Yarn Audience in United States

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Yarn has an estimated audience of 19,352,512 people in United States. 76.8% are female, 23.2% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Product design, Bank account, JDSU, Staycation, Nebraska Cornhuskers football.

The average Yarn fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Bank account, JDSU, with strongest over-indexing on Product design (3.62× the country average). Demographically, the Yarn audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Yarn fans

Demographic split for Yarn audience in United States
MetricValue
Female76.8%
Male23.2%
Average age41.6
Estimated audience size19,352,512

Audience persona

The typical Yarn fan in United States is more female, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Yarn in United States
RegionReachAffinity
California2,335,2431.1×
Texas1,502,0640.9×
New York1,306,9701.21×
Florida1,012,9070.77×
Pennsylvania655,1441.01×
Washington616,1261.59×
Illinois607,0810.94×
North Carolina550,9600.95×
Ohio540,4110.91×
Georgia523,3080.88×
Michigan499,9020.99×
Virginia492,6711.05×
New Jersey419,0450.85×
Massachusetts413,4981.08×
Arizona375,7910.95×
Colorado343,6991.13×
Tennessee342,4560.88×
Indiana337,5620.95×
Minnesota330,2561.19×
Oregon326,1741.47×
Maryland324,2830.97×
Wisconsin307,8941.06×
Missouri296,4860.95×
Alabama237,3070.88×
South Carolina221,6940.76×
Oklahoma215,3641×
Kentucky214,9700.89×
Utah200,0291.15×
Louisiana176,2370.71×
Connecticut169,5580.87×
Arkansas157,0600.99×
Kansas145,9380.96×
Nevada142,5740.76×
Iowa141,2720.89×
Mississippi114,8800.72×
Idaho106,2431.09×
New Mexico97,1771×
Maine91,7141.32×
West Virginia89,3000.99×
Nebraska86,3190.89×
New Hampshire76,8621.01×
Hawaii75,5180.91×
Rhode Island62,3131.01×
Washington, District of Columbia57,4390.99×
Vermont55,4341.63×
Montana55,3681.03×
Alaska54,3031.31×
Delaware41,4720.78×
North Dakota39,2380.99×
South Dakota32,8740.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yarn audience
BrandAffinityCategory
Product design3.62×Business & Career
Bank account2.83×Business & Career
JDSU3.14×Business & Career
Staycation2.94×Home & Garden
Nebraska Cornhuskers football3.1×Sports
Natural rubber1.71×Cars & Mobility
Jesse Plemons2.51×Movies & TV
Home staging3.6×Home & Garden
Jaws3.43×Movies & TV
Charlamagne Tha God5.81×Movies & TV
UK garage3.26×Music & Radio
Isometric exercise4.81×Sports
Stamp collecting2.58×Home & Garden
Janitor3.26×Home & Garden
Urban horticulture1.74×Home & Garden
9NEWS (KUSA)2.22×Movies & TV
Cachorro2.29×Pets & Animals
Jeep Wagoneer2.32×Cars & Mobility
Tierra Cali3.08×Travel & Leisure
Isla Holbox10.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yarn audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
Risk AppetiteTHRILL2.01
CreativityOPEN1.86
DIY MentalityTHRILL1.62
SustainabilityBALANCE1.6
Design AffinityPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Yarn
CountryShare
United States15.1%
Brazil6.3%
Japan6.0%

See Yarn audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Yarn have in United States?

Yarn has an estimated audience of 19,352,512 people in United States, concentrated in California and Texas.

What is the gender split and age of Yarn fans?

76.8% of Yarn fans are female, 23.2% are male, with an average age of 41.6 years.

Which brands do Yarn fans like most?

Yarn fans show strongest brand affinity for Product design (3.62×), Bank account (2.83×), and JDSU (3.14×) over the country average.

Where do Yarn fans live in United States?

Yarn fans in United States are most concentrated in California (reach 2,335,243), Texas (reach 1,502,064), and New York (reach 1,306,970). These three regions account for the largest share of the active audience.

What other brands do Yarn fans also like?

Beyond Yarn itself, the audience over-indexes on Bank account (2.83×), JDSU (3.14×), Staycation (2.94×), and Nebraska Cornhuskers football (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.