A data profile of the people who buy, follow and care about Geography in Spain — modelled from more than twelve digital signal sources. Geography has an estimated audience of 6,416,712 people in Spain.
Geography has an estimated audience of 6,416,712 people in Spain. 54.0% are female, 46.0% are male, average age 45.7. Top brand affinities: IBEX 35, Wikipedia, Caixabank, Travel website, Volunteering.
Top brand affinities include IBEX 35, Wikipedia, Caixabank, with strongest over-indexing on IBEX 35 (1.66× the country average).
Demographically, the Geography audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Geography fan in Spain is balanced, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Geography profile in Spain.
54.0% are female, 46.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 45.7 |
| Estimated audience size | 6,416,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Geography audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.02× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 2.96× | ||
| 03 | Volunteering | Politics & Society | 2.30× | ||
| 04 | Travel website | Travel & Leisure | 2.04× | ||
| 05 | Political science | Business & Career | 2.04× | ||
| 06 | Video hosting service | Technology & Electronics | 2.02× | ||
| 07 | Wikipedia | Internet & Social Media | 2.00× | ||
| 08 | Lodging | Travel & Leisure | 2.00× | ||
| 09 | Charity and causes | Business & Career | 1.97× | ||
| 10 | Genetics | Kids & Family | 1.84× | ||
| 11 | Breaking news | Movies & TV | 1.80× | ||
| 12 | Innovation | Business & Career | 1.69× | ||
| 13 | MSN | News | 1.68× | ||
| 14 | Refrigerator | Home & Garden | 1.68× | ||
| 15 | IBEX 35 | Business & Career | 1.66× | ||
| 16 | Nonprofit organization | Politics & Society | 1.66× | ||
| 17 | Julio Iglesias | Music & Radio | 1.62× | ||
| 18 | Caixabank | Business & Career | 1.58× | ||
| 19 | Real property | Home & Garden | 1.57× | ||
| 20 | FilmAffinity | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Individualism | JOY | 1.54× | |
| Travelling | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Social Media Usage | JOY | 0.90× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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