A data profile of the people who buy, follow and care about Sewing machine in Italy — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 4,338,236 people in Italy.
The average Sewing machine fan in Italy is 45.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Sewing, Crochet, Knitting, with strongest over-indexing on Sewing (10.36× the country average).
Demographically, the Sewing machine audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sewing machine fan in Italy is more female, around 45.3 years old, with strong Creativity tendencies and a notable affinity for Sewing.
The key figures that characterise the Sewing machine profile in Italy.
79.9% are female, 20.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 45.3 |
| Estimated audience size | 4,338,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Sewing machine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.6% |
| Brazil | 7.9% |
| Japan | 7.8% |
Where the Sewing machine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.49× | |
| 02 | Veneto | ~400K | 1.18× | |
| 03 | Emilia-Romagna | ~400K | 1.11× | |
| 04 | Tuscany | ~300K | 1.11× | |
| 05 | Lazio | ~600K | 1.05× | |
| 06 | Friuli-Venezia Giulia | ~80K | 1.04× | |
| 07 | Trentino-Alto Adige/Südtirol | ~80K | 1.03× | |
| 08 | Molise | ~20K | 1.02× | |
| 09 | Aosta Valley | ~10K | 1.02× | |
| 10 | Basilicata | ~40K | 0.99× | |
| 11 | Piedmont | ~300K | 0.98× | |
| 12 | Campania | ~500K | 0.96× | |
| 13 | Umbria | ~70K | 0.96× | |
| 14 | Abruzzo | ~90K | 0.95× | |
| 15 | Sicilia | ~400K | 0.94× | |
| 16 | Puglia | ~300K | 0.94× | |
| 17 | Liguria | ~100K | 0.94× | |
| 18 | Sardinia | ~100K | 0.94× | |
| 19 | Marche | ~100K | 0.94× | |
| 20 | Calabria | ~100K | 0.93× |
The strongest cross-interests of the Sewing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Machine embroidery | Home & Garden | 21.16× | ||
| 02 | Textile manufacturing | Business & Career | 20.22× | ||
| 03 | Sewing Club | Kids & Family | 19.50× | ||
| 04 | Quilt | Home & Garden | 13.48× | ||
| 05 | Sewing needle | Home & Garden | 12.97× | ||
| 06 | Knitting needle | Fashion & Accessoires | 12.33× | ||
| 07 | Knitting pattern | Fashion & Accessoires | 11.59× | ||
| 08 | Cross-stitch | Home & Garden | 11.18× | ||
| 09 | Sewing | Home & Garden | 10.36× | ||
| 10 | Needlework | Home & Garden | 10.11× | ||
| 11 | Textile arts | Arts & Culture | 9.42× | ||
| 12 | Tablecloth | Home & Garden | 8.91× | ||
| 13 | Quilting | Home & Garden | 8.88× | ||
| 14 | Crochet | Home & Garden | 8.46× | ||
| 15 | Weaving | Fashion & Accessoires | 8.07× | ||
| 16 | Knitting | Home & Garden | 7.59× | ||
| 17 | Yarn | Fashion & Accessoires | 7.12× | ||
| 18 | Embroidery | Home & Garden | 7.00× | ||
| 19 | Pattern (sewing) | Home & Garden | 6.63× | ||
| 20 | Textile industry | Fashion & Accessoires | 5.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.99× | |
| Tradition | CONSERVATISM | 1.58× | |
| DIY Mentality | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.51× | |
| Early Adopter Mentality | POWER | 0.56× | |
| Patriotism | CONSERVATISM | 0.60× |
Sewing machine has an estimated audience of 4,338,236 people in Italy, concentrated in Lombardy and Lazio.
79.9% of Sewing machine fans are female, 20.1% are male, with an average age of 45.3 years.
Sewing machine fans show strongest brand affinity for Sewing (10.36×), Crochet (8.46×), and Knitting (7.59×) over the country average.
Sewing machine fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sewing machine itself, the audience over-indexes on Crochet (8.46×), Knitting (7.59×), Knitting needle (12.33×), and Yarn (7.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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