Geography Audience in United Kingdom
Geography has an estimated audience of 9,576,601 people in United Kingdom. 58.6% are female, 41.4% are male, average age 45.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Hobby, Weddings, Wikipedia, Refrigerator, TripAdvisor.
The average Geography fan in United Kingdom is 45.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Hobby, Weddings, Wikipedia, with strongest over-indexing on Hobby (2.12× the country average). Demographically, the Geography audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Travelling, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Geography fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.7 |
| Estimated audience size | 9,576,601 |
Audience persona
The typical Geography fan in United Kingdom is more female, around 45.7 years old, with strong Travelling tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,182,451 | 0.83× |
| South East | 1,501,966 | 1.17× |
| Yorkshire and the Humber | 1,063,098 | 1.38× |
| Scotland | 739,658 | 0.86× |
| East of England | 732,929 | 0.84× |
| South West | 681,371 | 0.87× |
| West Midlands | 584,666 | 1.42× |
| East Midlands | 536,411 | 0.8× |
| North West | 516,913 | 0.51× |
| Wales | 513,523 | 0.94× |
| Northern Ireland | 403,652 | 1.37× |
| North East | 380,905 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 2.12× | Home & Garden |
| Weddings | 1.94× | Kids & Family |
| Wikipedia | 2.52× | Internet & Social Media |
| Refrigerator | 2.42× | Home & Garden |
| TripAdvisor | 2.06× | Travel & Leisure |
| Luxury yacht | 3.1× | Travel & Leisure |
| 1.82× | Internet & Social Media | |
| Distilled beverage | 1.73× | Food & Beverages |
| Satire | 2.47× | Literature |
| TUI | 1.78× | Travel & Leisure |
| Mobile home | 2.37× | Cars & Mobility |
| Flightradar24 | 5.13× | Travel & Leisure |
| William Hill (bookmaker) | 1.74× | Games |
| Airbnb | 1.58× | Travel & Leisure |
| Home Bargains | 1.57× | Shopping |
| Betfair | 2.12× | Games |
| Vegetable | 1.56× | Food & Beverages |
| Home business | 3.06× | Business & Career |
| Expensive Taste | 1.93× | Business & Career |
| Mango | 3.04× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.55 |
| Convenience Orientation | PREMIUM | 1.37 |
| Sustainability | BALANCE | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
| Price Sensitivity | PREMIUM | 1.25 |
| Patriotism | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
See Geography audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
Frequently asked questions
How many fans does Geography have in United Kingdom?
Geography has an estimated audience of 9,576,601 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Geography fans?
58.6% of Geography fans are female, 41.4% are male, with an average age of 45.7 years.
Which brands do Geography fans like most?
Geography fans show strongest brand affinity for Hobby (2.12×), Weddings (1.94×), and Wikipedia (2.52×) over the country average.
Where do Geography fans live in United Kingdom?
Geography fans in United Kingdom are most concentrated in England (reach 7,182,451), South East (reach 1,501,966), and Yorkshire and the Humber (reach 1,063,098). These three regions account for the largest share of the active audience.
What other brands do Geography fans also like?
Beyond Geography itself, the audience over-indexes on Weddings (1.94×), Wikipedia (2.52×), Refrigerator (2.42×), and TripAdvisor (2.06×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.