A data profile of the people who buy, follow and care about Beaches in Belgium — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 2,317,897 people in Belgium.
Beaches has an estimated audience of 2,317,897 people in Belgium. 59.4% are female, 40.6% are male, average age 46.2. Top brand affinities: Airbnb, Vacations, Travel Adventures, Air travel, Travel website.
Top brand affinities include Airbnb, Vacations, Travel Adventures, with strongest over-indexing on Airbnb (1.63× the country average).
Demographically, the Beaches audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Beaches fan in Belgium is more female, around 46.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Airbnb.
The key figures that characterise the Beaches profile in Belgium.
59.4% are female, 40.6% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 46.2 |
| Estimated audience size | 2,317,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Beaches audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel website | Travel & Leisure | 2.09× | ||
| 02 | Travel Adventures | Travel & Leisure | 2.06× | ||
| 03 | Travel photography | Technology & Electronics | 2.02× | ||
| 04 | Summer vacation | Travel & Leisure | 2.02× | ||
| 05 | Ecotourism | Business & Career | 2.02× | ||
| 06 | Fashion show | Fashion & Accessoires | 1.85× | ||
| 07 | Landscape photography | Technology & Electronics | 1.84× | ||
| 08 | Air travel | Travel & Leisure | 1.76× | ||
| 09 | Vacations | Travel & Leisure | 1.75× | ||
| 10 | Cruises | Travel & Leisure | 1.71× | ||
| 11 | Nature photography | Technology & Electronics | 1.70× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.66× | ||
| 13 | Airbnb | Travel & Leisure | 1.63× | ||
| 14 | Outdoor enthusiast | Sports | 1.54× | ||
| 15 | Dog walking | Pets & Animals | 1.54× | ||
| 16 | Adventure travel | Travel & Leisure | 1.53× | ||
| 17 | Lodging | Travel & Leisure | 1.52× | ||
| 18 | Self care | Health | 1.51× | ||
| 19 | Dog food | Pets & Animals | 1.51× | ||
| 20 | Self-love | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.19× | |
| Travelling | THRILL | 1.14× | |
| Patriotism | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Design Affinity | PREMIUM | 0.95× | |
| Pet Ownership | JOY | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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