Skiing Audience in Germany
A data profile of the people who buy, follow and care about Skiing in Germany — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 7,667,522 people in Germany.
The average Skiing fan in Germany is 38.3 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include House music, Chihuahua (dog), Patio, with strongest over-indexing on House music (1.82× the country average).
Demographically, the Skiing audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Skiing fan in Germany is balanced, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for House music.
At a glance
The key figures that characterise the Skiing profile in Germany.
Search interest · 12-month trend
Demographics of Skiing fans
50.2% are female, 49.8% are male, average age 38.3.
Gender split
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.3 |
| Estimated audience size | 7,667,522 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Skiing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
Geography
Where the Skiing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~2.5M | 1.98× | |
| 02 | Baden-Württemberg | ~1.5M | 1.50× | |
| 03 | Sachsen | ~500K | 1.31× | |
| 04 | Thüringen | ~200K | 1.14× | |
| 05 | Hessen | ~600K | 1.11× | |
| 06 | Rheinland-Pfalz | ~400K | 1.00× | |
| 07 | Berlin | ~300K | 0.97× | |
| 08 | Nordrhein-Westfalen | ~1.5M | 0.92× | |
| 09 | Brandenburg | ~200K | 0.92× | |
| 10 | Saarland | ~80K | 0.86× | |
| 11 | Hamburg | ~100K | 0.84× | |
| 12 | Niedersachsen | ~600K | 0.82× | |
| 13 | Sachsen-Anhalt | ~200K | 0.82× | |
| 14 | Mecklenburg-Vorpommern | ~100K | 0.73× | |
| 15 | Bremen | ~50K | 0.71× | |
| 16 | Schleswig-Holstein | ~200K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dairy | Food & Beverages | 2.39× | ||
| 02 | Patio | Home & Garden | 2.27× | ||
| 03 | Flowering plant | Home & Garden | 2.26× | ||
| 04 | Electric guitar | Music & Radio | 2.22× | ||
| 05 | Deutsch lernen | Business & Career | 2.22× | ||
| 06 | Shih Tzu | Pets & Animals | 2.21× | ||
| 07 | Chihuahua (dog) | Pets & Animals | 2.19× | ||
| 08 | Black cat | Pets & Animals | 2.18× | ||
| 09 | CHIO Aachen | Sports | 2.15× | ||
| 10 | Beagle | Pets & Animals | 2.11× | ||
| 11 | Livestock | Pets & Animals | 2.11× | ||
| 12 | Yorkshire Terrier | Pets & Animals | 2.10× | ||
| 13 | Siberian Husky | Pets & Animals | 2.07× | ||
| 14 | French Bulldog | Pets & Animals | 2.05× | ||
| 15 | British Shorthair | Pets & Animals | 2.05× | ||
| 16 | Labrador Retriever | Pets & Animals | 2.02× | ||
| 17 | Bulldog | Pets & Animals | 1.97× | ||
| 18 | House music | Music & Radio | 1.82× | ||
| 19 | Musical instrument | Music & Radio | 1.69× | ||
| 20 | Alpine skiing | Sports | 1.54× |
Personality of the Skiing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.33× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.86× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Convenience Orientation | PREMIUM | 0.92× |
Frequently asked questions
How many fans does Skiing have in Germany?
Skiing has an estimated audience of 7,667,522 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Skiing fans?
50.2% of Skiing fans are female, 49.8% are male, with an average age of 38.3 years.
Which brands do Skiing fans like most?
Skiing fans show strongest brand affinity for House music (1.82×), Chihuahua (dog) (2.19×), and Patio (2.27×) over the country average.
Where do Skiing fans live in Germany?
Skiing fans in Germany are most concentrated in Bayern (reach ~2.5M), Baden-Württemberg (reach ~1.5M), and Nordrhein-Westfalen (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Skiing fans also like?
Beyond Skiing itself, the audience over-indexes on Chihuahua (dog) (2.19×), Patio (2.27×), French Bulldog (2.05×), and CHIO Aachen (2.15×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sport audiences in Germany
- Soccer (21,821,139)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
- Alpine skiing (7,937,574)
See Skiing audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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