A data profile of the people who buy, follow and care about Recipes in Belgium — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 3,402,219 people in Belgium.
The average Recipes fan in Belgium is 46.4 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Baking, Grandparent, Dish (food), with strongest over-indexing on Baking (1.5× the country average).
Demographically, the Recipes audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Recipes fan in Belgium is more female, around 46.4 years old, with strong Pet Ownership tendencies and a notable affinity for Baking.
The key figures that characterise the Recipes profile in Belgium.
62.6% are female, 37.4% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 46.4 |
| Estimated audience size | 3,402,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Recipes audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~400K | 1.64× | |
| 02 | Flemish Brabant | ~500K | 1.58× | |
| 03 | East Flanders | ~500K | 1.34× | |
| 04 | Antwerp | ~500K | 1.34× | |
| 05 | Limburg | ~200K | 1.03× | |
| 06 | West Flanders | ~300K | 1.02× | |
| 07 | Walloon Brabant | ~80K | 0.91× | |
| 08 | Luxembourg | ~80K | 0.89× | |
| 09 | Province of Namur | ~100K | 0.84× | |
| 10 | Liege | ~200K | 0.78× | |
| 11 | Hainaut | ~300K | 0.73× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grandparent | Kids & Family | 1.79× | ||
| 02 | Bonprix | Shopping | 1.75× | ||
| 03 | Kitchen garden | Home & Garden | 1.69× | ||
| 04 | Grand-Mère, Quebec | Travel & Leisure | 1.68× | ||
| 05 | Astuces de grand-mère. | Travel & Leisure | 1.67× | ||
| 06 | Permaculture | Home & Garden | 1.66× | ||
| 07 | Tarot card games | Health | 1.66× | ||
| 08 | Dish (food) | Food & Beverages | 1.65× | ||
| 09 | Weight Watchers | Food & Beverages | 1.60× | ||
| 10 | Chocolate brownie | Food & Beverages | 1.55× | ||
| 11 | Patrick Bruel | Music & Radio | 1.54× | ||
| 12 | Cupcake | Food & Beverages | 1.53× | ||
| 13 | Ciutat Vella | Travel & Leisure | 1.53× | ||
| 14 | Retriever | Pets & Animals | 1.52× | ||
| 15 | Calcium | Health | 1.52× | ||
| 16 | Patrick Sébastien | Movies & TV | 1.51× | ||
| 17 | Baking | Food & Beverages | 1.50× | ||
| 18 | Bel RTL | Movies & TV | 1.50× | ||
| 19 | French tarot | Politics & Society | 1.50× | ||
| 20 | Pesto | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.09× | |
| Travelling | THRILL | 0.75× | |
| Design Affinity | PREMIUM | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.52× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Patriotism | CONSERVATISM | 0.62× |
Recipes has an estimated audience of 3,402,219 people in Belgium, concentrated in East Flanders and Antwerp.
62.6% of Recipes fans are female, 37.4% are male, with an average age of 46.4 years.
Recipes fans show strongest brand affinity for Baking (1.5×), Grandparent (1.79×), and Dish (food) (1.65×) over the country average.
Recipes fans in Belgium are most concentrated in East Flanders (reach ~500K), Antwerp (reach ~500K), and Flemish Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Grandparent (1.79×), Dish (food) (1.65×), Patrick Bruel (1.54×), and Cupcake (1.53×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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