Rascasse Audience Intelligence

Theme parks Audience in Belgium

A data profile of the people who buy, follow and care about Theme parks in Belgium — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 2,008,499 people in Belgium.

Theme parks has an estimated audience of 2,008,499 people in Belgium. 63.3% are female, 36.7% are male, average age 42.5. Top brand affinities: Center Parcs, Jbc, C&A, Disneyland Paris, Kiabi.

Top brand affinities include Center Parcs, Jbc, C&A, with strongest over-indexing on Center Parcs (1.88× the country average).

Demographically, the Theme parks audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Pet Ownership, Travelling.

The typical Theme parks fan in Belgium is more female, around 42.5 years old, with strong Pet Ownership tendencies and a notable affinity for Center Parcs.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Theme parks profile in Belgium.

Audience size
2M
in Belgium
Gender
63.3%
36.7% male
Age
42.5
average years
Country rank
#325
Topic in Belgium
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theme parks fans

63.3% are female, 36.7% are male, average age 42.5.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Theme parks audience in Belgium
MetricValue
Female63.3%
Male36.7%
Average age42.5
Estimated audience size2,008,499
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Theme parks audience in Belgium
Age bracketShare%
16-1912%
20-2920%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Theme parks audience comes from Belgium.

Worldwide audience distribution share by country for Theme parks
CountryShare
United States23.1%
Japan8.4%
United Kingdom4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theme parks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theme parks audience
#·InterestCategoryAffinity×
01Marc CouckeBusiness & Career2.21×
02Studio 100Movies & TV2.19×
03DreambabyKids & Family2.05×
04BonprixShopping1.98×
05Gert VerhulstMusic & Radio1.96×
06JbcKids & Family1.89×
07Center ParcsTravel & Leisure1.88×
08Disneyland ParisTravel & Leisure1.87×
09Food chainFood & Beverages1.85×
10KiabiFashion & Accessoires1.81×
11Parc AstérixTravel & Leisure1.80×
12CscTechnology & Electronics1.70×
13Group actionBusiness & Career1.65×
14C&AShopping1.64×
15Infant bodysuitKids & Family1.60×
16Radio 2Music & Radio1.58×
17Summer houseTravel & Leisure1.57×
18Social DealPolitics & Society1.53×
19SunwebTravel & Leisure1.51×
20Patrick BruelMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theme parks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Theme parks audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.33×
TravellingTHRILL1.19×
Early Adopter MentalityPOWER1.07×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Theme parks audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Social Media UsageJOY0.75×
Design AffinityPREMIUM0.83×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Belgium who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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