A data profile of the people who buy, follow and care about Sunweb in Belgium — modelled from more than twelve digital signal sources. Sunweb has an estimated audience of 1,392,290 people in Belgium.
The average Sunweb fan in Belgium is 46.5 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Ryanair, Coolblue, TUI, with strongest over-indexing on Ryanair (2.48× the country average).
Demographically, the Sunweb audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Sunweb fan in Belgium is more female, around 46.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ryanair.
The key figures that characterise the Sunweb profile in Belgium.
63.9% are female, 36.1% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 46.5 |
| Estimated audience size | 1,392,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Sunweb audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 30.1% |
| Netherlands | 29.9% |
| Denmark | 13.1% |
Where the Sunweb audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~200K | 1.35× | |
| 02 | East Flanders | ~200K | 1.24× | |
| 03 | Flemish Brabant | ~100K | 1.23× | |
| 04 | West Flanders | ~100K | 1.10× | |
| 05 | Antwerp | ~200K | 1.09× | |
| 06 | Limburg | ~70K | 1.03× | |
| 07 | Liege | ~100K | 0.99× | |
| 08 | Province of Namur | ~60K | 0.92× | |
| 09 | Walloon Brabant | ~30K | 0.86× | |
| 10 | Brussels | ~80K | 0.79× | |
| 11 | Luxembourg | ~20K | 0.43× |
The strongest cross-interests of the Sunweb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TUI | Travel & Leisure | 3.59× | ||
| 02 | Coolblue | Shopping | 3.28× | ||
| 03 | Social Deal | Politics & Society | 3.09× | ||
| 04 | Ryanair | Travel & Leisure | 2.48× | ||
| 05 | Beaches | Travel & Leisure | 2.32× | ||
| 06 | Nice | Travel & Leisure | 2.16× | ||
| 07 | Kruidvat | Shopping | 2.04× | ||
| 08 | Brussels Airlines | Travel & Leisure | 2.02× | ||
| 09 | Carrefour | Shopping | 2.00× | ||
| 10 | Bpost | Business & Career | 1.81× | ||
| 11 | Airbnb | Travel & Leisure | 1.73× | ||
| 12 | De Lijn | Cars & Mobility | 1.71× | ||
| 13 | Vacations | Travel & Leisure | 1.70× | ||
| 14 | Hotels | Travel & Leisure | 1.67× | ||
| 15 | Nature | Home & Garden | 1.64× | ||
| 16 | Brico | Home & Garden | 1.59× | ||
| 17 | Netherlands | Travel & Leisure | 1.57× | ||
| 18 | Club Brugge KV | Sports | 1.55× | ||
| 19 | Het Nieuwsblad | News | 1.53× | ||
| 20 | Dutch language | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.62× | |
| Sustainability | BALANCE | 1.46× | |
| Social Media Usage | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Design Affinity | PREMIUM | 0.86× | |
| Patriotism | CONSERVATISM | 0.94× |
Sunweb has an estimated audience of 1,392,290 people in Belgium, concentrated in Hainaut and East Flanders.
63.9% of Sunweb fans are female, 36.1% are male, with an average age of 46.5 years.
Sunweb fans show strongest brand affinity for Ryanair (2.48×), Coolblue (3.28×), and TUI (3.59×) over the country average.
Sunweb fans in Belgium are most concentrated in Hainaut (reach ~200K), East Flanders (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sunweb itself, the audience over-indexes on Coolblue (3.28×), TUI (3.59×), Kruidvat (2.04×), and Carrefour (2.0×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Sunweb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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