Sewing Audience in Spain
Sewing has an estimated audience of 5,732,179 people in Spain. 80.2% are female, 19.8% are male, average age 46.9. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Knitting needle, Yarn, Pattern (sewing), Sewing machine, Knitting.
The average Sewing fan in Spain is 46.9 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Knitting needle, Yarn, Pattern (sewing), with strongest over-indexing on Knitting needle (11.42× the country average). Demographically, the Sewing audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sewing fans
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 46.9 |
| Estimated audience size | 5,732,179 |
Audience persona
The typical Sewing fan in Spain is more female, around 46.9 years old, with strong Creativity tendencies and a notable affinity for Knitting needle.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,297,330 | 1.25× |
| Community of Madrid | 1,045,003 | 1.08× |
| Andalusia | 976,969 | 0.87× |
| Comunidad Valenciana | 687,892 | 1.07× |
| Galicia | 293,206 | 1.09× |
| Basque Autonomous Country | 284,471 | 1.33× |
| Castile and León | 252,409 | 1.01× |
| Canary Islands | 233,571 | 0.82× |
| Castilla-La Mancha | 207,062 | 0.89× |
| Aragon | 199,323 | 1.32× |
| Region of Murcia | 187,044 | 0.95× |
| Balearic Islands | 130,568 | 0.81× |
| Principality of Asturias | 104,384 | 0.77× |
| Extremadura | 83,075 | 0.67× |
| Navarre | 70,975 | 0.99× |
| Cantabria | 51,534 | 0.71× |
| La Rioja | 51,017 | 1.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knitting needle | 11.42× | Fashion & Accessoires |
| Yarn | 7.21× | Fashion & Accessoires |
| Pattern (sewing) | 8.78× | Home & Garden |
| Sewing machine | 7.8× | Home & Garden |
| Knitting | 5.32× | Home & Garden |
| Crochet | 5.34× | Home & Garden |
| Quilting | 10.22× | Home & Garden |
| Quilt | 8.79× | Home & Garden |
| Weaving | 5.87× | Fashion & Accessoires |
| Knitting pattern | 10.76× | Fashion & Accessoires |
| Ravelry | 10.77× | Internet & Social Media |
| Textile arts | 6.4× | Arts & Culture |
| Embroidery | 4.28× | Home & Garden |
| Wool | 3.85× | Fashion & Accessoires |
| Sewing needle | 8.83× | Home & Garden |
| Crochet hook | 8.01× | Home & Garden |
| Textile industry | 4.99× | Fashion & Accessoires |
| Cross-stitch | 5.72× | Home & Garden |
| Handicraft | 1.94× | Home & Garden |
| Fiber | 3.74× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.3 |
| Design Affinity | PREMIUM | 1.8 |
| DIY Mentality | THRILL | 1.72 |
| Pet Ownership | JOY | 1.29 |
| Community Orientation | OPEN | 1.28 |
| Mindfulness | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 7.4% |
| Japan | 6.8% |
See Sewing audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Sewing have in Spain?
Sewing has an estimated audience of 5,732,179 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Sewing fans?
80.2% of Sewing fans are female, 19.8% are male, with an average age of 46.9 years.
Which brands do Sewing fans like most?
Sewing fans show strongest brand affinity for Knitting needle (11.42×), Yarn (7.21×), and Pattern (sewing) (8.78×) over the country average.
Where do Sewing fans live in Spain?
Sewing fans in Spain are most concentrated in Catalonia (reach 1,297,330), Community of Madrid (reach 1,045,003), and Andalusia (reach 976,969). These three regions account for the largest share of the active audience.
What other brands do Sewing fans also like?
Beyond Sewing itself, the audience over-indexes on Yarn (7.21×), Pattern (sewing) (8.78×), Sewing machine (7.8×), and Knitting (5.32×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.