Skiing Audience in France
Skiing has an estimated audience of 5,556,774 people in France. 47.8% are female, 52.2% are male, average age 40.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Permanent residency, Ski resort, Tinder, Kitchen garden, Decoration.
The average Skiing fan in France is 40.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Permanent residency, Ski resort, Tinder, with strongest over-indexing on Permanent residency (3× the country average). Demographically, the Skiing audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Skiing fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 40.5 |
| Estimated audience size | 5,556,774 |
Audience persona
The typical Skiing fan in France is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Permanent residency.
Skiing fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 1.33× |
| Auvergne-Rhône-Alpes | ~1.5M | 2× |
| Provence-Alpes-Côte d'Azur | ~500K | 1.3× |
| Occitanie | ~500K | 1.02× |
| Grand Est | ~500K | 1.03× |
| Nouvelle-Aquitaine | ~500K | 0.92× |
| Hauts-de-France | ~400K | 0.9× |
| Pays de la Loire | ~300K | 0.86× |
| Normandy | ~200K | 0.87× |
| Brittany | ~200K | 0.83× |
| Bourgogne-Franche-Comté | ~200K | 0.9× |
| Centre-Val de Loire | ~200K | 0.86× |
| Corsica | ~30K | 0.95× |
Top brand affinities of Skiing fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Permanent residency | 3× | Business & Career |
| Ski resort | 2.38× | Travel & Leisure |
| Tinder | 3× | Internet & Social Media |
| Kitchen garden | 3× | Home & Garden |
| Decoration | 1.95× | Home & Garden |
| Apartment | 1.5× | Business & Career |
| Volotea | 1.75× | Travel & Leisure |
| Alpine skiing | 1.93× | Sports |
| Fiberglass | 3× | Technology & Electronics |
| Improvisation | 3× | Music & Radio |
| Mango | 1.77× | Shopping |
| Broadcasting of sports events | 3× | Movies & TV |
| Le Bon Marché | 1.78× | Shopping |
| Dentistry | 3× | Business & Career |
| FIS Alpine Ski World Cup | 3.67× | Sports |
| Zoom lens | 3× | Technology & Electronics |
| Musical theatre | 1.61× | Movies & TV |
| WIND (Italy) | 3× | Technology & Electronics |
| Bicycle touring | 1.92× | Sports |
| Vanessa Bruno | 1.97× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3 |
| Community Orientation | OPEN | 1.6 |
| Risk Appetite | THRILL | 1.57 |
| Indulgence | JOY | 1.51 |
| Mindfulness | BALANCE | 1.37 |
| Sports Activity | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
See Skiing audiences in other countries
More Sport audiences in France
- Soccer (18,059,398)
- Basketball (11,539,942)
- Golf (9,893,102)
- Swimming (7,574,060)
- Rugby union (7,031,676)
Frequently asked questions
How many fans does Skiing have in France?
Skiing has an estimated audience of 5,556,774 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Skiing fans?
47.8% of Skiing fans are female, 52.2% are male, with an average age of 40.5 years.
Which brands do Skiing fans like most?
Skiing fans show strongest brand affinity for Permanent residency (3×), Ski resort (2.38×), and Tinder (3×) over the country average.
Where do Skiing fans live in France?
Skiing fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Provence-Alpes-Côte d'Azur (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Skiing fans also like?
Beyond Skiing itself, the audience over-indexes on Ski resort (2.38×), Tinder (3×), Kitchen garden (3×), and Decoration (1.95×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.