A data profile of the people who buy, follow and care about Geography in Belgium — modelled from more than twelve digital signal sources. Geography has an estimated audience of 1,223,850 people in Belgium.
Geography has an estimated audience of 1,223,850 people in Belgium. 52.8% are female, 47.2% are male, average age 44.7. Top brand affinities: Google Maps, Baggage, Canada, Online newspaper, Lodging.
Top brand affinities include Google Maps, Baggage, Canada, with strongest over-indexing on Google Maps (3.06× the country average).
Demographically, the Geography audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Geography fan in Belgium is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Geography profile in Belgium.
52.8% are female, 47.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.7 |
| Estimated audience size | 1,223,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Geography audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baggage | Fashion & Accessoires | 5.38× | ||
| 02 | Google Maps | Internet & Social Media | 3.06× | ||
| 03 | Weather | Home & Garden | 2.34× | ||
| 04 | Lodging | Travel & Leisure | 2.06× | ||
| 05 | Political science | Business & Career | 1.93× | ||
| 06 | Monarchy | Politics & Society | 1.89× | ||
| 07 | Greece | Travel & Leisure | 1.84× | ||
| 08 | Online newspaper | News | 1.83× | ||
| 09 | Cultural heritage | Politics & Society | 1.77× | ||
| 10 | Creative Commons | Technology & Electronics | 1.74× | ||
| 11 | Innovation | Business & Career | 1.71× | ||
| 12 | Refrigerator | Home & Garden | 1.60× | ||
| 13 | Volunteering | Politics & Society | 1.58× | ||
| 14 | Radio | Technology & Electronics | 1.57× | ||
| 15 | Tradition | Politics & Society | 1.57× | ||
| 16 | Canada | Travel & Leisure | 1.55× | ||
| 17 | Pizza | Food & Beverages | 1.54× | ||
| 18 | Vacation rental | Travel & Leisure | 1.54× | ||
| 19 | Eurostar | Cars & Mobility | 1.51× | ||
| 20 | Sunweb | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Individualism | JOY | 1.46× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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