A data profile of the people who buy, follow and care about Recipes in France — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 16,692,230 people in France.
The average Recipes fan in France is 45.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Kiabi, vertbaudet, Christina Ricci, with strongest over-indexing on Kiabi (1.82× the country average).
Demographically, the Recipes audience skews more female with an average age of 45.6, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Recipes fan in France is more female, around 45.6 years old, with strong DIY Mentality tendencies and a notable affinity for Kiabi.
The key figures that characterise the Recipes profile in France.
63.6% are female, 36.4% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 45.6 |
| Estimated audience size | 16,692,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Recipes audience comes from France.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~5.5M | 1.78× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.15× | |
| 03 | Auvergne-Rhône-Alpes | ~2M | 1.12× | |
| 04 | Grand Est | ~1.5M | 1.12× | |
| 05 | Occitanie | ~1.5M | 1.08× | |
| 06 | Hauts-de-France | ~1.5M | 1.06× | |
| 07 | Nouvelle-Aquitaine | ~1.5M | 1.02× | |
| 08 | Corsica | ~80K | 0.91× | |
| 09 | Pays de la Loire | ~800K | 0.89× | |
| 10 | Brittany | ~700K | 0.88× | |
| 11 | Centre-Val de Loire | ~600K | 0.88× | |
| 12 | Bourgogne-Franche-Comté | ~600K | 0.86× | |
| 13 | Normandy | ~700K | 0.85× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 3.02× | ||
| 02 | Miou-Miou | Movies & TV | 2.41× | ||
| 03 | Elsa Zylberstein | Movies & TV | 2.27× | ||
| 04 | Bonprix | Shopping | 2.04× | ||
| 05 | university maryland | Business & Career | 1.91× | ||
| 06 | Mahjong | Games | 1.89× | ||
| 07 | Thermomix | Home & Garden | 1.84× | ||
| 08 | Gautier Capuçon | Music & Radio | 1.84× | ||
| 09 | Kiabi | Fashion & Accessoires | 1.82× | ||
| 10 | Nin, Croatia | Travel & Leisure | 1.80× | ||
| 11 | Moulinex | Home & Garden | 1.75× | ||
| 12 | Michèle Laroque | Movies & TV | 1.71× | ||
| 13 | vertbaudet | Fashion & Accessoires | 1.65× | ||
| 14 | Dish (food) | Food & Beverages | 1.64× | ||
| 15 | IBooks | Technology & Electronics | 1.63× | ||
| 16 | Ciutat Vella | Travel & Leisure | 1.62× | ||
| 17 | Yayoi Kusama | Arts & Culture | 1.60× | ||
| 18 | ICloud | Technology & Electronics | 1.52× | ||
| 19 | Fork | Home & Garden | 1.51× | ||
| 20 | High-net-worth individual | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.98× | |
| Creativity | OPEN | 0.97× | |
| Indulgence | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.53× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Early Adopter Mentality | POWER | 0.58× |
Recipes has an estimated audience of 16,692,230 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
63.6% of Recipes fans are female, 36.4% are male, with an average age of 45.6 years.
Recipes fans show strongest brand affinity for Kiabi (1.82×), vertbaudet (1.65×), and Christina Ricci (3.02×) over the country average.
Recipes fans in France are most concentrated in Île-de-France (reach ~5.5M), Auvergne-Rhône-Alpes (reach ~2M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on vertbaudet (1.65×), Christina Ricci (3.02×), Dish (food) (1.64×), and ICloud (1.52×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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