A data profile of the people who buy, follow and care about JBC in Belgium — modelled from more than twelve digital signal sources. JBC has an estimated audience of 1,970,711 people in Belgium.
The average JBC fan in Belgium is 40.8 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, West Flanders, Antwerp.
Top brand affinities include IKEA, C&A, H&M, with strongest over-indexing on IKEA (1.62× the country average).
Demographically, the JBC audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical JBC fan in Belgium is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the JBC profile in Belgium.
76.6% are female, 23.4% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 40.8 |
| Estimated audience size | 1,970,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 24% |
Where the JBC audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~300K | 1.91× | |
| 02 | East Flanders | ~400K | 1.88× | |
| 03 | Limburg | ~200K | 1.87× | |
| 04 | Antwerp | ~300K | 1.50× | |
| 05 | Flemish Brabant | ~200K | 1.31× | |
| 06 | Province of Namur | ~50K | 0.54× | |
| 07 | Liege | ~90K | 0.51× | |
| 08 | Luxembourg | ~20K | 0.45× | |
| 09 | Hainaut | ~80K | 0.40× | |
| 10 | Brussels | ~50K | 0.37× | |
| 11 | Walloon Brabant | ~20K | 0.30× |
The strongest cross-interests of the JBC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | C&A | Shopping | 3.05× | ||
| 02 | Bershka | Shopping | 2.14× | ||
| 03 | Primark | Shopping | 1.96× | ||
| 04 | Child development | Business & Career | 1.94× | ||
| 05 | Ready-to-wear | Fashion & Accessoires | 1.82× | ||
| 06 | Sephora | Shopping | 1.79× | ||
| 07 | HEMA | Shopping | 1.77× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.77× | ||
| 09 | H&M | Shopping | 1.76× | ||
| 10 | Retro style | Fashion & Accessoires | 1.67× | ||
| 11 | Shopping malls | Shopping | 1.66× | ||
| 12 | Uniqlo | Shopping | 1.66× | ||
| 13 | IKEA | Home & Garden | 1.62× | ||
| 14 | JYSK | Home & Garden | 1.62× | ||
| 15 | Child care | Kids & Family | 1.60× | ||
| 16 | ICI Paris XL | Shopping | 1.56× | ||
| 17 | Bol.com | Shopping | 1.55× | ||
| 18 | Fragrances | Beauty & Wellness | 1.53× | ||
| 19 | Zara | Shopping | 1.53× | ||
| 20 | Skirt | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Price Sensitivity | PREMIUM | 1.30× | |
| Creativity | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.91× | |
| Risk Appetite | THRILL | 0.94× | |
| Patriotism | CONSERVATISM | 0.94× |
JBC's target market in Belgium covers an estimated 1,970,711 people, concentrated in East Flanders and West Flanders.
76.6% of the JBC audience are female, 23.4% are male, with an average age of 40.8 years.
JBC fans show strongest brand affinity for IKEA (1.62×), C&A (3.05×), and H&M (1.76×) over the country average.
JBC fans in Belgium are most concentrated in East Flanders (reach ~400K), West Flanders (reach ~300K), and Antwerp (reach ~300K). These three regions account for the largest share of the active audience.
Beyond JBC itself, the audience over-indexes on C&A (3.05×), H&M (1.76×), Primark (1.96×), and Shopping malls (1.66×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for JBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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