A data profile of the people who buy, follow and care about Theme parks in Belgium — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 2,008,499 people in Belgium.
Theme parks has an estimated audience of 2,008,499 people in Belgium. 63.3% are female, 36.7% are male, average age 42.5. Top brand affinities: Center Parcs, Jbc, C&A, Disneyland Paris, Kiabi.
Top brand affinities include Center Parcs, Jbc, C&A, with strongest over-indexing on Center Parcs (1.88× the country average).
Demographically, the Theme parks audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Pet Ownership, Travelling.
The typical Theme parks fan in Belgium is more female, around 42.5 years old, with strong Pet Ownership tendencies and a notable affinity for Center Parcs.
The key figures that characterise the Theme parks profile in Belgium.
63.3% are female, 36.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 42.5 |
| Estimated audience size | 2,008,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Theme parks audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marc Coucke | Business & Career | 2.21× | ||
| 02 | Studio 100 | Movies & TV | 2.19× | ||
| 03 | Dreambaby | Kids & Family | 2.05× | ||
| 04 | Bonprix | Shopping | 1.98× | ||
| 05 | Gert Verhulst | Music & Radio | 1.96× | ||
| 06 | Jbc | Kids & Family | 1.89× | ||
| 07 | Center Parcs | Travel & Leisure | 1.88× | ||
| 08 | Disneyland Paris | Travel & Leisure | 1.87× | ||
| 09 | Food chain | Food & Beverages | 1.85× | ||
| 10 | Kiabi | Fashion & Accessoires | 1.81× | ||
| 11 | Parc Astérix | Travel & Leisure | 1.80× | ||
| 12 | Csc | Technology & Electronics | 1.70× | ||
| 13 | Group action | Business & Career | 1.65× | ||
| 14 | C&A | Shopping | 1.64× | ||
| 15 | Infant bodysuit | Kids & Family | 1.60× | ||
| 16 | Radio 2 | Music & Radio | 1.58× | ||
| 17 | Summer house | Travel & Leisure | 1.57× | ||
| 18 | Social Deal | Politics & Society | 1.53× | ||
| 19 | Sunweb | Travel & Leisure | 1.51× | ||
| 20 | Patrick Bruel | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.33× | |
| Travelling | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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