A data profile of the people who buy, follow and care about Aldi in Belgium — modelled from more than twelve digital signal sources. Aldi has an estimated audience of 7,140,672 people in Belgium.
The average Aldi fan in Belgium is 44.6 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Lidl, Colruyt (supermarket), Carrefour, with strongest over-indexing on Lidl (1.94× the country average).
Demographically, the Aldi audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Aldi fan in Belgium is more female, around 44.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lidl.
The key figures that characterise the Aldi profile in Belgium.
66.7% are female, 33.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 44.6 |
| Estimated audience size | 7,140,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Aldi audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 36.0% |
| Germany | 10.4% |
| United Kingdom | 9.9% |
Where the Aldi audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~900K | 1.29× | |
| 02 | Antwerp | ~900K | 1.23× | |
| 03 | Limburg | ~400K | 1.21× | |
| 04 | Flemish Brabant | ~700K | 1.19× | |
| 05 | West Flanders | ~700K | 1.17× | |
| 06 | Brussels | ~500K | 0.96× | |
| 07 | Liege | ~600K | 0.90× | |
| 08 | Hainaut | ~600K | 0.82× | |
| 09 | Luxembourg | ~100K | 0.81× | |
| 10 | Province of Namur | ~300K | 0.78× | |
| 11 | Walloon Brabant | ~100K | 0.63× |
The strongest cross-interests of the Aldi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 2.09× | ||
| 02 | Lidl | Shopping | 1.94× | ||
| 03 | Jumbo (supermarket) | Shopping | 1.85× | ||
| 04 | HEMA | Shopping | 1.73× | ||
| 05 | Colruyt (supermarket) | Food & Beverages | 1.72× | ||
| 06 | Handmade | Home & Garden | 1.68× | ||
| 07 | Child development | Business & Career | 1.66× | ||
| 08 | Nuclear family | Kids & Family | 1.66× | ||
| 09 | Carrefour | Shopping | 1.64× | ||
| 10 | Intermarché | Shopping | 1.61× | ||
| 11 | KPop Demon Hunters | Movies & TV | 1.60× | ||
| 12 | Home Interiors | Home & Garden | 1.58× | ||
| 13 | Dog lovers | Pets & Animals | 1.54× | ||
| 14 | Sephora | Shopping | 1.54× | ||
| 15 | Serie A | Sports | 1.54× | ||
| 16 | Manicure | Beauty & Wellness | 1.53× | ||
| 17 | DreamBaby | Kids & Family | 1.52× | ||
| 18 | Hypermarket | Shopping | 1.52× | ||
| 19 | Paris Saint-Germain | Sports | 1.50× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.16× | |
| Pet Ownership | JOY | 1.02× | |
| Design Affinity | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Sustainability | BALANCE | 0.89× |
Aldi's target market in Belgium covers an estimated 7,140,672 people, concentrated in Antwerp and East Flanders.
66.7% of the Aldi audience are female, 33.3% are male, with an average age of 44.6 years.
Aldi fans show strongest brand affinity for Lidl (1.94×), Colruyt (supermarket) (1.72×), and Carrefour (1.64×) over the country average.
Aldi fans in Belgium are most concentrated in Antwerp (reach ~900K), East Flanders (reach ~900K), and Flemish Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Aldi itself, the audience over-indexes on Colruyt (supermarket) (1.72×), Carrefour (1.64×), HEMA (1.73×), and Jumbo (supermarket) (1.85×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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