A data profile of the people who buy, follow and care about National park in United Kingdom — modelled from more than twelve digital signal sources. National park has an estimated audience of 3,206,155 people in United Kingdom.
The average National park fan in United Kingdom is 42.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Freediving, Recreation, Lodging, with strongest over-indexing on Freediving (12.85× the country average).
Demographically, the National park audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical National park fan in United Kingdom is more female, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Freediving.
The key figures that characterise the National park profile in United Kingdom.
58.0% are female, 42.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 42.6 |
| Estimated audience size | 3,206,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide National park audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.5% |
| United Kingdom | 4.8% |
| Canada | 4.4% |
Where the National park audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.41× | |
| 02 | South East | ~500K | 1.27× | |
| 03 | South West | ~300K | 1.18× | |
| 04 | East of England | ~300K | 1.16× | |
| 05 | East Midlands | ~300K | 1.14× | |
| 06 | Greater London | ~500K | 1.13× | |
| 07 | North West | ~400K | 1.11× | |
| 08 | England | ~2.5M | 1.00× | |
| 09 | Scotland | ~300K | 0.98× | |
| 10 | North East | ~90K | 0.72× | |
| 11 | Northern Ireland | ~70K | 0.69× | |
| 12 | Yorkshire and the Humber | ~200K | 0.67× | |
| 13 | West Midlands | ~90K | 0.66× |
The strongest cross-interests of the National park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freediving | Sports | 12.85× | ||
| 02 | Survival skills | Politics & Society | 3.70× | ||
| 03 | Park | Travel & Leisure | 3.53× | ||
| 04 | Lodging | Travel & Leisure | 3.19× | ||
| 05 | Geography | Business & Career | 3.15× | ||
| 06 | Boats | Cars & Mobility | 3.00× | ||
| 07 | Individual | Politics & Society | 2.87× | ||
| 08 | Recreation | Travel & Leisure | 2.78× | ||
| 09 | National Lottery (United Kingdom) | Games | 2.57× | ||
| 10 | TUI | Travel & Leisure | 2.54× | ||
| 11 | Adventure | Travel & Leisure | 2.49× | ||
| 12 | Holiday | Travel & Leisure | 2.46× | ||
| 13 | Animal | Pets & Animals | 2.24× | ||
| 14 | Water | Food & Beverages | 2.22× | ||
| 15 | Employment | Business & Career | 2.21× | ||
| 16 | Leisure | Travel & Leisure | 2.18× | ||
| 17 | Magazines | Literature | 2.04× | ||
| 18 | Garden | Home & Garden | 2.02× | ||
| 19 | Current events | Arts & Culture | 2.00× | ||
| 20 | Hotels | Travel & Leisure | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.21× | |
| Spirituality | BALANCE | 2.05× | |
| Travelling | THRILL | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.95× | |
| Luxury Orientation | PREMIUM | 1.02× | |
| Mindfulness | BALANCE | 1.19× |
National park has an estimated audience of 3,206,155 people in United Kingdom, concentrated in England and South East.
58.0% of National park fans are female, 42.0% are male, with an average age of 42.6 years.
National park fans show strongest brand affinity for Freediving (12.85×), Recreation (2.78×), and Lodging (3.19×) over the country average.
National park fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Greater London (reach ~500K). These three regions account for the largest share of the active audience.
Beyond National park itself, the audience over-indexes on Recreation (2.78×), Lodging (3.19×), Holiday (2.46×), and Leisure (2.18×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for National park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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