Skiing Audience in Germany
Skiing has an estimated audience of 7,667,522 people in Germany. 50.2% are female, 49.8% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Gil Ofarim, Building insulation, Icon (magazine), Alaska.
The average Skiing fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Gil Ofarim, Building insulation, with strongest over-indexing on Goes (1.78× the country average). Demographically, the Skiing audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Skiing fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.3 |
| Estimated audience size | 7,667,522 |
Audience persona
The typical Skiing fan in Germany is balanced, around 38.3 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,016,281 | 1.2× |
| Bayern | 1,614,559 | 1.31× |
| Baden-Württemberg | 1,178,043 | 1.13× |
| Hessen | 806,348 | 1.38× |
| Niedersachsen | 726,997 | 0.98× |
| Berlin | 429,902 | 1.25× |
| Rheinland-Pfalz | 421,172 | 1.1× |
| Sachsen | 393,828 | 1.05× |
| Schleswig-Holstein | 206,381 | 0.75× |
| Brandenburg | 202,995 | 0.85× |
| Hamburg | 198,002 | 1.14× |
| Thüringen | 175,900 | 0.9× |
| Sachsen-Anhalt | 136,521 | 0.69× |
| Mecklenburg-Vorpommern | 95,029 | 0.65× |
| Saarland | 72,128 | 0.77× |
| Bremen | 56,375 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.78× | Travel & Leisure |
| Gil Ofarim | 2.14× | Music & Radio |
| Building insulation | 2.8× | Home & Garden |
| Icon (magazine) | 1.51× | Arts & Culture |
| Alaska | 2.03× | Travel & Leisure |
| Information sensitivity | 2.96× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.63× | Music & Radio |
| The Equalizer | 2.54× | Movies & TV |
| Carrie (novel) | 2.68× | Literature |
| San Gil | 1.93× | Travel & Leisure |
| Tuscany | 2.06× | Travel & Leisure |
| Gloria | 2.01× | Music & Radio |
| Staycation | 1.61× | Home & Garden |
| Minnesota | 2.46× | Travel & Leisure |
| Pro-Ject | 2.49× | Music & Radio |
| Haugesund | 2.65× | Travel & Leisure |
| Scratching post | 2.22× | Pets & Animals |
| Sailor | 1.83× | Travel & Leisure |
| Golden Gate | 2.03× | Games |
| Whist | 1.98× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Indulgence | JOY | 1.32 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.25 |
| DIY Mentality | THRILL | 1.19 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
See Skiing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Skiing have in Germany?
Skiing has an estimated audience of 7,667,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skiing fans?
50.2% of Skiing fans are female, 49.8% are male, with an average age of 38.3 years.
Which brands do Skiing fans like most?
Skiing fans show strongest brand affinity for Goes (1.78×), Gil Ofarim (2.14×), and Building insulation (2.8×) over the country average.
Where do Skiing fans live in Germany?
Skiing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,016,281), Bayern (reach 1,614,559), and Baden-Württemberg (reach 1,178,043). These three regions account for the largest share of the active audience.
What other brands do Skiing fans also like?
Beyond Skiing itself, the audience over-indexes on Gil Ofarim (2.14×), Building insulation (2.8×), Icon (magazine) (1.51×), and Alaska (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.