A data profile of the people who buy, follow and care about Yarn in Spain — modelled from more than twelve digital signal sources. Yarn has an estimated audience of 3,723,152 people in Spain.
Yarn has an estimated audience of 3,723,152 people in Spain. 82.3% are female, 17.7% are male, average age 47.1. Top brand affinities: Knitting, Sewing, Sewing machine, Quilting, Slip-on shoe.
Top brand affinities include Knitting, Sewing, Sewing machine, with strongest over-indexing on Knitting (9.46× the country average).
Demographically, the Yarn audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Creativity, Design Affinity.
The typical Yarn fan in Spain is more female, around 47.1 years old, with strong Creativity tendencies and a notable affinity for Knitting.
The key figures that characterise the Yarn profile in Spain.
82.3% are female, 17.7% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 47.1 |
| Estimated audience size | 3,723,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 38% |
of the worldwide Yarn audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 6.3% |
| Japan | 6.0% |
The strongest cross-interests of the Yarn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slip-on shoe | Fashion & Accessoires | 10.74× | ||
| 02 | Quilting | Home & Garden | 9.88× | ||
| 03 | Knitting | Home & Garden | 9.46× | ||
| 04 | Moccasin | Fashion & Accessoires | 9.09× | ||
| 05 | Sewing machine | Home & Garden | 8.39× | ||
| 06 | Sewing | Home & Garden | 7.21× | ||
| 07 | Blanket | Home & Garden | 5.77× | ||
| 08 | Flower bouquet | Home & Garden | 4.27× | ||
| 09 | Crochet | Home & Garden | 3.82× | ||
| 10 | Embroidery | Home & Garden | 3.75× | ||
| 11 | Uniqlo | Shopping | 2.83× | ||
| 12 | Tradition | Politics & Society | 2.47× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 2.38× | ||
| 14 | Natural skin care | Beauty & Wellness | 2.23× | ||
| 15 | Aldi | Shopping | 2.14× | ||
| 16 | Home improvement | Home & Garden | 2.05× | ||
| 17 | Crafts | Home & Garden | 1.94× | ||
| 18 | Hobby | Home & Garden | 1.73× | ||
| 19 | Flower | Home & Garden | 1.73× | ||
| 20 | Coches.net | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 3.48× | |
| Design Affinity | PREMIUM | 1.89× | |
| DIY Mentality | THRILL | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Indulgence | JOY | 0.68× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Yarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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