A data profile of the people who buy, follow and care about Geography in India — modelled from more than twelve digital signal sources. Geography has an estimated audience of 10,048,216 people in India.
Geography has an estimated audience of 10,048,216 people in India. 23.2% are female, 76.8% are male, average age 32.8. Top brand affinities: Tibet, Videography, Psychology, Anthropology, Political science.
Top brand affinities include Tibet, Videography, Psychology, with strongest over-indexing on Tibet (5.72× the country average).
Demographically, the Geography audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Geography fan in India is more male, around 32.8 years old, with strong Mindfulness tendencies and a notable affinity for Tibet.
The key figures that characterise the Geography profile in India.
23.2% are female, 76.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 32.8 |
| Estimated audience size | 10,048,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Geography audience comes from India.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tibet | Travel & Leisure | 5.72× | ||
| 02 | Macau | Travel & Leisure | 3.97× | ||
| 03 | Videography | Internet & Social Media | 3.59× | ||
| 04 | 3D modeling | Technology & Electronics | 3.49× | ||
| 05 | Monarchy | Politics & Society | 3.26× | ||
| 06 | Political science | Business & Career | 3.13× | ||
| 07 | Anthropology | Business & Career | 3.01× | ||
| 08 | Lodging | Travel & Leisure | 2.61× | ||
| 09 | Beijing | Travel & Leisure | 2.53× | ||
| 10 | Real property | Home & Garden | 2.52× | ||
| 11 | Psychology | Business & Career | 2.08× | ||
| 12 | Himalayas | Travel & Leisure | 2.02× | ||
| 13 | Young's | Food & Beverages | 1.96× | ||
| 14 | OnePlus | Technology & Electronics | 1.92× | ||
| 15 | Wikipedia | Internet & Social Media | 1.90× | ||
| 16 | Hindustan | Politics & Society | 1.89× | ||
| 17 | Activism | Politics & Society | 1.79× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.62× | ||
| 19 | Radio | Technology & Electronics | 1.61× | ||
| 20 | Instant messaging | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.40× | |
| Quality Awareness | PREMIUM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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