Recipes Audience in Italy
Recipes has an estimated audience of 23,886,642 people in Italy. 61.4% are female, 38.6% are male, average age 45.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Conad, 3BMeteo, Culinary art, Ciutat Vella, Dish (food).
The average Recipes fan in Italy is 45.7 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Conad, 3BMeteo, Culinary art, with strongest over-indexing on Conad (1.53× the country average). Demographically, the Recipes audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Recipes fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 45.7 |
| Estimated audience size | 23,886,642 |
Audience persona
The typical Recipes fan in Italy is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Conad.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,129,665 | 1.46× |
| Lazio | 3,756,203 | 1.28× |
| Campania | 2,549,495 | 0.95× |
| Veneto | 2,344,990 | 1.24× |
| Emilia-Romagna | 2,262,154 | 1.16× |
| Sicilia | 2,194,761 | 1.06× |
| Tuscany | 2,096,269 | 1.32× |
| Piedmont | 1,952,255 | 1.1× |
| Puglia | 1,476,900 | 0.9× |
| Liguria | 649,578 | 0.97× |
| Trentino-Alto Adige/Südtirol | 612,905 | 1.36× |
| Calabria | 557,211 | 0.76× |
| Friuli-Venezia Giulia | 542,898 | 1.21× |
| Sardinia | 508,064 | 0.76× |
| Marche | 456,599 | 0.77× |
| Abruzzo | 370,927 | 0.7× |
| Umbria | 344,496 | 0.89× |
| Basilicata | 137,555 | 0.63× |
| Molise | 71,597 | 0.63× |
| Aosta Valley | 51,440 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conad | 1.53× | Shopping |
| 3BMeteo | 1.55× | News |
| Culinary art | 1.73× | Arts & Culture |
| Ciutat Vella | 2.14× | Travel & Leisure |
| Dish (food) | 1.85× | Food & Beverages |
| Saffron | 2.15× | Food & Beverages |
| Sweetness | 1.55× | Food & Beverages |
| Ali | 1.79× | Politics & Society |
| Kindergarten | 1.54× | Kids & Family |
| Frying pan | 1.91× | Home & Garden |
| Yellow (Color) | 1.51× | Home & Garden |
| Acqua & Sapone | 1.64× | Beauty & Wellness |
| Grandparent | 1.9× | Kids & Family |
| Linens | 1.55× | Home & Garden |
| Sewing machine | 1.51× | Home & Garden |
| La Cucina Italiana | 1.8× | Food & Beverages |
| Silence | 1.54× | Health |
| Detergent | 1.58× | Home & Garden |
| Hairbrush | 1.56× | Beauty & Wellness |
| Pension | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.08 |
| Extroversion | THRILL | 1.03 |
| Indulgence | JOY | 0.99 |
| Pet Ownership | JOY | 0.96 |
| Price Sensitivity | PREMIUM | 0.96 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
See Recipes audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Recipes have in Italy?
Recipes has an estimated audience of 23,886,642 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Recipes fans?
61.4% of Recipes fans are female, 38.6% are male, with an average age of 45.7 years.
Which brands do Recipes fans like most?
Recipes fans show strongest brand affinity for Conad (1.53×), 3BMeteo (1.55×), and Culinary art (1.73×) over the country average.
Where do Recipes fans live in Italy?
Recipes fans in Italy are most concentrated in Lombardy (reach 6,129,665), Lazio (reach 3,756,203), and Campania (reach 2,549,495). These three regions account for the largest share of the active audience.
What other brands do Recipes fans also like?
Beyond Recipes itself, the audience over-indexes on 3BMeteo (1.55×), Culinary art (1.73×), Ciutat Vella (2.14×), and Dish (food) (1.85×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.