Rascasse Audience Intelligence

Yarn Audience in United States

A data profile of the people who buy, follow and care about Yarn in United States — modelled from more than twelve digital signal sources. Yarn has an estimated audience of 19,352,512 people in United States.

#1176among Topic in United States#89in Fashion & Accessoires

The average Yarn fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sewing, Do it yourself (DIY), Planet Fitness, with strongest over-indexing on Sewing (5.21× the country average).

Demographically, the Yarn audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yarn fan in United States is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Sewing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yarn profile in United States.

Audience size
19.4M
in United States
Gender
76.8%♀
23.2% male
Age
41.6
average years
Country rank
#1712
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yarn fans

76.8% are female, 23.2% are male, average age 41.6.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Yarn audience in United States
MetricValue
Female76.8%
Male23.2%
Average age41.6
Estimated audience size19,352,512
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Yarn audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Yarn audience comes from United States.

Worldwide audience distribution share by country for Yarn
CountryShare
United States15.1%
Brazil6.3%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yarn audience in United States is strongest.

Fig. 05

Top regions by affinity

Yarn fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~70K2.05×
02Washington~600K1.57×
03Alaska~60K1.50×
04Oregon~300K1.47×
05Maine~100K1.39×
06Minnesota~300K1.14×
07Utah~200K1.12×
08Idaho~100K1.12×
09New York~1M1.11×
10Colorado~300K1.07×
11Massachusetts~400K1.06×
12Wisconsin~300K1.06×
13Montana~60K1.06×
14New Hampshire~80K1.05×
15Rhode Island~60K1.04×
16California~2M1.02×
17Virginia~500K1.00×
18New Mexico~100K1.00×
19North Dakota~40K1.00×
20Pennsylvania~600K0.99×
21West Virginia~90K0.99×
22Michigan~500K0.98×
23Washington, District of Columbia~60K0.97×
24Maryland~300K0.95×
25Oklahoma~200K0.95×
26Arkansas~200K0.95×
27Kansas~100K0.95×
28Indiana~300K0.94×
29Missouri~300K0.93×
30Illinois~600K0.92×
31Hawaii~80K0.92×
32North Carolina~500K0.91×
33Iowa~100K0.91×
34Nebraska~90K0.91×
35Ohio~500K0.89×
36Arizona~300K0.89×
37Kentucky~200K0.87×
38Connecticut~200K0.87×
39Texas~1.5M0.86×
40South Dakota~40K0.86×
41Georgia~500K0.85×
42Tennessee~300K0.85×
43Alabama~200K0.83×
44New Jersey~400K0.82×
45Delaware~40K0.81×
46South Carolina~200K0.75×
47Nevada~100K0.75×
48Florida~1M0.73×
49Louisiana~200K0.73×
50Mississippi~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Yarn, United States
0.73×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yarn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yarn audience
#·InterestCategoryAffinity×
01QuiltingHome & Garden5.65×
02Sewing machineHome & Garden5.28×
03SewingHome & Garden5.21×
04Diaper bagKids & Family3.51×
05WeavingFashion & Accessoires3.41×
06KnittingHome & Garden3.23×
07CrochetHome & Garden3.03×
08EmbroideryHome & Garden2.84×
09MetaphysicsBusiness & Career2.47×
10Planet FitnessSports2.27×
11Do it yourself (DIY)Home & Garden2.15×
12Natural skin careBeauty & Wellness2.12×
13Vintage clothingFashion & Accessoires2.06×
14InnovationBusiness & Career1.97×
15EtsyFashion & Accessoires1.86×
16Fine artBusiness & Career1.84×
17MuseumArts & Culture1.78×
18Hobby LobbyHome & Garden1.71×
19IKEAHome & Garden1.55×
20TrousersFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yarn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yarn audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.76×
DIY MentalityTHRILL1.60×
Design AffinityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yarn audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Family OrientationCONSERVATISM0.97×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yarn have in United States?

Yarn has an estimated audience of 19,352,512 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yarn fans?

76.8% of Yarn fans are female, 23.2% are male, with an average age of 41.6 years.

03

Which brands do Yarn fans like most?

Yarn fans show strongest brand affinity for Sewing (5.21×), Do it yourself (DIY) (2.15×), and Planet Fitness (2.27×) over the country average.

04

Where do Yarn fans live in United States?

Yarn fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Yarn fans also like?

Beyond Yarn itself, the audience over-indexes on Do it yourself (DIY) (2.15×), Planet Fitness (2.27×), Quilting (5.65×), and Sewing machine (5.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Yarn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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