A data profile of the people who buy, follow and care about JYSK in Belgium — modelled from more than twelve digital signal sources. JYSK has an estimated audience of 1,287,642 people in Belgium.
The average JYSK fan in Belgium is 43.7 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Hainaut.
Top brand affinities include IKEA, Kruidvat, Immoweb, with strongest over-indexing on IKEA (1.76× the country average).
Demographically, the JYSK audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical JYSK fan in Belgium is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the JYSK profile in Belgium.
71.5% are female, 28.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 43.7 |
| Estimated audience size | 1,287,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 31% |
Where the JYSK audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~80K | 1.29× | |
| 02 | West Flanders | ~100K | 1.23× | |
| 03 | East Flanders | ~200K | 1.14× | |
| 04 | Antwerp | ~200K | 1.14× | |
| 05 | Hainaut | ~100K | 1.07× | |
| 06 | Province of Namur | ~60K | 1.07× | |
| 07 | Flemish Brabant | ~100K | 1.03× | |
| 08 | Walloon Brabant | ~30K | 0.97× | |
| 09 | Liege | ~100K | 0.89× | |
| 10 | Brussels | ~60K | 0.66× | |
| 11 | Luxembourg | ~20K | 0.52× |
The strongest cross-interests of the JYSK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ILVA | Home & Garden | 8.12× | ||
| 02 | Leenbakker | Home & Garden | 6.48× | ||
| 03 | Zalando Lounge | Shopping | 5.33× | ||
| 04 | Bel&Bo | Fashion & Accessoires | 2.97× | ||
| 05 | Home Interiors | Home & Garden | 2.95× | ||
| 06 | Architecture & Interior Design | Home & Garden | 2.89× | ||
| 07 | Home Design | Home & Garden | 2.51× | ||
| 08 | Home Interior Design | Home & Garden | 2.23× | ||
| 09 | HEMA | Shopping | 2.13× | ||
| 10 | Deco | Home & Garden | 1.94× | ||
| 11 | Living room | Home & Garden | 1.87× | ||
| 12 | C&A | Shopping | 1.81× | ||
| 13 | H&M | Shopping | 1.78× | ||
| 14 | Bedroom | Home & Garden | 1.77× | ||
| 15 | IKEA | Home & Garden | 1.76× | ||
| 16 | Kruidvat | Shopping | 1.65× | ||
| 17 | Bol.com | Shopping | 1.63× | ||
| 18 | JBC | Shopping | 1.62× | ||
| 19 | Hubo | Shopping | 1.53× | ||
| 20 | Immoweb | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.26× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Patriotism | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Pet Ownership | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.99× |
JYSK's target market in Belgium covers an estimated 1,287,642 people, concentrated in East Flanders and Antwerp.
71.5% of the JYSK audience are female, 28.5% are male, with an average age of 43.7 years.
JYSK fans show strongest brand affinity for IKEA (1.76×), Kruidvat (1.65×), and Immoweb (1.51×) over the country average.
JYSK fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.
Beyond JYSK itself, the audience over-indexes on Kruidvat (1.65×), Immoweb (1.51×), Hubo (1.53×), and Leenbakker (6.48×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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