Geography Audience in Spain
Geography has an estimated audience of 6,416,712 people in Spain. 54.0% are female, 46.0% are male, average age 45.7. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Julio Iglesias, Iberia (airline).
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Geography audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Travelling.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Geography fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 45.7 |
| Estimated audience size | 6,416,712 |
Audience persona
The typical Geography fan in Spain is balanced, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.29× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Julio Iglesias | 2.91× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.17× | Technology & Electronics |
| Oncology | 5.64× | Health |
| CAC 40 | 2.53× | Business & Career |
| Stradivarius | 2.16× | Shopping |
| Nature | 1.51× | Home & Garden |
| Kundalini yoga | 4.42× | Health |
| Girona | 2.73× | Sports |
| 1.57× | Internet & Social Media | |
| Formentera | 4.71× | Travel & Leisure |
| TripAdvisor | 2.33× | Travel & Leisure |
| Aldi | 1.8× | Shopping |
| Orange | 2.4× | Technology & Electronics |
| Kitchen | 1.61× | Home & Garden |
| IBEX 35 | 1.62× | Business & Career |
| Mapfre | 2.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.33 |
| Travelling | THRILL | 1.31 |
| Need for Security | CONSERVATISM | 1.22 |
| Quality Awareness | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.14 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
See Geography audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.