A data profile of the people who buy, follow and care about Shopping malls in Belgium — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 2,156,113 people in Belgium.
The average Shopping malls fan in Belgium is 44.9 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, Flemish Brabant, Antwerp.
Top brand affinities include Kruidvat, Aldi, Lidl, with strongest over-indexing on Kruidvat (1.93× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Shopping malls fan in Belgium is more female, around 44.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Shopping malls profile in Belgium.
66.6% are female, 33.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 44.9 |
| Estimated audience size | 2,156,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Shopping malls audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 2.11× | |
| 02 | Luxembourg | ~80K | 1.38× | |
| 03 | Flemish Brabant | ~200K | 1.32× | |
| 04 | West Flanders | ~200K | 1.07× | |
| 05 | Antwerp | ~200K | 1.05× | |
| 06 | East Flanders | ~200K | 0.95× | |
| 07 | Limburg | ~90K | 0.86× | |
| 08 | Walloon Brabant | ~40K | 0.78× | |
| 09 | Liege | ~100K | 0.68× | |
| 10 | Province of Namur | ~70K | 0.67× | |
| 11 | Hainaut | ~100K | 0.54× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kiabi | Fashion & Accessoires | 2.49× | ||
| 02 | Children's clothing | Fashion & Accessoires | 2.40× | ||
| 03 | Garden furniture | Home & Garden | 2.25× | ||
| 04 | Blouse | Fashion & Accessoires | 2.22× | ||
| 05 | C&A | Shopping | 2.18× | ||
| 06 | Jbc | Kids & Family | 2.17× | ||
| 07 | Living room | Home & Garden | 1.99× | ||
| 08 | Kruidvat | Shopping | 1.93× | ||
| 09 | Intermarché | Shopping | 1.85× | ||
| 10 | Aldi | Shopping | 1.83× | ||
| 11 | Bed | Home & Garden | 1.80× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.66× | ||
| 13 | Spas | Beauty & Wellness | 1.66× | ||
| 14 | Albert Heijn | Shopping | 1.63× | ||
| 15 | H&M | Shopping | 1.62× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.57× | ||
| 17 | Lidl | Shopping | 1.55× | ||
| 18 | Hubo | Shopping | 1.54× | ||
| 19 | Apartment | Business & Career | 1.54× | ||
| 20 | Brico | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Pet Ownership | JOY | 1.23× | |
| Travelling | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Social Media Usage | JOY | 0.75× | |
| Patriotism | CONSERVATISM | 0.88× |
Shopping malls has an estimated audience of 2,156,113 people in Belgium, concentrated in Brussels and Flemish Brabant.
66.6% of Shopping malls fans are female, 33.4% are male, with an average age of 44.9 years.
Shopping malls fans show strongest brand affinity for Kruidvat (1.93×), Aldi (1.83×), and Lidl (1.55×) over the country average.
Shopping malls fans in Belgium are most concentrated in Brussels (reach ~300K), Flemish Brabant (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Aldi (1.83×), Lidl (1.55×), Hubo (1.54×), and Albert Heijn (1.63×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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