Rascasse Audience Intelligence

Alpine skiing Audience in Germany

A data profile of the people who buy, follow and care about Alpine skiing in Germany — modelled from more than twelve digital signal sources. Alpine skiing has an estimated audience of 7,937,574 people in Germany.

#5among Sport in Germany#318among Topic in Germany#36in Sports

The average Alpine skiing fan in Germany is 36.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Backcountry skiing, Ski resort, Winter sport, with strongest over-indexing on Backcountry skiing (4.28× the country average).

Demographically, the Alpine skiing audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alpine skiing fan in Germany is more male, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Backcountry skiing.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alpine skiing profile in Germany.

Audience size
7.9M
in Germany
Gender
44.3%♀
55.7% male
Age
36.6
average years
Country rank
#530
Topic in Germany
Fig. 01

Search interest · 12-month trend

+85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alpine skiing fans

44.3% are female, 55.7% are male, average age 36.6.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Alpine skiing audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age36.6
Estimated audience size7,937,574
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Alpine skiing audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Alpine skiing audience comes from Germany.

Worldwide audience distribution share by country for Alpine skiing
CountryShare
United States19.7%
Japan13.4%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alpine skiing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alpine skiing fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~3.5M2.63×
02Baden-Württemberg~1.5M1.58×
03Sachsen~600K1.55×
04Thüringen~300K1.31×
05Hessen~600K0.96×
06Rheinland-Pfalz~400K0.92×
07Sachsen-Anhalt~200K0.91×
08Saarland~80K0.86×
09Brandenburg~200K0.82×
10Mecklenburg-Vorpommern~100K0.77×
11Nordrhein-Westfalen~1.5M0.73×
12Niedersachsen~500K0.71×
13Schleswig-Holstein~200K0.66×
14Berlin~200K0.61×
15Hamburg~100K0.59×
16Bremen~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Alpine skiing, Germany
0.56×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alpine skiing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alpine skiing audience
#·InterestCategoryAffinity×
01German Ski AssociationSports9.97×
02Heated clothingFashion & Accessoires6.07×
03Emma AicherSports4.50×
04Backcountry skiingSports4.28×
05Franziska van AlmsickSports3.99×
06Cross-country cyclingSports3.37×
07Ski resortTravel & Leisure3.36×
08Bicycle touringSports2.97×
09Franziska PreußSports2.96×
10Winter sportSports2.56×
11Lindsey VonnSports2.50×
12Tyrol (state)Travel & Leisure2.42×
13SnowboardSports2.41×
14Travel AdventuresTravel & Leisure2.14×
15Healthy habitsHealth1.90×
16BavariaTravel & Leisure1.78×
17AdventureTravel & Leisure1.75×
18InvestmentBusiness & Career1.73×
19Well-beingHealth1.64×
20EducationBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alpine skiing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alpine skiing audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.39×
IndulgenceJOY1.33×
MindfulnessBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alpine skiing audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.70×
Social Media UsageJOY0.71×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alpine skiing have in Germany?

Alpine skiing has an estimated audience of 7,937,574 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Alpine skiing fans?

44.3% of Alpine skiing fans are female, 55.7% are male, with an average age of 36.6 years.

03

Which brands do Alpine skiing fans like most?

Alpine skiing fans show strongest brand affinity for Backcountry skiing (4.28×), Ski resort (3.36×), and Winter sport (2.56×) over the country average.

04

Where do Alpine skiing fans live in Germany?

Alpine skiing fans in Germany are most concentrated in Bayern (reach ~3.5M), Baden-Württemberg (reach ~1.5M), and Nordrhein-Westfalen (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Alpine skiing fans also like?

Beyond Alpine skiing itself, the audience over-indexes on Ski resort (3.36×), Winter sport (2.56×), Tyrol (state) (2.42×), and German Ski Association (9.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Alpine skiing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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