A data profile of the people who buy, follow and care about Bars in Belgium — modelled from more than twelve digital signal sources. Bars has an estimated audience of 2,548,522 people in Belgium.
The average Bars fan in Belgium is 45.8 years old, balanced, and lives primarily in Brussels.
The audience is concentrated in Brussels, Antwerp, East Flanders.
Top brand affinities include Soccer, Automobiles, Hotels, with strongest over-indexing on Soccer (1.52× the country average).
Demographically, the Bars audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Sustainability, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Bars fan in Belgium is balanced, around 45.8 years old, with strong Sustainability tendencies and a notable affinity for Soccer.
The key figures that characterise the Bars profile in Belgium.
54.2% are female, 45.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 45.8 |
| Estimated audience size | 2,548,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Bars audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~400K | 2.37× | |
| 02 | Flemish Brabant | ~300K | 1.25× | |
| 03 | West Flanders | ~200K | 1.15× | |
| 04 | Antwerp | ~300K | 1.04× | |
| 05 | East Flanders | ~300K | 1.03× | |
| 06 | Luxembourg | ~60K | 0.87× | |
| 07 | Walloon Brabant | ~50K | 0.78× | |
| 08 | Liege | ~200K | 0.72× | |
| 09 | Province of Namur | ~80K | 0.66× | |
| 10 | Limburg | ~70K | 0.62× | |
| 11 | Hainaut | ~100K | 0.55× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightclubs | Music & Radio | 2.04× | ||
| 02 | Wine | Food & Beverages | 1.70× | ||
| 03 | Parties | Music & Radio | 1.66× | ||
| 04 | Beer | Food & Beverages | 1.66× | ||
| 05 | Rock music | Music & Radio | 1.65× | ||
| 06 | Concerts | Music & Radio | 1.63× | ||
| 07 | Coffee | Food & Beverages | 1.62× | ||
| 08 | Grote Markt | Music & Radio | 1.62× | ||
| 09 | Alcoholic beverages | Food & Beverages | 1.57× | ||
| 10 | Hotels | Travel & Leisure | 1.55× | ||
| 11 | Politics | Politics & Society | 1.54× | ||
| 12 | RTBF | Movies & TV | 1.54× | ||
| 13 | Spas | Beauty & Wellness | 1.54× | ||
| 14 | Barbecue | Food & Beverages | 1.54× | ||
| 15 | Pop music | Music & Radio | 1.53× | ||
| 16 | Fast food | Food & Beverages | 1.53× | ||
| 17 | Soccer | Sports | 1.52× | ||
| 18 | Dance | Business & Career | 1.52× | ||
| 19 | Automobiles | Cars & Mobility | 1.51× | ||
| 20 | Recipes | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.38× | |
| Social Media Usage | JOY | 1.06× | |
| Urban Lifestyle | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Design Affinity | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.89× |
Bars has an estimated audience of 2,548,522 people in Belgium, concentrated in Brussels and Antwerp.
54.2% of Bars fans are female, 45.8% are male, with an average age of 45.8 years.
Bars fans show strongest brand affinity for Soccer (1.52×), Automobiles (1.51×), and Hotels (1.55×) over the country average.
Bars fans in Belgium are most concentrated in Brussels (reach ~400K), Antwerp (reach ~300K), and East Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bars itself, the audience over-indexes on Automobiles (1.51×), Hotels (1.55×), Rock music (1.65×), and Alcoholic beverages (1.57×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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