A data profile of the people who buy, follow and care about Skiing in France — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 5,556,774 people in France.
The average Skiing fan in France is 40.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Permanent residency, Ski resort, Tinder, with strongest over-indexing on Permanent residency (3× the country average).
Demographically, the Skiing audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Skiing fan in France is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Permanent residency.
The key figures that characterise the Skiing profile in France.
47.8% are female, 52.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 40.5 |
| Estimated audience size | 5,556,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Skiing audience comes from France.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
Where the Skiing audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~1.5M | 2.00× | |
| 02 | Île-de-France | ~1.5M | 1.33× | |
| 03 | Provence-Alpes-Côte d'Azur | ~500K | 1.30× | |
| 04 | Grand Est | ~500K | 1.03× | |
| 05 | Occitanie | ~500K | 1.02× | |
| 06 | Corsica | ~30K | 0.95× | |
| 07 | Nouvelle-Aquitaine | ~500K | 0.92× | |
| 08 | Hauts-de-France | ~400K | 0.90× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.90× | |
| 10 | Normandy | ~200K | 0.87× | |
| 11 | Pays de la Loire | ~300K | 0.86× | |
| 12 | Centre-Val de Loire | ~200K | 0.86× | |
| 13 | Brittany | ~200K | 0.83× |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 3.67× | ||
| 02 | Permanent residency | Business & Career | 3.00× | ||
| 03 | Tinder | Internet & Social Media | 3.00× | ||
| 04 | Kitchen garden | Home & Garden | 3.00× | ||
| 05 | Fiberglass | Technology & Electronics | 3.00× | ||
| 06 | Improvisation | Music & Radio | 3.00× | ||
| 07 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 08 | Dentistry | Business & Career | 3.00× | ||
| 09 | WIND (Italy) | Technology & Electronics | 3.00× | ||
| 10 | Zoom lens | Technology & Electronics | 3.00× | ||
| 11 | Ski resort | Travel & Leisure | 2.38× | ||
| 12 | Decoration | Home & Garden | 1.95× | ||
| 13 | Alpine skiing | Sports | 1.93× | ||
| 14 | Bicycle touring | Sports | 1.92× | ||
| 15 | Le Bon Marché | Shopping | 1.78× | ||
| 16 | Mango | Shopping | 1.77× | ||
| 17 | Volotea | Travel & Leisure | 1.75× | ||
| 18 | Musical theatre | Movies & TV | 1.61× | ||
| 19 | Habitat | Shopping | 1.60× | ||
| 20 | Apartment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.60× | |
| Risk Appetite | THRILL | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Tradition | CONSERVATISM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× |
Skiing has an estimated audience of 5,556,774 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
47.8% of Skiing fans are female, 52.2% are male, with an average age of 40.5 years.
Skiing fans show strongest brand affinity for Permanent residency (3×), Ski resort (2.38×), and Tinder (3×) over the country average.
Skiing fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Provence-Alpes-Côte d'Azur (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Skiing itself, the audience over-indexes on Ski resort (2.38×), Tinder (3×), Kitchen garden (3×), and Decoration (1.95×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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