A data profile of the people who buy, follow and care about Sewing in Spain — modelled from more than twelve digital signal sources. Sewing has an estimated audience of 5,732,179 people in Spain.
The average Sewing fan in Spain is 46.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Knitting needle, Yarn, Pattern (sewing), with strongest over-indexing on Knitting needle (11.42× the country average).
Demographically, the Sewing audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sewing fan in Spain is more female, around 46.9 years old, with strong Creativity tendencies and a notable affinity for Knitting needle.
The key figures that characterise the Sewing profile in Spain.
80.2% are female, 19.8% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 46.9 |
| Estimated audience size | 5,732,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Sewing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 7.4% |
| Japan | 6.8% |
Where the Sewing audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~300K | 1.25× | |
| 02 | Catalonia | ~1.5M | 1.23× | |
| 03 | Aragon | ~200K | 1.18× | |
| 04 | La Rioja | ~40K | 1.09× | |
| 05 | Community of Madrid | ~1M | 1.07× | |
| 06 | Galicia | ~300K | 1.07× | |
| 07 | Comunidad Valenciana | ~700K | 1.06× | |
| 08 | Castile and León | ~300K | 1.01× | |
| 09 | Navarre | ~70K | 1.00× | |
| 10 | Region of Murcia | ~200K | 0.98× | |
| 11 | Castilla-La Mancha | ~200K | 0.94× | |
| 12 | Cantabria | ~70K | 0.92× | |
| 13 | Principality of Asturias | ~100K | 0.91× | |
| 14 | Balearic Islands | ~100K | 0.90× | |
| 15 | Extremadura | ~100K | 0.90× | |
| 16 | Andalusia | ~1M | 0.89× | |
| 17 | Canary Islands | ~300K | 0.88× |
The strongest cross-interests of the Sewing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 11.42× | ||
| 02 | Ravelry | Internet & Social Media | 10.77× | ||
| 03 | Knitting pattern | Fashion & Accessoires | 10.76× | ||
| 04 | Quilting | Home & Garden | 10.22× | ||
| 05 | Sewing needle | Home & Garden | 8.83× | ||
| 06 | Quilt | Home & Garden | 8.79× | ||
| 07 | Pattern (sewing) | Home & Garden | 8.78× | ||
| 08 | Crochet hook | Home & Garden | 8.01× | ||
| 09 | Sewing machine | Home & Garden | 7.80× | ||
| 10 | Yarn | Fashion & Accessoires | 7.21× | ||
| 11 | Textile arts | Arts & Culture | 6.40× | ||
| 12 | Weaving | Fashion & Accessoires | 5.87× | ||
| 13 | Cross-stitch | Home & Garden | 5.72× | ||
| 14 | Crochet | Home & Garden | 5.34× | ||
| 15 | Knitting | Home & Garden | 5.32× | ||
| 16 | Textile industry | Fashion & Accessoires | 4.99× | ||
| 17 | Embroidery | Home & Garden | 4.28× | ||
| 18 | Wool | Fashion & Accessoires | 3.85× | ||
| 19 | Fiber | Health | 3.74× | ||
| 20 | Handicraft | Home & Garden | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.39× | |
| Tradition | CONSERVATISM | 1.47× | |
| Design Affinity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Risk Appetite | THRILL | 0.65× |
Sewing has an estimated audience of 5,732,179 people in Spain, concentrated in Catalonia and Community of Madrid.
80.2% of Sewing fans are female, 19.8% are male, with an average age of 46.9 years.
Sewing fans show strongest brand affinity for Knitting needle (11.42×), Yarn (7.21×), and Pattern (sewing) (8.78×) over the country average.
Sewing fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Sewing itself, the audience over-indexes on Yarn (7.21×), Pattern (sewing) (8.78×), Sewing machine (7.8×), and Knitting (5.32×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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