A data profile of the people who buy, follow and care about C&A in Belgium — modelled from more than twelve digital signal sources. C&A has an estimated audience of 1,679,043 people in Belgium.
The average C&A fan in Belgium is 42.1 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include JBC, Fnac, H&M, with strongest over-indexing on JBC (3.05× the country average).
Demographically, the C&A audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical C&A fan in Belgium is more female, around 42.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for JBC.
The key figures that characterise the C&A profile in Belgium.
82.5% are female, 17.5% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 42.1 |
| Estimated audience size | 1,679,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide C&A audience comes from Belgium.
| Country | Share |
|---|---|
| Germany | 21.9% |
| Brazil | 11.7% |
| Netherlands | 7.4% |
Where the C&A audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~100K | 1.40× | |
| 02 | East Flanders | ~200K | 1.30× | |
| 03 | Flemish Brabant | ~200K | 1.26× | |
| 04 | Antwerp | ~200K | 1.19× | |
| 05 | West Flanders | ~200K | 1.11× | |
| 06 | Brussels | ~100K | 0.86× | |
| 07 | Liege | ~100K | 0.85× | |
| 08 | Province of Namur | ~70K | 0.85× | |
| 09 | Hainaut | ~100K | 0.77× | |
| 10 | Walloon Brabant | ~30K | 0.75× | |
| 11 | Luxembourg | ~30K | 0.65× |
The strongest cross-interests of the C&A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long Lashes | Beauty & Wellness | 4.16× | ||
| 02 | Easy (store) | Home & Garden | 3.50× | ||
| 03 | Düsseldorf | Travel & Leisure | 3.13× | ||
| 04 | JBC | Shopping | 3.05× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 2.92× | ||
| 06 | Bohemian style | Fashion & Accessoires | 2.66× | ||
| 07 | Fnac | Shopping | 2.57× | ||
| 08 | Health And Beauty | Beauty & Wellness | 2.45× | ||
| 09 | Stradivarius | Shopping | 2.43× | ||
| 10 | Brico Dépôt | Shopping | 2.14× | ||
| 11 | Bel&Bo | Fashion & Accessoires | 2.11× | ||
| 12 | Decoration | Home & Garden | 1.89× | ||
| 13 | H&M | Shopping | 1.86× | ||
| 14 | Uniqlo | Shopping | 1.85× | ||
| 15 | JYSK | Home & Garden | 1.82× | ||
| 16 | HEMA | Shopping | 1.77× | ||
| 17 | Deco | Home & Garden | 1.70× | ||
| 18 | Rituals | Beauty & Wellness | 1.69× | ||
| 19 | Ready-to-wear | Fashion & Accessoires | 1.65× | ||
| 20 | Zara | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.88× | |
| Travelling | THRILL | 1.37× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Design Affinity | PREMIUM | 1.00× | |
| Pet Ownership | JOY | 1.06× |
C&A's target market in Belgium covers an estimated 1,679,043 people, concentrated in East Flanders and Antwerp.
82.5% of the C&A audience are female, 17.5% are male, with an average age of 42.1 years.
C&A fans show strongest brand affinity for JBC (3.05×), Fnac (2.57×), and H&M (1.86×) over the country average.
C&A fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond C&A itself, the audience over-indexes on Fnac (2.57×), H&M (1.86×), HEMA (1.77×), and Long Lashes (4.16×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for C&A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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