Recipes Audience in France
Recipes has an estimated audience of 16,692,230 people in France. 63.6% are female, 36.4% are male, average age 45.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Kiabi, vertbaudet, Christina Ricci, Dish (food), ICloud.
The average Recipes fan in France is 45.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Kiabi, vertbaudet, Christina Ricci, with strongest over-indexing on Kiabi (1.82× the country average). Demographically, the Recipes audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Recipes fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 45.6 |
| Estimated audience size | 16,692,230 |
Audience persona
The typical Recipes fan in France is more female, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for Kiabi.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 5,392,779 | 1.8× |
| Auvergne-Rhône-Alpes | 2,232,802 | 1.14× |
| Hauts-de-France | 1,576,024 | 1.07× |
| Occitanie | 1,571,864 | 1.09× |
| Grand Est | 1,546,122 | 1.14× |
| Nouvelle-Aquitaine | 1,501,749 | 1.02× |
| Provence-Alpes-Côte d'Azur | 1,461,503 | 1.18× |
| Pays de la Loire | 787,420 | 0.85× |
| Brittany | 685,741 | 0.84× |
| Normandy | 639,971 | 0.79× |
| Bourgogne-Franche-Comté | 528,278 | 0.78× |
| Centre-Val de Loire | 507,800 | 0.81× |
| Corsica | 39,717 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kiabi | 1.82× | Fashion & Accessoires |
| vertbaudet | 1.65× | Fashion & Accessoires |
| Christina Ricci | 3.02× | Movies & TV |
| Dish (food) | 1.64× | Food & Beverages |
| ICloud | 1.52× | Technology & Electronics |
| Thermomix | 1.84× | Home & Garden |
| Miou-Miou | 2.41× | Movies & TV |
| Fork | 1.51× | Home & Garden |
| Bonprix | 2.04× | Shopping |
| university maryland | 1.91× | Business & Career |
| Moulinex | 1.75× | Home & Garden |
| Ciutat Vella | 1.62× | Travel & Leisure |
| Elsa Zylberstein | 2.27× | Movies & TV |
| High-net-worth individual | 1.5× | Business & Career |
| Nin, Croatia | 1.8× | Travel & Leisure |
| Mahjong | 1.89× | Games |
| Camaïeu (company) | 1.51× | Fashion & Accessoires |
| Tupperware | 1.61× | Home & Garden |
| Tarot card games | 1.53× | Health |
| Pacifier | 1.55× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.39 |
| Extroversion | THRILL | 1.21 |
| Price Sensitivity | PREMIUM | 1.09 |
| Patriotism | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 0.93 |
| Family Orientation | CONSERVATISM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
See Recipes audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Recipes have in France?
Recipes has an estimated audience of 16,692,230 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Recipes fans?
63.6% of Recipes fans are female, 36.4% are male, with an average age of 45.6 years.
Which brands do Recipes fans like most?
Recipes fans show strongest brand affinity for Kiabi (1.82×), vertbaudet (1.65×), and Christina Ricci (3.02×) over the country average.
Where do Recipes fans live in France?
Recipes fans in France are most concentrated in Île-de-France (reach 5,392,779), Auvergne-Rhône-Alpes (reach 2,232,802), and Hauts-de-France (reach 1,576,024). These three regions account for the largest share of the active audience.
What other brands do Recipes fans also like?
Beyond Recipes itself, the audience over-indexes on vertbaudet (1.65×), Christina Ricci (3.02×), Dish (food) (1.64×), and ICloud (1.52×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.