A data profile of the people who buy, follow and care about Skiing in United Kingdom — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 5,564,663 people in United Kingdom.
The average Skiing fan in United Kingdom is 41.6 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, East of England, Yorkshire and the Humber.
Top brand affinities include Alpine skiing, Ski resort, Extreme sport, with strongest over-indexing on Alpine skiing (4.01× the country average).
Demographically, the Skiing audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Skiing fan in United Kingdom is balanced, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Skiing profile in United Kingdom.
48.6% are female, 51.4% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 41.6 |
| Estimated audience size | 5,564,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Skiing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
Where the Skiing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~900K | 1.25× | |
| 02 | West Midlands | ~300K | 1.19× | |
| 03 | Yorkshire and the Humber | ~500K | 1.18× | |
| 04 | East of England | ~500K | 1.08× | |
| 05 | South West | ~500K | 1.00× | |
| 06 | North East | ~200K | 1.00× | |
| 07 | East Midlands | ~300K | 0.77× | |
| 08 | North West | ~400K | 0.60× |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alpine skiing | Sports | 4.01× | ||
| 02 | Bouldering | Sports | 4.01× | ||
| 03 | Ski resort | Travel & Leisure | 3.37× | ||
| 04 | Rafting | Sports | 2.89× | ||
| 05 | Pandora | Fashion & Accessoires | 2.61× | ||
| 06 | Nintendo | Games | 2.46× | ||
| 07 | Gymnastics | Sports | 2.29× | ||
| 08 | Extreme sport | Sports | 2.28× | ||
| 09 | National park | Travel & Leisure | 2.08× | ||
| 10 | Diabetes mellitus awareness | Health | 2.07× | ||
| 11 | Drinking establishment | Food & Beverages | 2.01× | ||
| 12 | Backpacking (travel) | Travel & Leisure | 1.98× | ||
| 13 | Tax refund | Business & Career | 1.95× | ||
| 14 | Luxury yacht | Travel & Leisure | 1.75× | ||
| 15 | High-net-worth individual | Business & Career | 1.71× | ||
| 16 | Rory McIlroy | Sports | 1.66× | ||
| 17 | French Bulldog | Pets & Animals | 1.62× | ||
| 18 | CrossFit | Sports | 1.53× | ||
| 19 | Mountain Warehouse | Fashion & Accessoires | 1.51× | ||
| 20 | Golden Retriever | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.72× | |
| Patriotism | CONSERVATISM | 1.56× | |
| Sports Activity | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.86× |
Skiing has an estimated audience of 5,564,663 people in United Kingdom, concentrated in South East and East of England.
48.6% of Skiing fans are female, 51.4% are male, with an average age of 41.6 years.
Skiing fans show strongest brand affinity for Alpine skiing (4.01×), Ski resort (3.37×), and Extreme sport (2.28×) over the country average.
Skiing fans in United Kingdom are most concentrated in South East (reach ~900K), East of England (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Skiing itself, the audience over-indexes on Ski resort (3.37×), Extreme sport (2.28×), Gymnastics (2.29×), and Pandora (2.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.