A data profile of the people who buy, follow and care about Recipes in Italy — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 23,886,642 people in Italy.
The average Recipes fan in Italy is 45.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Conad, 3BMeteo, Culinary art, with strongest over-indexing on Conad (1.53× the country average).
Demographically, the Recipes audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Creativity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Recipes fan in Italy is more female, around 45.7 years old, with strong Creativity tendencies and a notable affinity for Conad.
The key figures that characterise the Recipes profile in Italy.
61.4% are female, 38.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 45.7 |
| Estimated audience size | 23,886,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Recipes audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~6M | 1.43× | |
| 02 | Lazio | ~3.5M | 1.25× | |
| 03 | Tuscany | ~2M | 1.25× | |
| 04 | Veneto | ~2.5M | 1.20× | |
| 05 | Trentino-Alto Adige/Südtirol | ~500K | 1.19× | |
| 06 | Emilia-Romagna | ~2M | 1.13× | |
| 07 | Friuli-Venezia Giulia | ~500K | 1.10× | |
| 08 | Piedmont | ~2M | 1.08× | |
| 09 | Sicilia | ~2M | 1.04× | |
| 10 | Liguria | ~700K | 0.98× | |
| 11 | Aosta Valley | ~60K | 0.98× | |
| 12 | Campania | ~2.5M | 0.96× | |
| 13 | Umbria | ~400K | 0.96× | |
| 14 | Molise | ~100K | 0.96× | |
| 15 | Basilicata | ~200K | 0.94× | |
| 16 | Puglia | ~1.5M | 0.93× | |
| 17 | Calabria | ~700K | 0.90× | |
| 18 | Sardinia | ~600K | 0.89× | |
| 19 | Marche | ~500K | 0.89× | |
| 20 | Abruzzo | ~500K | 0.89× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saffron | Food & Beverages | 2.15× | ||
| 02 | Ciutat Vella | Travel & Leisure | 2.14× | ||
| 03 | Frying pan | Home & Garden | 1.91× | ||
| 04 | Grandparent | Kids & Family | 1.90× | ||
| 05 | Dish (food) | Food & Beverages | 1.85× | ||
| 06 | La Cucina Italiana | Food & Beverages | 1.80× | ||
| 07 | Ali | Politics & Society | 1.79× | ||
| 08 | Culinary art | Arts & Culture | 1.73× | ||
| 09 | Acqua & Sapone | Beauty & Wellness | 1.64× | ||
| 10 | Detergent | Home & Garden | 1.58× | ||
| 11 | Hairbrush | Beauty & Wellness | 1.56× | ||
| 12 | 3BMeteo | News | 1.55× | ||
| 13 | Sweetness | Food & Beverages | 1.55× | ||
| 14 | Linens | Home & Garden | 1.55× | ||
| 15 | Kindergarten | Kids & Family | 1.54× | ||
| 16 | Silence | Health | 1.54× | ||
| 17 | Conad | Shopping | 1.53× | ||
| 18 | Yellow (Color) | Home & Garden | 1.51× | ||
| 19 | Sewing machine | Home & Garden | 1.51× | ||
| 20 | Pension | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.13× | |
| Quality Awareness | PREMIUM | 1.02× | |
| Pet Ownership | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Early Adopter Mentality | POWER | 0.67× |
Recipes has an estimated audience of 23,886,642 people in Italy, concentrated in Lombardy and Lazio.
61.4% of Recipes fans are female, 38.6% are male, with an average age of 45.7 years.
Recipes fans show strongest brand affinity for Conad (1.53×), 3BMeteo (1.55×), and Culinary art (1.73×) over the country average.
Recipes fans in Italy are most concentrated in Lombardy (reach ~6M), Lazio (reach ~3.5M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on 3BMeteo (1.55×), Culinary art (1.73×), Ciutat Vella (2.14×), and Dish (food) (1.85×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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