12×
PatriotismCONSERVATISM1.92×
MindfulnessBALANCE1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xbox Game Pass audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
ExtroversionTHRILL0.96×
IndividualismJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Xbox Game Pass's target market in Germany?

Xbox Game Pass's target market in Germany covers an estimated 1,123,131 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Xbox Game Pass customers?

43.7% of the Xbox Game Pass audience are female, 56.3% are male, with an average age of 37.8 years.

03

Which brands do Xbox Game Pass fans like most?

Xbox Game Pass fans show strongest brand affinity for FC Bayern Munich (3.59×), Harry Potter (3.46×), and Bundesliga (3.28×) over the country average.

04

Where do Xbox Game Pass fans live in Germany?

Xbox Game Pass fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Xbox Game Pass fans also like?

Beyond Xbox Game Pass itself, the audience over-indexes on Harry Potter (3.46×), Bundesliga (3.28×), Entertainment (2.51×), and Aldi (3.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Xbox Game Pass audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Xbox Game Pass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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