Alpine skiing Audience in Germany
Alpine skiing has an estimated audience of 7,937,574 people in Germany. 44.3% are female, 55.7% are male, average age 36.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Backcountry skiing, Ski resort, Winter sport, Tyrol (state), German Ski Association.
The average Alpine skiing fan in Germany is 36.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Backcountry skiing, Ski resort, Winter sport, with strongest over-indexing on Backcountry skiing (4.28× the country average). Demographically, the Alpine skiing audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Alpine skiing fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 36.6 |
| Estimated audience size | 7,937,574 |
Audience persona
The typical Alpine skiing fan in Germany is more male, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Backcountry skiing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 3,463,563 | 2.71× |
| Baden-Württemberg | 1,756,296 | 1.62× |
| Nordrhein-Westfalen | 1,296,332 | 0.75× |
| Sachsen | 606,104 | 1.56× |
| Hessen | 581,517 | 0.96× |
| Niedersachsen | 553,774 | 0.72× |
| Rheinland-Pfalz | 360,764 | 0.91× |
| Thüringen | 264,575 | 1.31× |
| Berlin | 213,962 | 0.6× |
| Brandenburg | 199,738 | 0.81× |
| Schleswig-Holstein | 180,986 | 0.64× |
| Sachsen-Anhalt | 177,124 | 0.86× |
| Mecklenburg-Vorpommern | 109,874 | 0.73× |
| Hamburg | 103,368 | 0.58× |
| Saarland | 79,780 | 0.82× |
| Bremen | 29,555 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Backcountry skiing | 4.28× | Sports |
| Ski resort | 3.36× | Travel & Leisure |
| Winter sport | 2.56× | Sports |
| Tyrol (state) | 2.42× | Travel & Leisure |
| German Ski Association | 9.97× | Sports |
| Bicycle touring | 2.97× | Sports |
| Travel Adventures | 2.14× | Travel & Leisure |
| Adventure | 1.75× | Travel & Leisure |
| Franziska van Almsick | 3.99× | Sports |
| Bavaria | 1.78× | Travel & Leisure |
| Education | 1.55× | Business & Career |
| Snowboard | 2.41× | Sports |
| Cross-country cycling | 3.37× | Sports |
| Lindsey Vonn | 2.5× | Sports |
| Investment | 1.73× | Business & Career |
| Healthy habits | 1.9× | Health |
| Well-being | 1.64× | Health |
| Heated clothing | 6.07× | Fashion & Accessoires |
| Emma Aicher | 4.5× | Sports |
| Sprint (running) | 3.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.86 |
| Indulgence | JOY | 1.54 |
| Travelling | THRILL | 1.46 |
| Luxury Orientation | PREMIUM | 1.46 |
| Sustainability | BALANCE | 1.41 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 13.4% |
| Germany | 8.9% |
See Alpine skiing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Alpine skiing have in Germany?
Alpine skiing has an estimated audience of 7,937,574 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Alpine skiing fans?
44.3% of Alpine skiing fans are female, 55.7% are male, with an average age of 36.6 years.
Which brands do Alpine skiing fans like most?
Alpine skiing fans show strongest brand affinity for Backcountry skiing (4.28×), Ski resort (3.36×), and Winter sport (2.56×) over the country average.
Where do Alpine skiing fans live in Germany?
Alpine skiing fans in Germany are most concentrated in Bayern (reach 3,463,563), Baden-Württemberg (reach 1,756,296), and Nordrhein-Westfalen (reach 1,296,332). These three regions account for the largest share of the active audience.
What other brands do Alpine skiing fans also like?
Beyond Alpine skiing itself, the audience over-indexes on Ski resort (3.36×), Winter sport (2.56×), Tyrol (state) (2.42×), and German Ski Association (9.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.