A data profile of the people who buy, follow and care about Sewing machine in Spain — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 2,864,216 people in Spain.
The average Sewing machine fan in Spain is 47.1 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Knitting needle, Cross-stitch, Quilt, with strongest over-indexing on Knitting needle (19.27× the country average).
Demographically, the Sewing machine audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sewing machine fan in Spain is more female, around 47.1 years old, with strong Creativity tendencies and a notable affinity for Knitting needle.
The key figures that characterise the Sewing machine profile in Spain.
81.4% are female, 18.6% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 47.1 |
| Estimated audience size | 2,864,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 38% |
of the worldwide Sewing machine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.6% |
| Brazil | 7.9% |
| Japan | 7.8% |
Where the Sewing machine audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~800K | 1.47× | |
| 02 | Comunidad Valenciana | ~400K | 1.18× | |
| 03 | Community of Madrid | ~600K | 1.17× | |
| 04 | Region of Murcia | ~100K | 1.09× | |
| 05 | Balearic Islands | ~80K | 1.06× | |
| 06 | Canary Islands | ~200K | 1.05× | |
| 07 | La Rioja | ~20K | 1.04× | |
| 08 | Andalusia | ~600K | 1.03× | |
| 09 | Aragon | ~80K | 1.02× | |
| 10 | Basque Autonomous Country | ~100K | 1.00× | |
| 11 | Navarre | ~40K | 0.98× | |
| 12 | Cantabria | ~30K | 0.97× | |
| 13 | Extremadura | ~60K | 0.95× | |
| 14 | Principality of Asturias | ~60K | 0.94× | |
| 15 | Galicia | ~100K | 0.92× | |
| 16 | Castile and León | ~100K | 0.91× | |
| 17 | Castilla-La Mancha | ~100K | 0.91× |
The strongest cross-interests of the Sewing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discovery Kids (Latin America) | Kids & Family | 32.52× | ||
| 02 | Warp knitting | Kids & Family | 31.97× | ||
| 03 | Sewing Club | Kids & Family | 30.13× | ||
| 04 | Woven fabric | Home & Garden | 25.95× | ||
| 05 | Cross-stitch | Home & Garden | 21.76× | ||
| 06 | Quilt | Home & Garden | 21.12× | ||
| 07 | Ravelry | Internet & Social Media | 20.79× | ||
| 08 | Quilting | Home & Garden | 20.05× | ||
| 09 | Knitting needle | Fashion & Accessoires | 19.27× | ||
| 10 | Knitting pattern | Fashion & Accessoires | 18.65× | ||
| 11 | Sewing needle | Home & Garden | 16.34× | ||
| 12 | Cashmere wool | Fashion & Accessoires | 12.50× | ||
| 13 | Textile arts | Arts & Culture | 10.27× | ||
| 14 | Embroidery | Home & Garden | 10.03× | ||
| 15 | Weaving | Fashion & Accessoires | 9.73× | ||
| 16 | Knitting | Home & Garden | 9.48× | ||
| 17 | Pattern (sewing) | Home & Garden | 9.02× | ||
| 18 | Sewing | Home & Garden | 8.98× | ||
| 19 | Yarn | Fashion & Accessoires | 8.39× | ||
| 20 | Crochet | Home & Garden | 8.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 3.74× | |
| Design Affinity | PREMIUM | 2.06× | |
| DIY Mentality | THRILL | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.92× |
Sewing machine has an estimated audience of 2,864,216 people in Spain, concentrated in Catalonia and Andalusia.
81.4% of Sewing machine fans are female, 18.6% are male, with an average age of 47.1 years.
Sewing machine fans show strongest brand affinity for Knitting needle (19.27×), Cross-stitch (21.76×), and Quilt (21.12×) over the country average.
Sewing machine fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Sewing machine itself, the audience over-indexes on Cross-stitch (21.76×), Quilt (21.12×), Sewing (8.98×), and Knitting (9.48×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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